Vine is now such a part of an effective marketing strategy, it's no wonder that brands are turning to it for promotion alongside more traditional digital mediums. Even Netflix is using the short-form platform to launch its trailers these days. The second season of 'Orange is the New Black' starts this Friday, and that's had plenty of coverage, but another original series gets a second shot in July, and the Vine trailer for 'Hemlock Grove' was made public last week. Elsewhere, Coca-Cola shows us how those tiny cans of soda are really made, Ford takes a road-trip around the Swiss Alps, and Marmite's cheese rolling adventures come to a sad end.
Best Branded Vines of the Last 7 Days
Netflix has seen some stunning success with its original series over the past couple of years. 'House of Cards', and 'Orange is the New Black' have been stellar hits, and the site's paranormal thriller, 'Hemlock Grove', is also back for a second series in July. Netflix uploaded a particularly gory trailer to Vine to celebrate.
The Marmite creative team have been having a lot of fun with their #cheeserolling campaign, following a little ball of cheese on its adventures through some pop-culture landmarks. Unfortunately, the cheese met an unfortunate end this week due to an altercation with a famous shark. Perhaps if it slathered itself in Marmite the shark may not have been so interested?
Food and beverage plants are usually pretty soulless places, so why not pretend you have a giant hand helping in the manufacture of those tiny Coke cans?
Ford continues to use the short-form video platform to let the world know that the new Mustang is on its way to Europe. And, as the car finds a new home on the continent, what better way to show off its superior handling skills than a drive through the Swiss Alps a la Goldfinger.
Vineographer Yves Das created this underwater scenario for Nokia, as part of a project by legendary explorer Fabien Cousteau to spend 31 days under the sea.
Thanks to our friends at Unruly for the suggestions.