YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

SMOSH Passes Ray William Johnson for #1 Subscribed YouTube Channel

SMOSH Passes Ray William Johnson for #1 Subscribed YouTube Channel

Over the weekend, SMOSH became the #1 subscribed YouTube channel, and as of this writing has 6,823,489 subscribers to Ray William Johnson's 6,810,751.  SMOSH has built a big channel over years of YouTube presence, which is not the kind of story we hear that much ...

How to Diversify Your YouTube Income and Create Products for Your Audience [Creator's Tip # 73]

Most YouTube creators rely on Adsense as their primary source of income from their videos, but you can earn a lot more money from your YouTube audience by developing a product to sell to them. Often this is an information product of some sort and ...

The Berklee College of Music YouTube Marketing Story

The Berklee College of Music YouTube Marketing Story

Berkleemusic is an online music school that is part of the Berklee College of Music.  Hailing from Boston, their online college been around for 10 years or so, and they are the world's largest online music school, teaching 30,000 students in over 130 countries.  They ...

An Inside Look at YouTube Multi-Channel Networks & How They Work [Creator's Tip #71]

An Inside Look at YouTube Multi Channel Networks & How They Work [Creators Tip #71]

Throughout the past year, we've witnessed the rapid rise of online video studios and multi-channel Youtube networks. Companies that were relatively unknown just a few years ago have become established as major video programming brands with thousands of network channel partners and billions of cumulative ...

YouTube Declares War on Black Hatters as Fake Views Start to Vanish

YouTube Declares War on Black Hatters as Fake Views Start to Vanish

YouTube is apparently cracking down on fake views, or black hat view inflation, as forums lit up from users wondering why their accounts were being hit by a "Violation of TOU #4 Section H" disclaimer.  Views started disappearing from the bottom line, and The Daily ...

Significant Changes in Video Marketing Aren’t the End of the World

Significant Changes in Video Marketing Aren’t the End of the World

If you look back at the world of video marketing over the past year, you can see that a lot has changed. But change doesn’t mean it’s the end of the world as we knew it. Consider this: The sun rose and set on Dec. ...

Hands-on Review of YouTube's Capture App Features, Benefits and Limitations [Creator's Tip #70]

Hands on Review of YouTubes Capture App Features, Benefits and Limitations [Creators Tip #70]

As you should be aware, YouTube released a brand new, free iOS app this past week called YouTube Capture.  Essentially, Capture is an app that works outside of using Apple's own Camera app for the purposes of shooting videos, basic editing, and uploading and sharing ...

The Top 10 Most Watched YouTube Videos of 2012

The Top 10 Most Watched YouTube Videos of 2012

This was the year regular videos went something north of viral.  PSY's "Gangnam Style," for instance, pulled in so many views it would have beat all 10 of last year's top 10 videos combined, and it's not even close.   It's certainly the top dog ...

YouTube Capture, Custom Social Notifications, NextUp Contest, & More... [The Reel Web #70]

YouTube Capture, Custom Social Notifications, NextUp Contest, & More... [The Reel Web #70]

Today's Reel Web episode is focused entirely on YouTube news and updates from the past week.  While we certainly love the fact that YouTube is rapidly evolving, it sure would be nice if they'd take a week off so that we could digest all that's ...

How to Optimize For The New YouTube Design [Creator's Tip #69]

How to Optimize For The New YouTube Design [Creators Tip #69]

As everyone should aware by now, YouTube underwent a redesign last week with changes to the home page, channels, watch page, search results, and more. Essentially, the whole site was relaunched with a new design that appears to be geared more towards engagement. For this week's ...

The New YouTube Looks Nice, Search Experience Suffers

The New YouTube Looks Nice, Search Experience Suffers

The new YouTube was launched for everyone last week, and as usual, the changes were met with typical hatred, at least that's what I saw.  Honestly, I'm the type of guy who, as long as I can watch videos for free like always, I could really ...

YouTube's Top 20 Most Watched Video Ads of the Year

YouTubes Top 20 Most Watched Video Ads of the Year

The season of lists continues and YouTube has just released their Top 20 Ads People Choose list for 2012. That's an important distinction: these are advertisements that people wanted to watch.  And that's what brands need to do when they create online content.  Because as ...

YouTube Networks Get Their First Tabloid Story & It's Getting Ugly - Ray William Johnson vs. Maker Studios

YouTube Networks Get Their First Tabloid Story & Its Getting Ugly   Ray William Johnson vs. Maker Studios

In October, Ray William Johnson left Maker Studios and tried to announce this in one of his videos in as nice a way as possible.  Unfortunately, there's no right way to say "Maker Studios and I are not together anymore," without people wondering, "What happened?" ...

How to Drive Traffic Between Your Videos on YouTube [Creator's Tip #68]

How to Drive Traffic Between Your Videos on YouTube [Creators Tip #68]

For this week's Creator's Tip, I provide some advice in the form of answers to a few common questions we've received from our audience of viewers on YouTube including: ways to make a living and build a career as a niche expert as well as ...

YouTube Re-Launches NextUp Competition in US: YouTube Focuses on Collaboration

YouTube Re Launches NextUp Competition in US: YouTube Focuses on Collaboration

If there is another focus in the upcoming year for YouTube, it appears to be collaboration between two or more channels.  Tucked into a chapter of the YouTube Creator Playbook as a good idea for building an audience, collaboration has also come up recently as ...