YouTube Marketing

The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

Buzzfeed YouTube Channel Review
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BuzzFeed: YouTube Channel Review - Through the 'Reel' Wringer

Want to know what makes publishing giant BuzzFeedVideo so successful on YouTube? Our 'Through the Wringer' series takes a deep dive into its channel to review the content, promotion, optimization, and community strategy of one of the world's biggest content machines.
top brands and agencies youtube

The Brands and Agencies Behind the Most Popular Video Ads on YouTube

Finding success on YouTube isn't easy, even with a substantial marketing and advertising budget. YouTube has given a shout out to the top creative advertising and marketing agencies whose video content consistently appears at the top of the most watched ads leaderboard every month. It takes real talent to consistently produce the kind of videos that viewers will watch, share, and engage with.
youtube testing search results

Is YouTube Testing New Search Results for Specific User Queries?

YouTube is constantly testing new features that will improve the user experience on the site. We're currently seeing some interesting new search results based on specific queries that could give creators more chance of appearing on the first page for their content.
YouTube and Mobile, Advertising Growth 2015

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase

Alphabet, the parent company of Google, has announced its financial results for Q3 2015 and YouTube is one of the stars of the show. Mobile watch time, particularly via the YouTube app, is on the increase, and YouTube's earnings from advertising has also shown a significant increase.
PewDiePie YouTube Channel Review
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PewDiePie: YouTube Channel Review - Through the 'Reel' Wringer

Want to know what makes superstar gamer PewDiePie so successful on YouTube? Our 'Through the Wringer' series takes a deep dive into his channel to review the content, promotion, optimization, and community strategy of the world's biggest YouTube star.
youtube custom url

How-To Get a YouTube Custom URL With Just 100 Subscribers

YouTube has lowered the number of subscribers a channel needs before it can claim a custom URL. Now you can change your YouTube channel's URL even if you only have 100 subscribers. We show you how in 5 easy steps.
video marketing youtube christmas

Consumers Turn to Google for Christmas Shopping Ideas, YouTube for Christmas Cheer

People search Google and YouTube in different ways, and in the run up to Christmas, we take a look at some of the top festive searches currently trending on both platforms. Video marketers still have time to prepare their holiday campaigns and take advantage of consumer interest in all things Christmassy.
youtube algorithm long videos

Is the YouTube Algorithm Becoming Too Predictable?

As the world's biggest video site, YouTube is constantly updating its algorithms to best serve its users, creators, and advertising partners. But lately, it appears YouTube may favor a certain type of content - and that's making the user experience a little frustrating.
youtube soccer fotbal football

Football on YouTube: Branded Videos Generate 22% More Views [Report]

Football, or soccer, is one of the most popular sports both on and off-line, and a new report from Tubular confirms what an impact it has had on online video in the last year. Did you know that football-related video content generated a staggering 37 billion views across the major social video sites in 2014?
cutegirlshairstyles youtube channel

How YouTube Channel CuteGirlsHairstyles Turned a Hobby into a Brand

CuteGirlsHairstyles, a YouTube channel dedicated to recreating hairstyles, has 3.7M subscribers. But what makes it really unique is how the family behind the videos built a brand out of a hobby. Now their twin daughters are finding success on YouTube too - and brands are racing to work with the family.
Shure Microphones YouTube Channel Review
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Shure: YouTube Channel Review - Through the 'Reel' Wringer

Through the Wringer', our video marketing series takes an behind-the-scenes look at a top brand's YouTube channel and reviews the video marketing strategy of its content, along with insights on programming, marketing, and audience strategy. This week, audio and microphone specialists Shure gets the Reel Wringer treatment.
youtube shopping ads

YouTube Shopping Ads: Now Making It Easier to Shop for Your Favorite Products

YouTube has announced the introduction of 'Shopping Ads' which will allow brands and creators to sell their products and services directly to the user. This new feature makes the retail possibilities endless. For instance, now almost any brand can partner with the top YouTube influencers in their category and transform a video into a digital store front. And that's a game changer!
GrubHub YouTube Review
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GrubHub: YouTube Channel Review - Through the 'Reel' Wringer

'Through the Wringer', our video marketing series takes an in-depth look at a top brand's YouTube channel and reviews the content, programming, marketing, and audience strategy for any tips and strategy tricks to pass onto other creators and marketers. This week, online food ordering and delivery service GrubHub gets the Reel Wringer treatment.