VUDU, Brightcove to Deliver Content to Set Top Box

Two big names now getting together to offer one big service. Brightcove,  a leading video delivery platform and VUDU a home theatre digital content provider, have hopped on the couch together to put some ad-supported digital content onto set top boxes everywhere.

Through the agreement, Brightcove customers will not be able to offer their content to set top box users so that they can watch it on their digital home theatres without having to fire up a web browser or use a computer.

The content will first appear in the VUDU Labs area and will include a MyPlay application which will offer Sony Music videos through Sony Music’s MyPlay Video Network affiliate program.

The companies have announced that numerous ad networks will be supported under this new initiative to ensure maximum monetization potential.

Brightcove is being integrated via the VUDU’s Rich Internet Applications (RIA) platform. This platform lets content suppliers utilize multiple advertising channels through intelligent ad calling and lets suppliers maintain maximum control over their ad inventory.

About the Author - Christophor Rick
Christophor Rick is a freelance writer specializing in technology, new media and consumer electronics. His work appears on numerous sites across the web including ReelSEO. He is also Vice-President of Business Development and Publishing at Gamers Daily News and his past work has included press releases, copywriting, travel writing and journalism. He went to uni for Biotechnology, did an internship with NASA and has written 2 as-yet-unpublished books (a 3rd is in progress). His newest project R2 Relations is leveraging the power of social networks to increase brand awareness and traffic for companies and their products and creating online communities for increased interaction with the products and brands.

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