Overlay Ad Pioneers – VideoEgg Wins ASPY Award

Overlay Ad Pioneers   VideoEgg Wins ASPY Award

Young Video Advertising Network Ranked Among Industry Giant.

Below is a press release from VideoEgg.com that announces their award which is really for the best ideas in online video advertising.  Did you think that Youtube invented video overlay ads?  They sure made a huge press splash when it was launched.  Nope, VideoEgg came up with that one.  See below for the press release:

SAN FRANCISCO, Dec. 10, 2007 – VideoEgg Inc., the leading video advertising network for online communities, today announced it has received the ASPY award for 'Best New Idea' in the technology category. The ASPY awards are created by the Aspen Group, an association of interactive media directors, strategists, planners and buyers, to salute the best work performed by publishers and solution partners each year.

VideoEgg, pioneer of the video ad overlay, an approach that has now been widely adopted in the industry, is leading the charge in redefining brand advertising for a social internet. The company's pioneering work in new approaches to video advertising offers profile-driven targeting tools to help advertisers engage the consumers they want to reach. Leading brands such as Puma, Hewlett-Packard, NBC, Ford, Sprint, Pepsi, Motorola, Canon, and General Motors have looked to VideoEgg to deliver rich-media brand experiences.

The way media is consumed is changing, and advertising has to change along with it," said Troy Young, CMO of VideoEgg. "We will continue to find new ways of delivering scalable brand advertising solutions that respect the user. It's exciting to have our efforts recognized by some of the most well respected names in online marketing.”

VideoEgg adds the ASPY award to its growing list of accolades, which includes the 2006 and 2007 Red Herring Global 100 winner, and the 2006 and 2007 OnHollywood 100 Top Private Company. The prestigious nod serves to confirm the company's leadership in the area of online advertising as the company beat out Pointroll, aCerno and AdBrite for the award.

The ASPY award is a competitive process and the companies nominated undergo three rounds of elimination voting before winners are chosen. This year's winners, announced December 5th at the iMedia Agency Summit, include some of the biggest names in the Internet, including Facebook and DoubleClick.

About VideoEgg, Inc.
VideoEgg, the leading video ad network for online communities, has developed an extensive audience network that connects brands and content owners with people through an invitation-based rich media approach to advertising. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. The Eggnetwork is comprised over 200 top video and gaming sites, social networks and applications, bringing outstanding consumer reach and a high level of engagement to its advertising partners. Founded in 2005 and based in San Francisco, with offices in the UK and New York City, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit www.videoegg.com.

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Posted in Video Advertising
About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

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