VIDEO-BLOOM-LOGOVideoBloom, a video advertising and distribution solutions platform, has created something they call the Video-Enabled Web Index, or VIEW Index.  Essentially, this index provides detailed insight into the ways and extent to which various vertical markets and high-profile companies are utilizing online video on their websites.

The VIEW index tracks 17 key website variables including placement of video within a website, video formats used, the presence of a central video section, etc....  It then offers trend analysis along groupings of major vertical markets (real estate, travel, sports, etc...) and companies (Dow Jones companies, Nasdaq 100, etc...) and breaks down the results into an index of 3 percentages that indicate the level of website video usage.   For example, in February of 2009,  the VIEW main index for the 100 surveyed companies was 51-79-21.  This index indicates that 51% of the companies had video on their home page, 79% had video on their site, and 21% didn't use any video on their Web site.

Thanks to the folks at VideoBloom, we will publish this research bi-monthly.  The following results are for January and February, 2009.

Specific Markets included in this VIEW index are as follows:

Who among the top 20 Sports Web sites use online video.

sports website video

Key Survey Results - January-February 08

  • In February 2009, the VIEW main index for the Top 20 Sports Web Sites was 65-85-15, which indicates that 65% of the companies had video on their home page, 85% had video on their site, and 15% didn't use any video on their Web site.
  • 80% of the Top 20 Sports Web Sites have placed their Web videos 1 click away from the home page.
  • 85% of the Top 20 Sports Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 70% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
  • 80% offer a full-fledged "video center" comparable to a corporate TV channel.
  • 75% give access to such video center directly from their home page (one click away).
  • 45% display video ads for products in the site; 30% display video ads on their home page.
  • 60% offer a full-screen video option.
  • 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 10% open video in a new browser Web page.
  • 5% use a pop-up window to display video.
  • Video formats: 80% use Flash video, 15% companies use Windows Media Player, 5% use QuickTime, 0% use Real Player. (The percentages don't add up to 85% because some websites use more than one video format)

Top 20 Sports Web sites

Industry Company/Organization
Sports BBC Sport
Sports Bodybuilding.com
Sports CBS SportsLine
Sports Cricinfo
Sports ESPN Sportszone
Sports FOX Sports
Sports Hattrick
Sports Live Score
Sports NBA.com
Sports NFL.com
Sports NHL.com
Sports Official Major League Baseball
Sports Premierleauge.com
Sports Rivals.com
Sports Scout.com
Sports SkySports.com
Sports Soccernet
Sports Sports Illustrated
Sports World Wrestling Entertainment
Sports Yahoo! Sports

Who among the top 20 Humor Web sites use online video.

humor website video

Key Survey Results - January-February 08

  • In February 2009, the VIEW main index for the Top 20 Humor Web Sites was 70-85-15, which indicates that 70% of the companies had video on their home page, 85% had video on their site, and 15% didn't use any video on their Web site.
  • 75% of the Top 20 Humor Web Sites have placed their Web videos 1 click away from the home page.
  • 85% of the Top 20 Humor Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 55% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
  • 60% offer a full-fledged "video center" comparable to a corporate TV channel.
  • 60% give access to such video center directly from their home page (one click away).
  • 40% display video ads for products in the site; 25% display video ads on their home page.
  • 75% offer a full-screen video option.
  • 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 0% open video in a new browser Web page.
  • 5% use a pop-up window to display video.
  • Video formats: 85% use Flash video, 5% companies use Windows Media Player, 5% use QuickTime, 0% use Real Player. (The percentages don't add up to 85% because some websites use more than one video format)

Top 20 Humor Web sites

Industry Company/Organization
Humor Albino Blacksheep
Humor Bore Me
Humor CollegeHumor
Humor CRACKED.com
Humor Crave Online
Humor Ebaum's World
Humor Encyclopedia Dramatica
Humor Engrish.com
Humor FAIL Blog
Humor Fugly.com
Humor Fun Advice
Humor I Am Bored.com
Humor Jokes.com
Humor Nothing Toxic
Humor Red vs Blue
Humor RinkWorks
Humor Something Awful
Humor Stupid Videos
Humor The Onion
Humor The Straight Dope by Cecil Adams

Who among the top 20 Political Web sites use online video.

political website video

Key Survey Results - January-February 08

  • In February 2009, the VIEW main index for the Top 20 Political Web Sites was 50-75-25, which indicates that 50% of the companies had video on their home page, 75% had video on their site, and 25% didn't use any video on their Web site.
  • 65% of the Top 20 Political Web Sites have placed their Web videos 1 click away from the home page.
  • 75% of the Top 20 Political Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 25% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
  • 55% offer a full-fledged "video center" comparable to a corporate TV channel.
  • 55% give access to such video center directly from their home page (one click away).
  • 15% display video ads for products in the site; 10% display video ads on their home page.
  • 65% offer a full-screen video option.
  • 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 5% open video in a new browser Web page.
  • 5% use a pop-up window to display video.
  • Video formats: 75% use Flash video, 5% companies use Windows Media Player, 5% use QuickTime, 0% use Real Player. (The percentages don't add up to 75% because some websites use more than one video format)

Top 20 Political Web sites

Industry Company/Organization
Political About: Political Humor
Political BuzzFlash Report
Political Centre for Research on Globalization
Political Common Dreams NewsCenter
Political Daily Kos
Political Free Republic
Political Indymedia
Political Infowars
Political National Review Online
Political News Max.com
Political People's Daily Online
Political PetitionOnline.com
Political PoliticalCartoons.com
Political Salon.com
Political Slate Magazine
Political The Nation
Political The Weekly Standard
Political Townhall.com
Political WebRing: The Individualist Ring
Political WorldNetDaily

Who among the top 20 Magazine/eZine Web sites use online video.

magazine website video

Key Survey Results - January-February 08

  • In February 2009, the VIEW main index for the Top 20 Magazine Web Sites was 45-65-35, which indicates that 45% of the companies had video on their home page, 65% had video on their site, and 35% didn't use any video on their Web site.
  • 55% of the Top 20 Magazine Web Sites have placed their Web videos 1 click away from the home page.
  • 65% of the Top 20 Magazine Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 30% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
  • 35% offer a full-fledged "video center" comparable to a corporate TV channel.
  • 30% give access to such video center directly from their home page (one click away).
  • 30% display video ads for products in the site; 20% display video ads on their home page.
  • 55% offer a full-screen video option.
  • 5% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 0% open video in a new browser Web page.
  • 5% use a pop-up window to display video.
  • Video formats: 65% use Flash video, 0% companies use Windows Media Player, 0% use QuickTime, 0% use Real Player.

Top 20 Magazine/eZine Web sites

Industry Company/Organization
Magazine/eZine Atlantic Online
Magazine/eZine EFluxMedia
Magazine/eZine Egypt Daily News
Magazine/eZine EzineHub
Magazine/eZine Good Magazine
Magazine/eZine Macleans
Magazine/eZine Magazine Directory
Magazine/eZine MagPortal
Magazine/eZine Mental Floss
Magazine/eZine News Locale
Magazine/eZine NewsLink
Magazine/eZine Newsweek
Magazine/eZine OpenDemocracy
Magazine/eZine Parade Magazine
Magazine/eZine Reader's Digest
Magazine/eZine The Ezine Directory
Magazine/eZine The Post Chronicle
Magazine/eZine Time Magazine
Magazine/eZine U.S. News & World Report
Magazine/eZine ViewZone

Who among the top 20 Cooking Web sites use online video.

Cooking Website Video

Key Survey Results - January-February 08

  • In February 2009, the VIEW main index for the Top 20 Cooking Web Sites was 25-85-15, which indicates that 25% of the companies had video on their home page, 85% had video on their site, and 15% didn't use any video on their Web site.
  • 50% of the Top 20 Cooking Web Sites have placed their Web videos 1 click away from the home page.
  • 85% of the Top 20 Cooking Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 40% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
  • 60% offer a full-fledged "video center" comparable to a corporate TV channel.
  • 35% give access to such video center directly from their home page (one click away).
  • 30% display video ads for products in the site; 15% display video ads on their home page.
  • 40% offer a full-screen video option.
  • 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 0% open video in a new browser Web page.
  • 0% use a pop-up window to display video.
  • Video formats: 80% use Flash video, 5% companies use Windows Media Player, 0% use QuickTime, 0% use Real Player.

Top 20 Cooking Web sites

Industry Company/Organization
Cooking About.com: Food & Drink
Cooking Allrecipes
Cooking AOL Food
Cooking BBC Online Recipes
Cooking Betty Crocker
Cooking Campbell's Kitchen
Cooking CDKitchen.com
Cooking Cooks.com
Cooking DrinksMixer.com
Cooking EatingWell
Cooking Epicurious
Cooking Group Recipes
Cooking Jamie Oliver
Cooking Kraft
Cooking Recipezaar
Cooking Sify Food
Cooking Simply Recipes
Cooking The Pillsbury Company
Cooking The World's Healthiest Foods
Cooking What's Cooking America

Total for 100 Surveyed Companies

website video totals

  • In February of 2009, the VIEW main index for the 100 surveyed companies was 51-79-21, which indicates that 51% of the companies had video on their home page, 79% had video on their site, and 21% didn't use any video on their Web site.
  • 65% of the 100 surveyed companies have placed their Web videos 1 click away from the home page.
  • 79% of the surveyed companies have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 44% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
  • 58% offer a full-fledged "video center" comparable to a corporate TV channel.
  • 51% give access to such video center directly from their home page (one click away).
  • 32% display video ads for their products in the site; 20% display video ads on their home page.
  • 59% offer full-screen video option.
  • 1% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 3% open video in a new browser Web page.
  • 4% use a pop-up window to display video. Video formats: 77% use Flash video, 6% use Windows Media Player, 3% use QuickTime, 0% use Real Player. (The percentages don't add up to 79% because some websites use more than one video format)
This research was provided to ReelSEO curtesy of "VideoBloom VIEW Index™"