YouTube Marketing

The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

YouTube Stars Generate Impressive CPM Growth, But Lets Not Get Too Excited youtube cpm 260x170

YouTube Stars Generate Impressive CPM Growth, But Let's Not Get Too Excited

Hank Green of the Vlogbrothers has released details of the growth of CPM rates that their network of YouTube channels are attracting. The figures are very impressive but does this give false hope to other creators who are struggling to generate revenue against their video content?
The Unboxing of Beauty on YouTube: New Brand in a box Marketing unboxing beauty videos youtube 260x170

The Unboxing of Beauty on YouTube: New Brand-in-a-box Marketing

Unboxing videos are wildly popular on YouTube, and the unboxing of beauty products is one of the most watched verticals on the site. For many beauty brands, the unboxing phenomenon has become an essential tool in the marketing of their products, and this earned media is the main driver of overall views for most brands.
3 Ways to Get the Most Out of YouTube Analytics [#TubeTalk #44] reelseo tube talk 484x323 e1430499590855 260x170

3 Ways to Get the Most Out of YouTube Analytics [#TubeTalk #44]

How can creators get the most out of the new YouTube Realtime Analytics data? Which key metrics should you track to measure your engagement on YouTube? We answer these and other questions of this weeks ReelSEO TubeTalk podcast, the best podcast for YouTube marketing tips and advice.
What Are The Most Effective Formats for YouTube Advertising? youtube video advertising video formats 260x170

What Are The Most Effective Formats for YouTube Advertising?

YouTube has two different types of video advertising format: in-stream, and in-display, but what type of video content should you create for both? On this week's Creator's Tip, we discuss the most effective types of video for each YouTube ad group.
3 Best Practices for Branding Your YouTube Channel [#TubeTalk #43] reelseo tube talk 484x323 e1430499590855 260x170

3 Best Practices for Branding Your YouTube Channel [#TubeTalk #43]

On this week's TubeTalk, the podcast for YouTube marketing tips, we give you three best practices for branding your YouTube channel including how to use the branding watermark with InVideo programming, the best way to brand your Channel icon, and how to set up Channel Art.
Watch Time: A Guide to YouTubes TOP Search Ranking Factor youtube watch time 260x170

Watch Time: A Guide to YouTube's TOP Search Ranking Factor

YouTube switched it's algorithm in late 2012 to focus on a new ranking factor called, "Watch Time." In this post, I take you through the history of YouTube's algorithm and ranking factors, discuss the reasoning behind why they've changed to "Watch Time," dive deep into the definition of watch-time, and highlight several best practices designed to influence and optimize for YouTube's most important ranking factor.
5 Quick Wins For Promoting Your Brand on YouTube youtube video branding 260x170

5 Quick Wins For Promoting Your Brand on YouTube

To create a strong presence on YouTube, you need to implement an effective branding strategy right across your channel. Get that message right, and you'll have visibility and consistency wherever your video content shows up on YouTube. We show you 5 effective methods to brand your video content that will give you some very quick wins.
Real time Stats Arrive on YouTube With Minute by Minute Data  youtube success 260x170

Real-time Stats Arrive on YouTube With Minute-by-Minute Data

YouTube Analytics are a goldmine for creators and marketers, but for those of us who are in and out of the dashboard all day, the slight delay in reporting of some of the viewing stats has been a little frustrating. YouTube has finally rolled out a real time section which is perfect for monitoring a big-time campaign, or just for keeping an eye on video engagement as you upload and promote via your social feeds.
3 Metrics Ratios to Measure YouTube Channel Success Creators Tip 160 3 YouTube Ratios to Measure your Channels Success 260x170

3 Metrics Ratios to Measure YouTube Channel Success

On this week's Creators Tip, we take a look at 3 of the most important YouTube ratios to measure. For instance, how many YouTube views should you expect to get based on your level of subscriber growth? And how many likes to views is a good indication of engagement?
YouTube Keyword Research Tips for Video SEO [#TubeTalk #41] reelseo tube talk 484x323 e1430499590855 260x170

YouTube Keyword Research Tips for Video SEO [#TubeTalk #41]

What are some good YouTube keyword suggestion websites? Where can you use YouTube keywords? How can you find good keyword tips using your own YouTube Analytics? We answer these questions and more this week on ReelSEO's TubeTalk, the best podcast for YouTube Video Marketing Tips.
Its Earned Media Thats Driving Brand Awareness for Uber on YouTube earned media uber youtube 260x170

It's Earned Media That's Driving Brand Awareness for Uber on YouTube

The sharing economy has arrived in a very big way, and right now, Uber is the most visible name in the car sharing market. But to what degree is Uber in charge of its own message on YouTube? Well, it turns out that like many brands on YouTube and social media, Uber the company is one of many voices in the conversation. The company's own YouTube channel has a plurality of the overall views about its brand, but not a majority.
4 Free Keyword Research Tools Video Marketers Should Be Using YouTube Trends Dashboard 260x170

4 Free Keyword Research Tools Video Marketers Should Be Using

YouTube's Ads Keyword Tool is no more, but we'd argue that it had become less and less effective over time anyway. For video marketers and advertisers in 2014, we suggest 4 free keyword research alternatives to use as part of your marketing strategy.