Web Video Advertising Hurdles for 2010 – Media Minute

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most eager to target audiences better and to access more sophisticated data around viewership. At last week's 4A's conference in San Francisco that drew top brass at ad agencies and brands, I caught up with MediaVest's President Donna Speciale, Starcom USA CEO Lisa Donohue and 4A's Managing Director Harold Geller. Here's what they had to say about hurdles in Web video in 2010 in this week's New Media Minute.

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About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

What do you think? ▼
  • coco1212

    I think the biggest challenges in online video advertising this year is to be able to produce visually creative and challenging ads while making sure that the message gets through. I've seen many great video campaigns like the easy saver complaints, who were creative and a pleasure to watch but failed at getting the message across. Marketers have become obsessed with the packaging so they sometimes forget why they bother wrapping the ad in it in the first place.

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