More and more companies are exploring ways to lower their costs and generate positive returns from their efforts for online video and digital media content. As part of a research study we conducted at Interactive Media Strategies in 2012, we found that while 81% of companies with more than 100 employees have posted video content on their websites, only 37% are measuring metrics such as revenue generation or monetization to gauge the success of their online video initiatives. Many of the largest companies in the world are just now figuring out how to monetize their video content effectively, and many more companies still don’t have any clue.
To help shed more light on effective strategies and success stories from companies that are generating tangible results with their online video initiatives, Interactive Media Strategies is moderating a series of free webinars in the next few months. The first two webinars will be held in late January and will outline strategies, technologies and best practices for editing, publishing and monetizing online video and digital media content.
- FREE Webinar #1 - Editing & Publishing Video in the Cloud
- FREE Webinar #2 - How Media/Entertainment Companies Monetize Video
The two events will feature live video of presenters and guest speakers who will share insights and highlight examples of companies that are achieving success with their online video and digital media initiatives.
1) Innovations in Editing and Publishing Video in the Cloud
Tuesday January 29th, 12:00pm ET
Attendees will learn how integrated video platforms that leverage cloud technology are enabling companies to increase productivity and distribute video content to their online audiences in a very cost-effective way.
In the webinar on Jan 29, we’ll present more research findings from Interactive Media Strategies and attendees will also be able to hear from (and see on video) speakers from Mixmoov and Brightcove. The webinar will address topics such as what cloud video technologies are and how they work, and what some of the important considerations are when deploying online video technology for creating, distributing, and managing online video content. Register Today!
2) How Leading Media/Entertainment Companies Monetize Video
Thursday January 31st, 12:00pm ET
The live webcast on January 31 is the first in a series of events, white papers and best practice case studies sponsored by Brightcove. The series will look at the many approaches that media and entertainment companies are using to distribute video content and digital media to consumers.
Some of the interesting things attendees will learn include challenges and business problems that media & entertainment companies face when delivering content to consumers on an ever-increasing array of mobile devices. We’ll be presenting a Thought Leader Showcase to highlight examples from TV broadcasters, movie studios, magazines and newspapers that are delivering and monetizing online video and digital media content successfully. Register Today!