As a brand, creator, or video marketer, there is nothing more exciting - or nerve-racking - than tracking how your video content is performing in the hours, and days after its upload. We know that 42% of social shares occur within the first 72 hours, and that those shares can be tracked across Facebook, and Twitter. But how is that video faring on YouTube in terms of views per hour? A new feature on the VidIQ Chrome Extension will give you that very data, as well as real-time metrics for YouTube comments, views, and subscribers, plus stats on social media engagement.
We took a look at one particular video from Buzzfeed. Uploaded yesterday (06/06/14), it features kittens and ZeFrank, so it already hit the ground running, but what kind of attention has it attracted within the past 24 hours. If you haven't seen it, here's the best 3 minutes you will spend today (unless you're a dog person):
Buzzfeed has an enviable social network strategy underpinning the content it posts, so it's no surprise to see just how well the video has done, using data from the VidIQ Chrome extension. In the hours since the video was posted to the BuzzFeedVideo YouTube channel, it has already attracted:
- 4.5K+ Facebook Likes
- 6.5K Facebook Shares
- 22.2K YouTube Likes
- 622 Tweets
- 4K+ Google +1's
- 1,719 Reddit Karma
All stats at time of writing:
The stats for Reddit are particularly interesting, as a video that makes the 'Front Page' of that site, or even the front page of a very popular subreddit like r/videos, can explode across the internet. Reddit is also fertile ground for buzzworthy content that sites such as LaughingSquid, Gawker, ThePoke, and others will pick up and run with.
In the 21 hours since the video was uploaded by user ZeFlawLP (no relation to ZeFrank, we think....), it attracted 1668 karma votes (upvotes) for this posting. That was enough to push it to the front page of that subreddit, one of Reddit's most popular with 5.3 million subscribers. The video has (at time of writing) also been submitted to other subreddits, and looks like it is going to be evergreen content for cat lovers on the site to upload periodically for the next few months. With a potential audience of millions on Reddit, plus its own dedicated social following, its easy to see how the video took off in its first few hours.
The 'Dear Kitten' video is currently averaging around 22,000 views per hour on YouTube. These kind of metrics are golden for marketers who want to track the virality, and engagement of their videos. Buzzfeed has an enormous reach and its content will fly whatever time of day its uploaded (although the brand tests everything to within an inch of its life so they know exactly what works for them, and what doesn't), but this data is handy for marketers to test out the best time for uploads, and how their videos perform against a social marketing push. It can't harm any competitor research you might want to carry out either.
How Many Views Per Hour Is Your Video Getting on YouTube?
VidIQ's new feature aims to take the guesswork out of your video content's performance. Now creators, and marketers can ascertain how fast a video is trending based on a number of metrics, particularly Views Per Hour (VPH):
The top trending videos on YouTube usually attract between 100-200K Views per Hour. VidIQ calculated the following Velocity metrics for the most viral videos of the past few years:
- 250k VPH – Peak of Caitlen Heller Twerking spoof
- 650k VPH – PSY Gangnam Style during peak
- 750k VPH – Budweiser Commercial (day of Superbowl)
- 1.2M VPH – Budweiser Puppy Love (day of Superbowl)
If you are tracking the performance of a video then you'll need as many data points as possible, so it's worth adding VidIQ's software to your toolbox.