YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

YouTube Brand Integration: Young Audiences and What Success Looks Like

YouTube Brand Integration: Young Audiences and What Success Looks Like

In the battle for attention, YouTube is winning. Even traditional media companies are investing big, with the goal being to have a more direct line into the lives of younger audiences. Brands are figuring out how to leverage YouTube as well. A big part of that has been in brand integration deals

YouTube Expands Descriptions - Get Those URLs Seen!

YouTube Expands Descriptions   Get Those URLs Seen!

YouTube did you a solid and more than doubled the available space made instantly visible on the video pages for the description box. That means you've now got some extra lines to chock full of URLs and calls-to-action. So get to it!

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube has already released a comprehensive Playbook for Creators and Advertisers, and now brands get their own special guide to optimizing, advertising, content marketing and publishing on the site. YouTube rarely gives such clear advice regarding best practice so this is one to take notice of.

YouTube and Google: The VERY Best April Fools’ Day Pranks, 2008-2013

YouTube and Google: The VERY Best April Fools’ Day Pranks, 2008 2013

Tomorrow is April Fools’ Day and in the next day or so we can expect around two dozen April Fools’ Day pranks from Google and YouTube. We take a look back at some of the very best jokes from the company from the past few years. How many will they fool this year?

Video SEO: Optimize your YouTube Channel For Better Search Rankings [Creator's Tip #135]

Video SEO: Optimize your YouTube Channel For Better Search Rankings [Creators Tip #135]

Did you know that your YouTube channel as a whole can rank independently from your individual videos? On this week's Creator's Tip, we give you three great tips to make sure your YouTube channel is as optimized as possible.

Pixability Announces ÜberTube Event for YouTube Brand Marketing

Pixability Announces ÜberTube Event for YouTube Brand Marketing

Big Data software Pixability has announced the ÜberTube 2014 Brand Summit, which is timed to provide critical YouTube data and insight to brands making ad allocation decisions for both the TV Upfronts and Digital Newfronts. The event will provide an opportunity for digital marketing professionals to collaborate with their peers and learn how to leverage YouTube for maximum brand impact.

YouTube: User Device Determines Viewing Behaviour

YouTube: User Device Determines Viewing Behaviour

Pixability compiled some YouTube viewing numbers and then broke them down into device-specific categories to show that some screens get more views and viewing time. When it comes to mobile devices, Android and iOS dominate their competitors.

Exploring the New World of YouTube with Generation C

Exploring the New World of YouTube with Generation C

YouTube has altered the map of content, and social media marketing, and influencers, like Generation C, are right at the center of discovering new videos and sharing them with others. Marketers and brands need to understand the new model to be successful.

Why You Should Not Disable YouTube Comments [Creators Tip #133]

Why You Should Not Disable YouTube Comments [Creators Tip #133]

If you are a brand or a creator on YouTube, you may be tempted to disable the comments on your videos, especially if they are always overwhelmingly negative On this week's Creator's Tip, we but we want to give you a few reasons why you might want to reconsider that decision.

YouTube Marketing Nets 30% of Sales for Video Game Accessory Firm

YouTube Marketing Nets 30% of Sales for Video Game Accessory Firm

KontrolFreeks, heard of them? If you're a gamer and on YouTube, you probably have. If you're not, it's hit or miss. However, they did such a great job marketing their product on YouTube by hooking up with other Creators that they claim 30% of revenue can be traced back to the platform and sales jumped 50% in a year. How'd they do it? Read on!

Beyond Reviews: 12 Types of Product Videos Are Influencing Your Customers

Beyond Reviews: 12 Types of Product Videos Are Influencing Your Customers

ZEFR has uncovered 12 different video styles and/or genres of “product reviews” that are currently heavily influencing potential and, existing, customers on YouTube. Each one reveals that YouTube is a place where shoppers can go above and beyond basic product reviews.

How To Remove Black Bars on Existing YouTube Videos [Creators Tip #128]

How To Remove Black Bars on Existing YouTube Videos [Creators Tip #128]

On this week's Creator's Tip we show you how to add specific formatting tags to your YouTube videos to remove the window-boxing, or black bars around them, and how to make them either display in wide-screen or to remove the wide-screen aspect.

Can New CEO Susan Wojcicki Fix YouTube's Broken Business Model?

Can New CEO Susan Wojcicki Fix YouTubes Broken Business Model?

Susan Wojcicki has been confirmed as the new CEO of YouTube, but can this veteran of Google successfully turn the site's business model around in its efforts to attract more advertising revenue? Millions of creators will certainly be hoping so.

YouTube Begins Major Crack Down on Fake Views

YouTube Begins Major Crack Down on Fake Views

YouTube is honing its view chopping blade as it looks to further legitimize its viewing numbers in order to garner a larger portion of the ad dollar pile. Now that they're a Nielsen member they will be directly competing against traditional TV and that means they need to show that the views are legitimate

YouTube MCNs Discover Crowdfunding as a Revenue Source

YouTube MCNs Discover Crowdfunding as a Revenue Source

Many individual YouTubers have successfully raised six figures from their fans, and now crowdfunding is emerging as the model with the most potential to generate new, sustainable revenue streams for MCN's and their own content creators.