Visible Measures Now Tracks Viral Reach for 100 Million Videos Across More Than 150 Video Sharing Sites
Visible Measures, the independent third-party measurement firm for Internet video advertisers, publishers and viral marketers, announced that their Viral Reach Database now contains tracking data on more than 100 million unique videos. The breadth and depth of this unique data set provides Visible Measures and its clients unprecedented visibility into the world of viral video, allowing integrated performance reporting of not just original, brand-driven video placements, but also of any related video copies, user responses and derivative works. This powerful information on viral video performance, combined with the deep video engagement metrics made possible by Visible Measures' patented Video Metrics Engine, enables the industry's only end-to-end Internet Video Measurement solution.
"We've made substantial investments in developing our Viral Reach Database, which is now growing at the pace of more than one million new videos discovered per week," said Brian Shin, Visible Measures founder and CEO. "By basing our performance measurements on a data set of this scope, we can help our clients understand the True Reach(TM) of their viral video campaigns. Our clients are often surprised to learn that community-driven viral placements often account for three-quarters — or more — of a campaign's total reach."
"As a company focused on original online video and super distribution, we care a lot about the true reach of our programming and the engagement of our audience," said Jed Simmons, co-founder and COO of Next New Networks, one of the leading programmers of original video online. "Our work with Visible Measures has helped us understand both. Visible Measures' end-to-end viral video measurement capabilities will be critical in our ability to deliver a ROI to our advertising partners."
The breadth and depth of the Visible Measures Viral Reach Database will be showcased at Tuesday's NewTeeVee Pier Screening event, to be held at New York University's Stern School in conjunction with the New York Video 2.0 monthly meeting. Several hundred Internet video practitioners are expected to attend the event to preview and discuss a diverse sampling of recent viral video advertisements. Visible Measures will be contributing viral video performance data on each of the videos shown, which collectively represent more than 700 unique video placements and over 40 million total views.
In addition to viral video performance reporting for clients, Visible Measures is now regularly publishing research results on the company's blog. Recently released findings include comparing the viral video performance of the 2008 political conventions, charting Sarah Palin's viral video stardom and measuring the video popularity of various top athletes from the 2008 Summer Olympics. Those interested can receive Visible Measures' latest research findings automatically via the company's RSS feed.
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