YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

How YouTube Influencers are Driving Sigma Beauty's Success

How YouTube Influencers are Driving Sigma Beautys Success

Is it possible to promote an e-commerce business almost exclusively through YouTube and social media? Well yes, just ask Sigma Beauty. The cosmetics company was founded just five years ago, yet grew to $25 million in sales last year. How did Sigma come so far, so fast, in such a competitive field? We take a look.

YouTube Tags, Community Strikes, and Video Ads Conversion [#TubeTalk #39]

YouTube Tags, Community Strikes, and Video Ads Conversion [#TubeTalk #39]

How do you write optimized YouTube Tags for Video SEO? How do you appeal community guidelines strikes? How can you improve TrueView conversion? We answer these questions and more this week on ReelSEO TubeTalk, the best podcast for YouTube Video Marketing Tips.

YouTube Removes Free Keyword Tool, Encourages Paid Option

YouTube Removes Free Keyword Tool, Encourages Paid Option

YouTube has removed its free Keyword Tool feature, and creators and marketers are now being encouraged to use Adwords for data about which keyterms are driving traffic to their videos.

How To Create a Private Playlist on YouTube

How To Create a Private Playlist on YouTube

The Playlist feature on YouTube is a winner for several reasons - Playlists get indexed by YouTube which is super-handy for SEO purposes, and they have the ability to increase Watch Time which is probably THE ranking factor that YouTube takes into account these days. However, as a person with a YouTube channel, you may want to create a Playlist that isn't for public consumption. We show you how.

YouTube's Fan Funding Donation Feature Now Live in U.S.

YouTubes Fan Funding Donation Feature Now Live in U.S.

There are various ways that creators can make money from YouTube, and if you have a substantial subscriber base, generate hundreds of thousands of views, or have cornered the market in niche content then making revenue from these sources is entirely possible. However, for the majority of creators who fall just below that revenue-generating potential, the site has rolled another feature that could help. Fan Funding is live for a few creators in the U.S., Japan, Mexico and Australia and if it goes well then it will be rolled out for all.

Back to School Trends on YouTube are a Lesson in Holiday Marketing

Back to School Trends on YouTube are a Lesson in Holiday Marketing

The back to school season is becoming the unofficial start to holiday shopping. According to a new Google survey, 15% of consumers start shopping for the holiday season in July, and another 5% were expected to start before Labor Day. Video Marketers now have an earlier look at what consumers might be interested in this holiday season, and that means more chances to capture interest with ads, promotions, discounts and more.

YouTube Analytics and TrueView for E-commerce [TubeTalk #38]

YouTube Analytics and TrueView for E commerce [TubeTalk #38]

What kinds of data can you find in YouTube Analytics? How can you best use TrueView for e-commerce? We answer these questions and more this week on ReelSEO TubeTalk: The best podcast for YouTube Video Marketing Tips.

Finally, You Can Upload Your Google Plus Videos Straight To YouTube

Finally, You Can Upload Your Google Plus Videos Straight To YouTube

Three years after the social platform was launched, and a good year since its integration with YouTube, Google has finally implemented the ability for Google+ videos to be directly uploaded to the world's largest video site.

CinemaSins & Everything Wrong With ReelSummit

CinemaSins & Everything Wrong With ReelSummit

CinemaSins is one of the biggest YouTube success stories of the past 18 months, with a current subscriber base of 2.8 million and over 415 million views of their video content. Also know as "The Everything Wrong With...." guys, the team dissect some of the best know movies to clue us in on some of the mistakes that really shouldn't have got past the cutting room. They gave us an insight into their success at the 2014 ReelSummit.

The Industry Experts Talk Building Your Brand on YouTube

The Industry Experts Talk Building Your Brand on YouTube

The meteoric growth of YouTube has given brands the opportunity to reach their target audiences directly, without having to go via traditional broadcast channels. At the 2014 ReelSummit, industry experts discussed how brands can capitalize on the popularity of YouTube, along with the best methods to reach and connect with their audience.

YouTube War Games: Call of Duty vs. Battlefield

YouTube War Games: Call of Duty vs. Battlefield

Video games are the second largest category on YouTube after music. And if you take away Vevo, games are the largest category that is driven by independent YouTuber channels. YouTube videos have a big impact in the gamer ecosystem, so let's take a look at how video game rivals Call of Duty and Battlefield compare.

Forget Viral! How Industry Dynamics Drive YouTube Performance

Forget Viral! How Industry Dynamics Drive YouTube Performance

Pixability gave attendees at the 2014 ReelSummit some exclusive brand data on YouTube, which highlighted how earned media is driving more engagement and views than branded content could ever hope to. Independent creators, and viewers with their own agendas, are driving the way content is performing and being consumed. His presentation is mandatory viewing for brands who are looking to get it right on YouTube.

YouTube Hovercards, Video Trimming, and Thumbnail Essentials [TubeTalk #37]

YouTube Hovercards, Video Trimming, and Thumbnail Essentials [TubeTalk #37]

What is the YouTube hovercard and why is it important? How do you edit out a part of a video you don't want from an already-published video using Enhancements? How do you make YouTube thumbnails that will be clicked? We answer these questions and more this week on ReelSEO TubeTalk, the best podcast for YouTube Video Marketing Tips.

Travel Videos Take Off on YouTube and Land in Exotic Places

Travel Videos Take Off on YouTube and Land in Exotic Places

Every month, more than one billion people visit YouTube to watch more than six billion hours of video, making YouTube an ideal place to explore how travelers interact with video content. According to a recent study, two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip. But what video content are they looking for?

4 Ways Brands Can Suck Less & Reach More on YouTube

Do you know how many brands are in the top 100 most subscribed to channels on YouTube? Just 6! YouTube is the ultimate litmus test for brands and at the 2014 ReelSummit, YouTube expert Brendan Gahan walked us through how brands can successfully build communities on YouTube.