Leading Video Sites Continue to Embrace VideoEgg's Pioneering Approach to Online Video Advertising
VideoEgg. Inc., the leading video advertising network for online communities, today announced three new partnerships to expand its distribution of invitation-based video advertising. VideoEgg's partnership with imeem, Metacafe, and Buzznet further increases reach for brand advertisers, adding access to more than 50 million unique users and providing VideoEgg with market leading reach into online social spaces and top video communities.
"These sites are the new MTV's," said Matt Sanchez, CEO of VideoEgg. "Brands need to find innovative ways to get video in front of young consumers who are not sitting in front of the television. imeem, Metacafe and Buzznet are influential media brands with great momentum, and we are delighted to be partnering with them to deliver rich media advertising to their users in a respectful manner.”
The partnerships are made possible by enhancements to VideoEgg's Eggnetwork Advertising Platform (EAP), which now allows deployment of video advertising in any Flash environment. With EAP for Video, high-quality publishers can easily integrate VideoEgg's invitation-based video advertising into their existing video platform—enabling sites to earn revenue by delivering unique in-video ads to their community. The partnerships extend VideoEgg's reach into high quality, youth oriented content.
"We're committed to delivering an exceptional entertainment experience, cultivating a vibrant community of independent producers, and building Metacafe into a global media company focused on short-form video," said Erick Hachenburg, chief executive officer of Metacafe. "Incorporating in-video advertising from VideoEgg helps us meet each of these objectives.”
VideoEgg taps today's rich social networking data to intelligently aggregate appropriate audiences for advertisers. Targeting tools make it easy for advertisers to identify and interact with relevant consumers, while the company's philosophy of respect for the community yields a more engaged user. This combination builds a relationship between brand and consumer that is unmatched today.
About VideoEgg, Inc.
VideoEgg, the leading video ad network for online communities, has developed an extensive audience network that connects brands and content owners with people through an invitation-based rich media approach to advertising. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. The Eggnetwork is comprised of over 200 top video and gaming sites, social networks and applications, bringing outstanding consumer reach and a high level of engagement to its advertising partners. Founded in 2005 and based in San Francisco, with offices in the UK and New York City, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit www.videoegg.com
With more than 30 million unique viewers each month, Metacafe® is one of the world's largest video entertainment sites. We specialize in short-form original content – from new, emerging talents and established Hollywood heavyweights alike. Metacafe delivers an exceptional entertainment experience by engaging and empowering our audience every step of the way. Our VideoRank™ technology helps expose the most entertaining content, and our Producer Rewards® program rewards video creators for their best work – all as determined by viewer response. The privately held company is headquartered in Palo Alto, Calif., and has offices in Tel Aviv and New York City. For more information – and hundreds of thousands of entertaining videos – visit www.metacafe.com.
imeem is the leading social media network where users create, recommend and discover music, film/video, art, and pop culture media and connect directly with people with similar tastes. By offering innovative media expression tools and social discovery features, including custom music playlists, video channels, photo slideshows and blogs, the imeem community can share their tastes with friends and fans on imeem and across the Web.
imeem is the first social network to partner with all four major labels as well as thousands of indie labels and video providers to offer free, on-demand streaming of all music and video content on an ad-supported basis. Since the launch of its Web-based service www.imeem.com in March 2006, the community has attracted over 20 million unique users each month. imeem was the fastest growing social site in the U.S. in September and October 2007*. To learn more, visit http://www.imeem.com.
*Source: comScore Media Metrix
imeem is a trademark of imeem, inc., which may be registered in some jurisdictions.
Buzznet.com is a vibrant social media destination representing the next evolution of social networking. Buzznet distinguishes itself from traditional media sites and social networks that are focused on profile pages and communication tools by enabling Web users to program dynamic multimedia communities around the music and pop culture topics they are most passionate about. More authentic, content rich and frequently updated than a website, and more interactive than a blog, Buzznet's integrated media and community platform allows its users to network like never before with leading bands, trendsetters and their peers through self-created content, videos, photos and journals. This unique user-centric approach has attracted more than 8 million users who program, by contributing, combining, providing context and connectivity, making Buzznet a top destination for people seeking the most current and authentic content and news.