On this week's ReelWeb, we cover several YouTube news updates from the past week including yet another update to the Creator Playbook along with a revamped Creator's Hub, new YouTube annotation functionality that lets you link your videos to your own website, and additional foreign language closed caption translation capabilities. Additionally, we discuss a new promotion that FullScreen is running to help partners with promotion as well as a new business model for Chill.com focused on helping creators sell their content.
YouTube Creator’s Hub & Playbook Update – Version 3.0
The new YouTube Creator's Playbook and Creator's Hub was released this past week. In it you will find many new updates and changes including; the new focus around channelization, watch time, and the new statistics and analytics tools, and annotations.
New Website Link Annotations Feature in Action
It is now possible for you to link your annotations on your videos off-site to your own domain. To do that:
- Have your domain verified under your Google webmaster tools. It has to be under the same Google account that your YouTube account is tied to.
- Go to YouTube settings.
- Click on Associated Website.
- Verify your domain in the box
- You will have an option in your annotations drop-down menu to link to your associated website.
Automatic Foreign Language Closed Captioning
The closed captioning feature on YouTube is important for search engine optimization on YouTube and in Google. If you want your videos to rank well in search, taking the time to caption files can be beneficial. Make sure YouTube knows exactly what content is in your video. This way, it can rank it appropriately.
YouTube has been trying to do that automatically for a while now by providing this for Japanese, Korean, Spanish, and English. Last week they added six new languages to their repertoire: German, Italian, Portuguese, Russian, French, and Dutch. The captions aren’t perfect, but they get them fairly close. You can go into the captions editor on YouTube, fix a few words, and update it.
Chill.com Direct Pay to Own Feature
Since we first started talking about Chill.com the website has gone through a couple different iterations. The most recent one is that they are now providing a platform for content creators to sell their content directly to consumers. The format is different than Vimeo's paid-per-view type of model and more like an iTunes model where it's pay-to-own, but completely DRM-free.
The YouTube Network Fullscreen is doing something a little different. They're giving away $1 million to their partners over the next few months. They've established several different categories with a prize for each category of $10,000 worth pf promotional TrueView ads and placement and assistance from YouTube to push your brand and channel.
QUESTION: If you were given $10,000 for promoting your videos, how would you use it?
View The Full Video Transcript:
On this week's look at The Reel Web, YouTube has released a new creator's playbook. Also they are automatically transcribing your videos into seven additional languages, and if you want to use annotations to link off-site to your website, that's now here. All that and much more this week on The Reel Web.
Hey, guys, my name is Tim Schmoyer and welcome to another week of The Reel Web where every week, we just highlight for you guys some of the online video news from the week before and right over here's where you can see everything we're going to talk about today. You can click on the first one to jump right to that point in the video to hear what we have to say, or the box at the end all the way over there is the one where you can click that link to go visit that post on our website to read the full thing. The links are also in the description below.
The first thing to talk with you guys about is the new YouTube creator's playbook just released this past week. Definitely go download it. There's a lot of new updates and changes to it regarding the new focus around channelization here on YouTube and also on watch time and a lot of the new statistics and analytics and annotations and all this stuff that YouTube is implementing. They have updated it, and we're going to go over it in more detail later sometime in the future for a Creator's Tip video but until then, you can go check it out, that link below.
Also last week, YouTube released a function I know a lot of us have been waiting for, and that is to finally link our annotations on these videos off-site to our own domain. Now to do that, you had to have your domain verified under your Google webmaster tools, and that has to be under the same Google account that your YouTube account is tied to. After that, just go to YouTube settings, click on Associated Website, verify your domain right there in that box and then you will have an option in your annotations drop-down menu to link to your associated website, and we are doing this right here on this video. You can see over here on the very end, there's a little box and when you click that, it'll take you to the article that's talking in more detail about what I'm explaining here. So if you want to know more about how to do all that and how to set it up, we have screen shots, step-by-step tutorial, and everything for you guys to use, and the first box links to this part of the video. You want all the way to the edge, like all the way over here. That one is the one that'll take you to the website.
The closed captioning feature here on YouTube is one that's very important for search engine optimization both here on YouTube and also in Google. If you want your videos to rank well and do well in search, you really need to take time to do your caption files, your transcription file. Upload that here and make sure YouTube knows exactly the content that's in your video so it can rank it appropriately. Well, YouTube has been trying to do that automatically for a while now, as most of us know, and we also know it's been doing a fairly poor job at it but at least with the videos that I work with here, the captions get pretty close, and it's not really a big deal for me to go into the captions editor here on YouTube, just kind of fix a couple words and update it, and it's all good to go. YouTube has automatically been doing this for Japanese, Korean, Spanish, and English for a while now, and as of last week, they've added six new languages to their repertoire and those are German, Italian, Portuguese, Russian, French, and Dutch.
We've talked about Chill.com a couple different times here in the past here on ReelSEO and while the website has gone through a couple different iterations, the most recent one is that they are now providing a platform for those who are content creators like us to sell our content directly to consumers. Now this is different than Vimeo's paid-per-view type of model. This is more of a pay to own, more like an iTunes model but completely DRM-free. From everything I've read about it, it sounds like the service will do very well, sounds like a solid platform. The only thing is just like any other platform like here on YouTube, it really only works if you bring your own audience to that platform to buy your content. They don't really help you with discovery, and the other thing I'm kind of curious about is I think, like a lot of people, are kind of just used to getting video for free on an ad-based model like they're used to putting up with the annoyance of watching an ad or two, and I wonder if people will really shift to paying for content from independent creators. So I'd love to hear from you guys. If you make content that you provide at a price, I'd love to hear if this is a content delivery system that you would use that you think would work well. People who are currently watching our stuff for free here on YouTube, if you made a feature-length something and decided to sell that through like Chill.com service, do you think most people would go buy it or do you think they'd be like whoa, what's this? I'm used to watching stuff for free, maybe putting up with an ad or two but other than that, like, I don’t pull out my credit card. So comment below, let me know if you think this is something that could work. I'd love to hear your thoughts.
So the YouTube network full screen is doing something a little bit different. They're giving away $1 million to their partners over the next couple months. They've established a couple different categories and if you're the best in that category and you win that award, they give you $10,000 but they don't really give it to you directly. What they'll do is they'll use $10,000 in promotional TrueView ads and placement and stuff here on YouTube to really push and brand your channel and kind of get the word out there and $10,000, if you've ever done anything with TrueView as just ad words for video in general, you know that that can go a really, really long way in getting views and subscribers and things, but what I'd like to hear from you guys also in the comments below or video response is if you think that's really a best use of $10,000 to promote your channel. Like, if you – someone's going to give you $10,000 cash, would you turn around and then invest it into TrueView ads and promotion here on YouTube, or would you use it to do something else?
For our Creator's Tip on Thursday, we're actually going to do something a little bit different here, and I'm going to leave it up to you guys to decide what it is that we talk about, and the way we're going to do this is in the description below this video, you will find a link to my BeYou channel where you can ask any question you like, preferably related to online video stuff, and I will do my best to answer them. So post all your questions. We'll just kind of do a big, collaborative Q&A type of video where I answer all the stuff that you guys are wondering about it. So do that and I will see you guys on Thursday for that video. Make sure you subscribe to get that and all the other stuff we're doing here for you. Check out ReelSEO.com throughout the week, and I will see you guys again on Thursday when we're answer whatever questions you have floating around in your brain. We'll talk about that then. Bye.