YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

How To Leverage Influencers in Your Video Marketing Campaigns [Creator's Tip #153]

How To Leverage Influencers in Your Video Marketing Campaigns [Creators Tip #153]

Influencers can really help in the promotion of a brand or product, often much more effectively than a media buy. In this week's Creator's Tip, we talk with a leading YouTube MCN about the kind of success its had with outreach to, and promotion by, influencers, and how this tactic was used successfully on a toy campaign.

Always vs. Dove: Viral Video Success Doesn't Mean YouTube Success

Always vs. Dove: Viral Video Success Doesnt Mean YouTube Success

Two big brands, Dove and Always, launched well-publicized campaigns on YouTube using documentary-style videos that encourage viewers to challenge cultural perceptions about women and girls. The videos themselves are very compelling, and were seen by millions. But did they succeed in growing the reach of their respective YouTube channels? Unfortunately, in large part, they did not.

Why is YouTube Blocking This Family Friendly Viral Video?

Why is YouTube Blocking This Family Friendly Viral Video?

In an ironic twist, a viral video, created to promote a family-friendly community who tag potentially offensive violence in YouTube videos, and streaming TV shows and movies, has been censored itself by YouTube. Are trolls to blame? Who knows, but YouTube are painfully slow to take any action.

YouTube Keyword Stuffing, About Tab, and YouTube Creator Academy [TubeTalk #34]

YouTube Keyword Stuffing, About Tab, and YouTube Creator Academy [TubeTalk #34]

Why is keyword tag stuffing bad? Why is the "About" tab so underrated? What is the YouTube Creator Academy, and should businesses use it, too? We answer these questions, and more on this week's ReelSEO TubeTalk, the YouTube Video Marketing Tips podcast.

47 Different Ways to Promote Your YouTube Channel

47 Different Ways to Promote Your YouTube Channel

When it comes to YouTube, what is it that makes your videos or your channel unique? What value are you providing to the community with your video content? If you can answer these questions, then promoting your channel should become easier for you, and we show you 47 different ways of doing just that!

How to Optimize YouTube Tags and Descriptions [TubeTalk #33]

How to Optimize YouTube Tags and Descriptions [TubeTalk #33]

How do you properly tag your YouTube videos? How do you add default tags and descriptions to your YouTube channel? How do you rearrange your YouTube tags? We answer these questions and more this week on ReelSEO TubeTalk, the podcast for YouTube Video Marketing Tips.

How Much Love Does Verizon Have on YouTube?

How Much Love Does Verizon Have on YouTube?

According to reports, AT&T and T-Mobile are gaining customers faster than Verizon. We take a look at Verizon's YouTube footprint in relation to AT&T and T-Mobile, in terms of overall share of voice among videos on fan-created channels. In both areas, Verizon, lags behind these other two brands.

YouTube Creator App, Start-up Video Marketing, and Tubular Labs [TubeTalk #32]

YouTube Creator App, Start up Video Marketing, and Tubular Labs [TubeTalk #32]

How can you better manage your channel with the new YouTube Creator app for iOS? What are the 4 C's to marketing start-ups with video? How can you use Tubular Labs to improve your YouTube channel? We answer these questions and more this week on ReelSEO TubeTalk: YouTube Video Marketing Tips.

YouTube is Now Bigger Than Facebook in the U.S.

YouTube is Now Bigger Than Facebook in the U.S.

YouTube has just passed Facebook and is now the largest social media site in the U.S. Yes, that's right - the largest social media site. So, isn't it time we stopped treating video sharing sites as if they are social outcasts?

Building a YouTube Audience Takes Authenticity and Passion

Building a YouTube Audience Takes Authenticity and Passion

YouTube used to be known for being the home of interesting content that couldn’t be found anywhere else - it was the home of the one off video. You could find clips of everything from Charlie biting his brother’s finger to Obamagirl and Keyboard Cat. Viral fame can come and go very quickly, but building a meaningful community around a brand can add longevity to a flash in the pan video market.

MailChimp For YouTube Emails and Adding Featured Channels [TubeTalk #31]

MailChimp For YouTube Emails and Adding Featured Channels [TubeTalk #31]

Which email service is best to use for your channel fans? How do brands add featured channels to their YouTube channel? We answer these questions and more this week on ReelSEO TubeTalk, the Podcast for the best YouTube Video Marketing Tips.

How Cosmetics Brand NYX Became a YouTube Leader in User-generated Videos

How Cosmetics Brand NYX Became a YouTube Leader in User generated Videos

L'Oreal recently announced its plans to acquire NYX Cosmetics, a $100 million company that has found a way to become the fan-favorite on YouTube, far surpassing L'Oreal on the platform. How did NYX (rhymes with "fix") build this enormous footprint on YouTube while other brands are working so hard to catch up? It all started with the Jumbo pencil........

How YouTube's Free Help Channel Can Improve Your Video Marketing

How YouTubes Free Help Channel Can Improve Your Video Marketing

In addition to visiting ReelSEO daily to read news, analysis, tips, and trends, YouTube has its own excellent channel where you will find all sorts of tutorials, troubleshooting, and tips from the YouTube Help team. We take a look at some of the topics it covers.

VidCon, YouTube Apps Permissions, and vidIQ [TubeTalk #30]

VidCon, YouTube Apps Permissions, and vidIQ [TubeTalk #30]

How do you get the most out of VidCon? How do you remove YouTube apps permissions? How can you improve your YouTube presence with vidIQ? We answer these questions and more this week on ReelSEO's TubeTalk Podcast.

YouTube Wars: Boston Red Sox vs. New York Yankees

YouTube Wars: Boston Red Sox vs. New York Yankees

Sadly the U.S. had its heart broken by Belgium in the World Cup. But later this year we've got another big sporting contest coming with "World" in the title. That is, of course, the World Series. Now that the World Cup is over for the U.S., many Americans will return to watching baseball, but which of the big two teams is seeing the most action on YouTube?