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That's what ComScore is saying anyway. They say it's the first time the industry has topped that number and so it's a big deal. Their November 2009 comScore Video Metrix service showed that over 170 million U.S. Internet users watched online video during the month and almost 31 Billion videos seen.

Who is the top of the heap? Well as you should have expected, Google topped them all with just under 40% of all videos viewed. Hulu came in at a meager 3.0% but was still almost twice as much as the third place Viacom. Megavideo snuck into the 10th spot. It's surprising to me because, well, I've never heard of them.

Top U.S. Online Video Content Properties* by Videos Viewed November 2009
Total U.S. – Home/Work/University Locations
Property Videos(000) Share (%) of Video
Total Internet : Total Audience 30,986,670 100.0%
Google Sites 12,215,994 39.4%
Hulu 923,805 3.0%
Viacom Digital 499,497 1.6%
Microsoft Sites 479,638 1.5%
Yahoo! Sites 470,804 1.5%
Fox Interactive Media 446,460 1.4%
Turner Network 336,952 1.1%
CBS Interactive 287,588 0.9%
AOL LLC 227,797 0.7%
MEGAVIDEO.COM 201,199 0.6%

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Of the just more than 170 million viewers, a full 75% were on Google sites (129M) with the next most popular destination being Yahoo with about 30% of that number (55M).  Amazon snuck into the 10th most popular, probably due to people watching videos to assist in their Christmas shopping. Now that brings up a good point. I would have liked to see what sites that are solely retail and using video to sell did for Nov/Dec in terms of views.

Top U.S. Online Video Content Properties* by Unique Viewers November 2009
Total U.S. – Home/Work/University Locations
Property Unique Viewers(000) AVG Videos/Viewer
Total Internet : Total Audience 170,647 181.6
Google Sites 129,037 94.7
Yahoo! Sites 55,145 8.5
Fox Interactive Media 49,981 8.9
CBS Interactive 47,460 6.1
Hulu 43,738 21.1
Microsoft Sites 43,280 11.1
Viacom Digital 42,572 11.7
FACEBOOK.COM 31,107 5.1
AOL LLC 30,992 7.4
Amazon Sites 27,169 2.6

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

On the ad network side of things It was Tremor rocking the competition again with an almost 50% potential reach. That means about 85M viewers.  That's a lot of ad dollars that are changing hands there. Runner up was Advertising.com with YuMe coming in third.

Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers November 2009
Total U.S. – Home/Work/University Locations
Property Unique Viewers(000) Viewer Penetration
Total Internet : Total Audience 170,647 100.0%
Tremor Media 84,977 49.8%
Advertising.com Video Network 80,403 47.1%
YuMe Video Network 73,419 43.0%
SpotXchange Video Ad Network 66,090 38.7%
BBE 55,562 32.6%
BrightRoll Video Network 49,754 29.2%
TidalTV 39,944 23.4%
ScanScout Network 33,531 19.6%
Digital Broadcasting Group (DBG) 26,283 15.4%
Nabbr 17,646 10.3

What else did comScore dig up for online video viewership in November? Tremor's actual reach was 20% penetration, BBE had 17.5% and Brightroll came in at 16.6% Somewhere around 85% of US Internet audiences watched a video. Average viewing time was 12.2 hours with average YouTube viewing at 94.3 videos per viewer (that's average? I watch maybe 10 a month!).

  • 38.6 million viewers watched 333.4 million videos on MySpace.com (8.6 videos per viewer).
  • The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer. (that's 6 minutes per video average, not full shows certainly)
  • The duration of the average online video was 4.0 minutes.
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  • waqas

    yes that was great achaivement.

  • affordableseo

    Definitely is a great achievement that over 170 million U.S. Internet users watched online video.

  • http://www.brickmarketing.com/ Nick Stamoulis

    I think we are still at the beginning stages of video but the next 5 years will be interesting to see how they change the television broadcasting business.

  • http://AppyHotel.com/ Mike Darnell

    Hiya Christopher,
    As an avid fan of stats I really appreciate the numbers you collected here : )

    All the end-year-new-year-roundups-and-predictions mixed in with the Googlephone-Nexus-One and Nokia 900 hype got me thinking recently quite a lot about the effect that the breaking of the iPhone's monopoly will have in terms of mobile video habits.

    My thoughts?
    Here: http://blog.treepodia.com/2010/01/why-googles-nexus-1-and-the-nokia-900-are-big-news-for-mobile-video

    Cheers,
    Mike

  • http://www.blogandlearntoearn.com/ Robert Love

    those are some amazing numbers and it just shows why getting involved in video as part of your blog/business or website is so important. Videos keep people on your site, the numbers don't lie.

  • peter_in_missouri

    Never heard of Hulu or Megavideo??? How can you specialize in "new media" and not have heard of them? :) Do you even watch video on the internet? Megavideo is probably the best pay site for movies and TV programs on the net, a very nice product.

    • http://www.reelseo.com/ Mark Robertson

      I dont think he said that he didnt know who hulu was at all... I played myself with megavideo and I think the site sucks. I got nothing but spammy ads and redirects.

    • Christophor Rick

      Yes I'm completely clueless and have no idea who Hulu is...

      "Megavideo snuck into the 10th spot. It’s surprising to me because, well, I’ve never heard of them." How do you get that I don't know Hulu from that?

      Actually, if you would pay attention you would see that I have numerous articles where I speak about Hulu...sheesh, trolls...

      • http://www.reelseo.com/ Mark Robertson

        exactly - trolls LOL