Giving viewers interactivity can enhance your videos if you have a particular story you want to tell that has multiple possibilities. Allowing viewers to go from one video to the next can increase engagement, as long as the story is something worth "following down the rabbit hole." In our continuing coverage of interactive annotations, we discuss how to create a multi-video universe that is easy to navigate and hopefully will be a lot of fun for your viewers. If you're late to the party, take a look at this post about annotations that let you "skip ahead" within videos to play catch-up.
Here's our Creator's Tip video on the subject:
Tips for creating an interactive video:
- Shoot all of your videos separately.
- 1 video will be public. The others will be unlisted but accessible through annotations.
- When uploading the main video, make sure it is private so that you can add the annotations to the other videos and the incomplete video won't show up in your subscribers' boxes.
- Set up annotations on all the videos so that they connect to each other and cross-promote each other.
- Go to the annotations editor, scrub through the timeline to the place where you want the annotation, customize all the different features, and read here if you need further instructions.
- Go to "Link" and select the video in which you want the annotation to link. Copy the URL, and paste it in the link box. If you need the link to take the viewer to a specific time in the video, you have a time code field you can play with to get to that exact point.
- When you're done, be sure the linked videos are "unlisted." (you don't want your linked videos to show up all by themselves in the subscriber boxes)
- For mobile, you might want to have links in the descriptions since annotations won't show up on mobile devices.
Does it work? It all comes down to how compelling a story you want to tell. Interactive videos are just like any other video on the Internet: you must make compelling content in order for them to succeed.