How Companies and Sectors Use Website Video

Key Survey Results - January-February 08

• In February 2009, the VIEW main index for the Top 20 Sports Web Sites was 65-85-15, which indicates that 65% of the companies had video on their home page, 85% had video on their site, and 15% didn't use any video on their Web site.
• 80% of the Top 20 Sports Web Sites have placed their Web videos 1 click away from the home page.
• 85% of the Top 20 Sports Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 70% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
• 80% offer a full-fledged "video center" comparable to a corporate TV channel.
• 75% give access to such video center directly from their home page (one click away).
• 45% display video ads for products in the site; 30% display video ads on their home page.
• 60% offer a full-screen video option.
• 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 10% open video in a new browser Web page.
• 5% use a pop-up window to display video.
• Video formats: 80% use Flash video, 15% companies use Windows Media Player, 5% use QuickTime, 0% use Real Player. (The percentages don't add up to 85% because some websites use more than one video format)

Top 20 Sports Web sites

Who among the top 20 Humor Web sites use online video.

Key Survey Results - January-February 08

• In February 2009, the VIEW main index for the Top 20 Humor Web Sites was 70-85-15, which indicates that 70% of the companies had video on their home page, 85% had video on their site, and 15% didn't use any video on their Web site.
• 75% of the Top 20 Humor Web Sites have placed their Web videos 1 click away from the home page.
• 85% of the Top 20 Humor Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 55% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
• 60% offer a full-fledged "video center" comparable to a corporate TV channel.
• 60% give access to such video center directly from their home page (one click away).
• 40% display video ads for products in the site; 25% display video ads on their home page.
• 75% offer a full-screen video option.
• 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 0% open video in a new browser Web page.
• 5% use a pop-up window to display video.
• Video formats: 85% use Flash video, 5% companies use Windows Media Player, 5% use QuickTime, 0% use Real Player. (The percentages don't add up to 85% because some websites use more than one video format)

Top 20 Humor Web sites

Who among the top 20 Political Web sites use online video.

Key Survey Results - January-February 08

• In February 2009, the VIEW main index for the Top 20 Political Web Sites was 50-75-25, which indicates that 50% of the companies had video on their home page, 75% had video on their site, and 25% didn't use any video on their Web site.
• 65% of the Top 20 Political Web Sites have placed their Web videos 1 click away from the home page.
• 75% of the Top 20 Political Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 25% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
• 55% offer a full-fledged "video center" comparable to a corporate TV channel.
• 55% give access to such video center directly from their home page (one click away).
• 15% display video ads for products in the site; 10% display video ads on their home page.
• 65% offer a full-screen video option.
• 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 5% open video in a new browser Web page.
• 5% use a pop-up window to display video.
• Video formats: 75% use Flash video, 5% companies use Windows Media Player, 5% use QuickTime, 0% use Real Player. (The percentages don't add up to 75% because some websites use more than one video format)

Top 20 Political Web sites

Who among the top 20 Magazine/eZine Web sites use online video.

Key Survey Results - January-February 08

• In February 2009, the VIEW main index for the Top 20 Magazine Web Sites was 45-65-35, which indicates that 45% of the companies had video on their home page, 65% had video on their site, and 35% didn't use any video on their Web site.
• 55% of the Top 20 Magazine Web Sites have placed their Web videos 1 click away from the home page.
• 65% of the Top 20 Magazine Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 30% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
• 35% offer a full-fledged "video center" comparable to a corporate TV channel.
• 30% give access to such video center directly from their home page (one click away).
• 30% display video ads for products in the site; 20% display video ads on their home page.
• 55% offer a full-screen video option.
• 5% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 0% open video in a new browser Web page.
• 5% use a pop-up window to display video.
• Video formats: 65% use Flash video, 0% companies use Windows Media Player, 0% use QuickTime, 0% use Real Player.

Top 20 Magazine/eZine Web sites

Who among the top 20 Cooking Web sites use online video.

Key Survey Results - January-February 08

• In February 2009, the VIEW main index for the Top 20 Cooking Web Sites was 25-85-15, which indicates that 25% of the companies had video on their home page, 85% had video on their site, and 15% didn't use any video on their Web site.
• 50% of the Top 20 Cooking Web Sites have placed their Web videos 1 click away from the home page.
• 85% of the Top 20 Cooking Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 40% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
• 60% offer a full-fledged "video center" comparable to a corporate TV channel.
• 35% give access to such video center directly from their home page (one click away).
• 30% display video ads for products in the site; 15% display video ads on their home page.
• 40% offer a full-screen video option.
• 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 0% open video in a new browser Web page.
• 0% use a pop-up window to display video.
• Video formats: 80% use Flash video, 5% companies use Windows Media Player, 0% use QuickTime, 0% use Real Player.

Top 20 Cooking Web sites

Total for 100 Surveyed Companies

• In February of 2009, the VIEW main index for the 100 surveyed companies was 51-79-21, which indicates that 51% of the companies had video on their home page, 79% had video on their site, and 21% didn't use any video on their Web site.
• 65% of the 100 surveyed companies have placed their Web videos 1 click away from the home page.
• 79% of the surveyed companies have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 44% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
• 58% offer a full-fledged "video center" comparable to a corporate TV channel.
• 51% give access to such video center directly from their home page (one click away).
• 32% display video ads for their products in the site; 20% display video ads on their home page.
• 59% offer full-screen video option.
• 1% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 3% open video in a new browser Web page.
• 4% use a pop-up window to display video. Video formats: 77% use Flash video, 6% use Windows Media Player, 3% use QuickTime, 0% use Real Player. (The percentages don't add up to 79% because some websites use more than one video format)