In the week that Vine officially banned explicit adult content, and confirmed that it's expanding its curation features, we've seen some excellent creative work by brands and agencies on the platform. Samsung uploaded 6 seconds of stop-motion brilliance that reminded users just how handy the device can be for capturing winter sports. Volkswagen showed us how to be prepared for the most adverse of driving conditions, Cadbury rustled up a chocolately treat, and Priceline brought us its own version of Oscar-nominated movies via, what else, sock puppets.
Hats off to the creative team behind Samsung because they manage to produce something endearing and skillful nearly every week. This 6-second stop-motion animation clip of a snowboarder looks simple but don't underestimate the amount of talent it takes to create a piece of footage like this. A consistently excellent use of the platform by this phone company.
Priceline made excellent use of sock puppet theater for its Super Bowl ad campaign, so it makes perfect sense that it would turn to it again for the Academy Awards. The company recreated films such as 'Gravity' and 'Wolf of Wall Street' via the medium of socks and various accessories but we've chosen a clip from 'American Hustle' because that Bradley Cooper puppet is uncanny.
Cadbury Creme Eggs aren't just for Easter (because they are literally in the shops all year round in the UK these days......) so why not use them in every day cooking, right? Here, the team have mixed them up with mini eggs (yum), marshmallows, golden syrup, butter and crushed up biscuits to create a glorious Creme Egg Rocky Road mixture. Easiest 6 second cookery lesson ever.
https://vine.co/v/MKP9XJEtOdq/embed/postcard #4 Spotify
Spotify brought us a Buzzfeed-like moment of clarity by pointing out that the 'Slim Shady LP' made it's debut 15 years ago. Other songs released that year - making those of us that sang and danced along to them seem horrifying old - include TLC's No Scrubs, Len's Steal my Sunshine and The Goo Goo Doll's Iris. Eeeeeeeek.
Nest make home protection products (smoke detectors and carbon monoxide alarms to you and me) and this delightful little Vine shows the anthropomorphic effect that a smoke alarm going off has on the breakfast table. That piece of toast is giving us real anxiety.
Talking of the breakfast table, it's entirely possible that many of have got ourselves and our cars stuck in a sudden snow-storm of sugar, like the one in the latest VW winter driving PSAs. Moral of the story is always be prepared!
Many thanks to our friends at Unruly for the suggestions.