As you all know, having videos that rank well within search engines is pretty cool and currently, at least with regard to the worlds largest search engine (Google), it is far easier to obtain a first page ranking with video thanks to Universal search.
Beyond ranking however, the value of video SEO lies in generating additional exposure through positioning relevant video content in front of a growing number of internet users who are actively seeking out that content using search. Just as with general SEO, Video SEO is about publishing content in a way that follows best practices to ensure and maximize indexability and discoverability.
Join myself, Pete Kocks (President of Truveo), and Sean Knapp (CTO of Ooyala) this week, Thursday, from 11am to noon Pacific as we discuss Video SEO strategies and best practices. This webinar is free for anyone to attend and you can register for the webinar here.
Video SEO Webinar Overview:
Ill be focusing primarily on providing a background for Video SEO and on providing some tips specifically for optimization in Google and YouTube. Pete Kocks will provide some insight as to how users search for videos within a video search site and will cover some specific tips for Video SEO that are often overlooked.
Here are some of the things that we intend to discuss:
- Intro – What is Video SEO and why is it important?
- Multimedia/video search trends
- Video SEO Definition and overview
- Guidelines/Best Practices for hosted video
- Video indexing
- Video landing pages
- Guidelines/Best Practices for YouTube Optimization
- Examples (both done poorly and done well)
- Truveo's tips for Video Search Optimization
I look forward to this week's webinar and hope that many of you are able to attend and benefit from the discussion.