YouTube Marketing

The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

Evernote: YouTube Channel Review   Through the Reel Wringer Evernote YouTube Review 260x170
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Evernote: YouTube Channel Review - Through the 'Reel' Wringer

'Through the Wringer', our video marketing series takes an in-depth look at a top brand's YouTube channel and reviews the content, programming, marketing, and audience strategy for any tips and strategy tricks to pass onto other creators and marketers. This week, productivity tool Evernote gets the Reel Wringer treatment.
Attn Video Marketers: Thanksgiving is Bigger on YouTube than Black Friday thanksgiving youtube 260x170

Attn Video Marketers: Thanksgiving is Bigger on YouTube than Black Friday

Nearly 90% of Google users also use YouTube, but people search Google and YouTube in different ways. Take Thanksgiving and Black Friday for example. Black Friday is now a more popular search term on Google than Thanksgiving, but on YouTube it's Thanksgiving terms that people are searching for more.
Brofresco: YouTube Channel Review   Through the Reel Wringer Brofresco YouTube Review 260x170
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Brofresco: YouTube Channel Review - Through the 'Reel' Wringer

Video marketing series 'Through the Wringer' takes an in-depth look at a YouTube channel and reviews the content, programming, marketing, and audience strategy for any tips and strategy tricks to pass onto other creators and marketers. This week, Brofresco gets the Reel Wringer treatment.
Which Video Creators Own Halloween on YouTube? halloween youtube 260x170

Which Video Creators Own Halloween on YouTube?

Halloween is fast approaching, and it's one of the annual tentpole events that both video creators and video marketers can really get behind. But which creators have generated the most views in the last year with their spooky videos based around this unique event in the calendar?
Dear YouTube: We Love You But You Need an A/B Testing Feature youtube a b split testing 260x170

Dear YouTube: We Love You But You Need an A/B Testing Feature

A/B testing is a proven way of determining which of your web properties performs best with users and delivers the best ROI. YouTube provides some incredible analytics features, but the ability to split-test videos, titles, descriptions, and thumbnails would provide extraordinarily valuable information for creators and video marketers. So C'mon YouTube, we need to see this feature!
JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing Gatorade Sweat it to Get it End Slate 260x170

JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing

Gatorade has teamed up with NFL superstars JJ Watt, and Peyton and Eli Manning, on a new campaign that encourages students to “Sweat It to Get It” if they want to try the sports drink. We take a look at the ads and tell you 8 reasons why we love them, and why video marketers should too.
Three Ways to Grow a YouTube Audience Who Love You [Ownage Pranks Case Study] OwnageCharacters 260x170

Three Ways to Grow a YouTube Audience Who Love You [Ownage Pranks Case Study]

Ownage Pranks is a hugely successful YouTube channel with 3.3 million subscribers, but it wanted to learn more about growing its subscriber base even further to attract more ad revenue. The creators behind the prank-based channel turned to an agency for advice, and all video creators can benefit from the programming and optimization strategy tips.
Good Mythical Morning: YouTube Channel Review   Through the Reel Wringer rhett link good mythical mornings youtube review 260x170
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Good Mythical Morning: YouTube Channel Review - Through the 'Reel' Wringer

Video marketing series 'Through the Wringer' takes an in-depth look at a leading YouTube channel and reviews the content, programming, marketing, and audience strategy for clues to success. This week, Rhett and Link's hugely successful weekday talk show 'Good Mythical Morning' gets the Reel Wringer treatment.
Is YouTube Becoming the Worlds Most Important Resource for Modern History? british movietone news youtube 260x170

Is YouTube Becoming the World's Most Important Resource for Modern History?

For the past 100 years, news corporations and filmmakers have been frantically capturing the most important events of a generation on camera. Now, millions of minutes of that footage is being uploaded to YouTube for today's student, teacher, and history buff to access on demand. As TV and cable networks produce more entertainment-focused content in a bid to attract the viewers (and the ad revenue), is YouTube now becoming the world's most important resource to learn about modern history?
Adult Swim: YouTube Channel Review   Through the Reel Wringer adult swim youtube channel review 260x170
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Adult Swim: YouTube Channel Review - Through the 'Reel' Wringer

Video marketing series 'Through the Wringer' takes an in-depth look at a leading YouTube channel and reviews the content, programming, marketing, and audience strategy so you don't have to. This week, Adult Swim gets the Reel Wringer treatment.
YouTube Q2 Report: What Marketers Need to Know   HUGE ↑ Watch Time, Mobile & Ad Spend youtube mobile watch increases 100 percent 260x170

YouTube Q2 Report: What Marketers Need to Know - HUGE ↑ Watch-Time, Mobile & Ad Spend

Google just announced its results for Q2 2015, and every video marketer should be aware that, on mobile, the average session time is now 40 minutes. That's the fastest growth rate in viewing time the site has seen in 2 years. Watching YouTube via a mobile device is also proving a bit hit with users, as the platform attracts more viewers via tablets and smartphones than any U.S. cable network.
Casey Neistat: YouTube Channel Review   Through the Reel Wringer casey neistat wringer.jpg e1434757283950 260x170
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Casey Neistat: YouTube Channel Review - Through the 'Reel' Wringer

'Through the Wringer' is a brand new series from VidiSEO that takes a deep-dive into the video programming and marketing strategy of major players on YouTube - from big-name brands, to top independent creators. This week, we put filmmaker Casey Neistat through the wringer, and he comes out pretty well.