With 4 in 10 of the top retail brands now using Vine, the short-form video platform is a serious medium for brands and marketers that want to engage with their target audience. And, as the brands move in, so the content just keeps getting better and better.
This week, we have the debut Vine from Ford, an invite from eBay to use their services whatever the weather, and another stunner from Oreo. Many thanks to our friends at Unruly for the suggestions.
Best Branded Vines of the Week
Ford landed on Vine with a bang and produced a captivating 6-second stop-motion advert for the company. It took us for a journey through the 'Land of Vine' with a model car, which arrives 'Top Gear' style, motoring passed some intriguing tourist attractions such as 'Special FX'. An excellent start, we can't wait to see what they do next.
2. Sainsburys UK retail giant, Sainsbury's, carries a 'Basics' range of more affordable everyday food items, with less fancy packaging making them more cost effective for consumers on a tighter budget. However, a cheaper line doesn't mean they want to compromise on animal welfare, and this Vine confirms that its 'Basic' eggs come from RSPCA-approved barns.
Great marketing takes advantage of current events and eBay invite users affected by the cold weather in the U.S. to order what they need online. After all, who wants to traipse around in the snow and ice when you can snuggle up with a coffee and get your goodies on same-day delivery?
4. Oreo Oh Oreo. So much creativity. Every.single.time.
Adidas are providing the GB Winter Olympics Team with their kit for Sochi 2014 and here it all is. The bobble hat is a lovely touch because, you know, it's going to be cold out there guys.