YouTube Marketing

The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

what is a youtube influencer

How-to Identify YouTube Influencers to Endorse Your Brand

YouTube Influencers are a powerful marketing asset for many brands. These independent creators attract huge amounts of views, engagement, and loyalty from their fans, often way ahead of what many brands can hope to achieve. So, how can brands identify Influencers who can help endorse their products?
evantubehd youtube toy unboxing reviews

Toy Reviews Not Toy Brands are Driving YouTube Video Views

There are many toy brands on YouTube, but it is the independent creators who are generating hundreds of millions of views just from unboxing, reviewing, and playing with those toys. Disney may have a strong presence with its various YouTube channels, but it's a Disney toy reviewer that has generated over 400 Million views in the last 30 days alone.
youtube-upload

300+ Hours of Video Uploaded to YouTube Every Minute

Google has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media.
minecraft

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Did you know that more people watch YouTube videos about Minecraft than any other video game? But the overwhelming majority of its views come from videos created not by the brand, but from its YouTube fans. The Minecraft company has embraced this earned media opportunity, and scored massive success without allocating huge resources to video marketing.
youtube-gadgets-custom-brand-channels

Are Brands Wasting Money on YouTube Custom Channels? [Infographic]

Many brands are performing well on YouTube, implementing a solid programming strategy that encourages viewers to watch, engage with, and share their video content. Some of these brands have worked with YouTube to upgrade their default YouTube One-Channel design to what YouTube terms a "Custom Branded Channel." But are these Branded Channels providing the best ROI?
youtube influencers bigger not always better

Bigger Is Not Always Better: The Value of Longtail YouTubers

YouTubers with a huge number of followers are a powerful force with tremendous clout, but when it comes to collaborating with them on brand endorsements, bigger does not always mean better. Partnering with longer tail, or smaller, channels can prove more fruitful and cost-effective for brands.
ReelSEO TubeTalk

How-to Drive More Engagement With YouTube Comments [#TubeTalk #50]

In this week's TubeTalk podcast, we take a look at how valuable YouTube comments can be for your branded channel. The comments feature gives brands a second chance to communicate their message, and engage with their audience. With good moderation, YouTube comments can provide excellent feedback on your product or service.
history youtube marketing

A Brief History of Video Marketing on YouTube

The history of video marketing is constantly evolving and has been through a huge transition since it first hit the internet. In the last 20 years, we've been on a journey from personal, to viral, to social video marketing, and YouTube has been center stage for most of it.
youtube makeup challenges earned media

Beauty Gone Wrong: Makeup Challenges Brands Don't See

Makeup challenges are all the rage on YouTube, and drive enormous amounts of traffic to YouTube creators and their channels. The results are often hilarious, and attract millions of engaged views, most of which are totally untracked by the brands mentioned in the videos.
mistakes brands make with influencer marketing youtube

The Two Biggest Mistakes Brands Make with Influencer Marketing on YouTube

Influencer marketing can be a brilliantly effective way of reaching an engaged audience on YouTube. But for every brand that gets it right, many more miss the mark, leaving everyone involved wondering what went wrong. Before you waste your marketing budget, read about the biggest mistakes a brand can make.
ReelSEO TubeTalk

3 Ways To Drive Traffic From YouTube To Your Website [#TubeTalk #49]

This week's ReelSEO TubeTalk podcast answers everything you need to know about driving traffic from YouTube to your website. We discuss how to link from YouTube to your website using description links, Call-To-Action overlays, and Associated Website Annotations.
How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

Chevrolet's Rikk Wilde become an instant celebrity when he fluffed his lines when awarding Giants' Madison Bumgarner, a Chevy Colorado truck. But #ChevyGuy & #TechnologyAndStuff could be a winner for the automobile company, if they play it right.
youtube-business-open

YouTube Influencer Marketing is NOW Open to All Brands

Up until recently, brands could only really connect with YouTube Influencers by reaching out directly, or by negotiating via an MCN. But virtual marketplace FameBit offers a new solution that allows brands to connect directly with YouTubers to create promotional videos for a reasonable budget.