How Companies and Sectors Use Website Video
- share
- email
- Comment
VideoBloom, a video advertising and distribution solutions platform, has created something they call the Video-Enabled Web Index, or VIEW Index. Essentially, this index provides detailed insight into the ways and extent to which various vertical markets and high-profile companies are utilizing online video on their websites.The VIEW index tracks 17 key website variables including placement of video within a website, video formats used, the presence of a central video section, etc.... It then offers trend analysis along groupings of major vertical markets (real estate, travel, sports, etc...) and companies (Dow Jones companies, Nasdaq 100, etc...) and breaks down the results into an index of 3 percentages that indicate the level of website video usage. For example, in February of 2009, the VIEW main index for the 100 surveyed companies was 51-79-21. This index indicates that 51% of the companies had video on their home page, 79% had video on their site, and 21% didn't use any video on their Web site.
Thanks to the folks at VideoBloom, we will publish this research bi-monthly. The following results are for January and February, 2009.
Specific Markets included in this VIEW index are as follows:
- Top 20 Sports Web sites
- Top 20 Humor Web sites
- Top 20 Political Web sites
- Top 20 Magazine/eZine Web sites
- Top 20 Cooking Web sites
- Top 100 surveyed companies Web sites
Who among the top 20 Sports Web sites use online video.
Key Survey Results - January-February 08
- In February 2009, the VIEW main index for the Top 20 Sports Web Sites was 65-85-15, which indicates that 65% of the companies had video on their home page, 85% had video on their site, and 15% didn't use any video on their Web site.
- 80% of the Top 20 Sports Web Sites have placed their Web videos 1 click away from the home page.
- 85% of the Top 20 Sports Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 70% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
- 80% offer a full-fledged "video center" comparable to a corporate TV channel.
- 75% give access to such video center directly from their home page (one click away).
- 45% display video ads for products in the site; 30% display video ads on their home page.
- 60% offer a full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 10% open video in a new browser Web page.
- 5% use a pop-up window to display video.
- Video formats: 80% use Flash video, 15% companies use Windows Media Player, 5% use QuickTime, 0% use Real Player. (The percentages don’t add up to 85% because some websites use more than one video format)
Top 20 Sports Web sites
Industry Company/Organization Sports BBC Sport Sports Bodybuilding.com Sports CBS SportsLine Sports Cricinfo Sports ESPN Sportszone Sports FOX Sports Sports Hattrick Sports Live Score Sports NBA.com Sports NFL.com Sports NHL.com Sports Official Major League Baseball Sports Premierleauge.com Sports Rivals.com Sports Scout.com Sports SkySports.com Sports Soccernet Sports Sports Illustrated Sports World Wrestling Entertainment Sports Yahoo! Sports Who among the top 20 Humor Web sites use online video.
Key Survey Results - January-February 08
- In February 2009, the VIEW main index for the Top 20 Humor Web Sites was 70-85-15, which indicates that 70% of the companies had video on their home page, 85% had video on their site, and 15% didn't use any video on their Web site.
- 75% of the Top 20 Humor Web Sites have placed their Web videos 1 click away from the home page.
- 85% of the Top 20 Humor Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 55% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
- 60% offer a full-fledged "video center" comparable to a corporate TV channel.
- 60% give access to such video center directly from their home page (one click away).
- 40% display video ads for products in the site; 25% display video ads on their home page.
- 75% offer a full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 0% open video in a new browser Web page.
- 5% use a pop-up window to display video.
- Video formats: 85% use Flash video, 5% companies use Windows Media Player, 5% use QuickTime, 0% use Real Player. (The percentages don’t add up to 85% because some websites use more than one video format)
Top 20 Humor Web sites
Industry Company/Organization Humor Albino Blacksheep Humor Bore Me Humor CollegeHumor Humor CRACKED.com Humor Crave Online Humor Ebaum's World Humor Encyclopedia Dramatica Humor Engrish.com Humor FAIL Blog Humor Fugly.com Humor Fun Advice Humor I Am Bored.com Humor Jokes.com Humor Nothing Toxic Humor Red vs Blue Humor RinkWorks Humor Something Awful Humor Stupid Videos Humor The Onion Humor The Straight Dope by Cecil Adams Who among the top 20 Political Web sites use online video.
Key Survey Results - January-February 08
- In February 2009, the VIEW main index for the Top 20 Political Web Sites was 50-75-25, which indicates that 50% of the companies had video on their home page, 75% had video on their site, and 25% didn't use any video on their Web site.
- 65% of the Top 20 Political Web Sites have placed their Web videos 1 click away from the home page.
- 75% of the Top 20 Political Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 25% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
- 55% offer a full-fledged "video center" comparable to a corporate TV channel.
- 55% give access to such video center directly from their home page (one click away).
- 15% display video ads for products in the site; 10% display video ads on their home page.
- 65% offer a full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 5% open video in a new browser Web page.
- 5% use a pop-up window to display video.
- Video formats: 75% use Flash video, 5% companies use Windows Media Player, 5% use QuickTime, 0% use Real Player. (The percentages don’t add up to 75% because some websites use more than one video format)
Top 20 Political Web sites
Industry Company/Organization Political About: Political Humor Political BuzzFlash Report Political Centre for Research on Globalization Political Common Dreams NewsCenter Political Daily Kos Political Free Republic Political Indymedia Political Infowars Political National Review Online Political News Max.com Political People's Daily Online Political PetitionOnline.com Political PoliticalCartoons.com Political Salon.com Political Slate Magazine Political The Nation Political The Weekly Standard Political Townhall.com Political WebRing: The Individualist Ring Political WorldNetDaily Who among the top 20 Magazine/eZine Web sites use online video.
Key Survey Results - January-February 08
- In February 2009, the VIEW main index for the Top 20 Magazine Web Sites was 45-65-35, which indicates that 45% of the companies had video on their home page, 65% had video on their site, and 35% didn't use any video on their Web site.
- 55% of the Top 20 Magazine Web Sites have placed their Web videos 1 click away from the home page.
- 65% of the Top 20 Magazine Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 30% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
- 35% offer a full-fledged "video center" comparable to a corporate TV channel.
- 30% give access to such video center directly from their home page (one click away).
- 30% display video ads for products in the site; 20% display video ads on their home page.
- 55% offer a full-screen video option.
- 5% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 0% open video in a new browser Web page.
- 5% use a pop-up window to display video.
- Video formats: 65% use Flash video, 0% companies use Windows Media Player, 0% use QuickTime, 0% use Real Player.
Top 20 Magazine/eZine Web sites
Industry Company/Organization Magazine/eZine Atlantic Online Magazine/eZine EFluxMedia Magazine/eZine Egypt Daily News Magazine/eZine EzineHub Magazine/eZine Good Magazine Magazine/eZine Macleans Magazine/eZine Magazine Directory Magazine/eZine MagPortal Magazine/eZine Mental Floss Magazine/eZine News Locale Magazine/eZine NewsLink Magazine/eZine Newsweek Magazine/eZine OpenDemocracy Magazine/eZine Parade Magazine Magazine/eZine Reader's Digest Magazine/eZine The Ezine Directory Magazine/eZine The Post Chronicle Magazine/eZine Time Magazine Magazine/eZine U.S. News & World Report Magazine/eZine ViewZone Who among the top 20 Cooking Web sites use online video.
Key Survey Results - January-February 08
- In February 2009, the VIEW main index for the Top 20 Cooking Web Sites was 25-85-15, which indicates that 25% of the companies had video on their home page, 85% had video on their site, and 15% didn't use any video on their Web site.
- 50% of the Top 20 Cooking Web Sites have placed their Web videos 1 click away from the home page.
- 85% of the Top 20 Cooking Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 40% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
- 60% offer a full-fledged "video center" comparable to a corporate TV channel.
- 35% give access to such video center directly from their home page (one click away).
- 30% display video ads for products in the site; 15% display video ads on their home page.
- 40% offer a full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 0% open video in a new browser Web page.
- 0% use a pop-up window to display video.
- Video formats: 80% use Flash video, 5% companies use Windows Media Player, 0% use QuickTime, 0% use Real Player.
Top 20 Cooking Web sites
Industry Company/Organization Cooking About.com: Food & Drink Cooking Allrecipes Cooking AOL Food Cooking BBC Online Recipes Cooking Betty Crocker Cooking Campbell's Kitchen Cooking CDKitchen.com Cooking Cooks.com Cooking DrinksMixer.com Cooking EatingWell Cooking Epicurious Cooking Group Recipes Cooking Jamie Oliver Cooking Kraft Cooking Recipezaar Cooking Sify Food Cooking Simply Recipes Cooking The Pillsbury Company Cooking The World's Healthiest Foods Cooking What's Cooking America Total for 100 Surveyed Companies
- In February of 2009, the VIEW main index for the 100 surveyed companies was 51-79-21, which indicates that 51% of the companies had video on their home page, 79% had video on their site, and 21% didn't use any video on their Web site.
- 65% of the 100 surveyed companies have placed their Web videos 1 click away from the home page.
- 79% of the surveyed companies have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 44% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
- 58% offer a full-fledged "video center" comparable to a corporate TV channel.
- 51% give access to such video center directly from their home page (one click away).
- 32% display video ads for their products in the site; 20% display video ads on their home page.
- 59% offer full-screen video option.
- 1% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 3% open video in a new browser Web page.
- 4% use a pop-up window to display video. Video formats: 77% use Flash video, 6% use Windows Media Player, 3% use QuickTime, 0% use Real Player. (The percentages don’t add up to 79% because some websites use more than one video format)
This research was provided to ReelSEO curtesy of "VideoBloom VIEW Index™"What do you think? ▼
About the Author - Mark R Robertson
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video SEO expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. Follow Mark on Twitter (@markrrobertson), or Google+. - View All Posts By Mark R Robertson
