While I've been doing some prognosticating of late, I'm not the only one, nor am I probably the most informed, so it's always interesting to see what others are predicting for the year to come. The Videomind blog over at Ooyala had some interesting things to say and some of them, even lined up with what I said.
In a nutshell they basically saw five big trends that would push online video in 2012.
VideoMind's Online Video Trends For 2012
Clash of the Digital Media Titans
The digital media battleground will continue to heat up this year as major players like Amazon, Apple, Microsoft and Google roll out advanced online video products and services.
I did say something along those lines.
This also goes hand in hand with what I said and they quote some numbers from the Deloitte survey I recently wrote up. Glad to see that so many are on the bandwagon and I hope it starts increasing in pace.
Big Data Is A Big Deal
Online video analytics will help publishers stop guessing at monetization strategies and start measuring and refining results in 2012.
Not something I had even thought about personally as analytics for the most part have been a point that, as far as I'm concerned, still needs a lot of work in terms of standardization and the ability to compare those from one place to those of another. Until then, I think it won't be as much of a factor. I remember several advertisers even saying they really wanted to be able to compare online video to TV ads and that was hard to do.
Online Advertising Continues To Grow
2012 will see more targeted and more profitable video advertising, with more ways to monetize online video ads.
That's true, I do think targeting and more precise forms of interactive advertising will net better results. Plus the convergence of TV and online through connected TVs will definitely have an impact.
This Time It's Personal
As publishers, advertisers, devices and consumers collect, process and analyze massive amounts of data, blind broadcasting gives way to informed, one on one micro-casting.
2012 will be the year that viewers interact with ads that they actually want to watch and social EPGs and content recommendation engines will serve up programming that matches individual tastes. This year the confluence of mobile broadband, easily accessible content, big data, social media, and smart mobile computing means that television will deliver on the promise of personalized video content.
Personalized content has been on the way for some time and I agree, it's definitely what consumers want. The services that look to be in the works at Apple and Google show that and I think that, when they start seeing success, they'll even for the cable companies to rethink their bundling and start looking at ways to get consumers more of what they want and less of what they don't, the major example of that being the $25 a month I pay for some 250 channels, but of which I only watch maybe 10. I would much rather pay $1 for the channels I want. Actually, at that price I'd take 20 channels as it's always good to have a little back up for those slow, rerun-laden weeks, right?
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