The Washington Post is selling out its inventory of pre-roll video ads, according to a report titled, “Washington Post Looks Inward for Video Talent” from Daisy Whitney on the WebVideo Report.
Daisy gets the story through an interview with Tom Kennedy, managing editor of multimedia at the WashingtonPost.com
Web video is not yet profitable for the paper, but the site is selling out, Mr. Kennedy said.
“Web video has the potential to break big at some point in terms of being a revenue stream,” he said. Part of that plan is to get ad sales across a variety of devices.
Read the rest of the story here
Here is a video interview with Tom Kennedy from Andy Plesser of Beet.tv.
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