YouTube Marketing

The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

heinz craft merger youtube video marketing

Why the New Kraft Heinz Company Needs to Raise its Game on YouTube

Kraft and Heinz have announced they are to merge, creating the fifth-largest food and beverage company in the world. This business move creates a potential goldmine for the new company in terms of increased engagement and visibility on YouTube, a marketing strategy that neither brand has really taken full advantage of as yet.
associated website card

A Guide to YouTube Interactive Cards ► Future of Annotations

YouTube users can finally access see annotations on their mobile devices in the form of new YouTube Cards! Creators can use the Cards to add extra interactivity to their videos, and inform the viewer about other websites, videos, playlists, fundraising, fan funding, and merchandise they'd like them to see without detracting from the video they are watching.
gopro video embedding strategy

How GoPro and ULTA Beauty Get Video Embedding Right

We take a look at two brands - GoPro and ULTA Beauty - who have found a rewarding way of embedding YouTube videos and playlists on their sites. It's a video marketing strategy that has benefited both their websites and their YouTube channels.
ReelSEO TubeTalk

How-to Recreate YouTube's Hero, Hub, Hygiene Strategy For Your Brand [#TubeTalk #63]

YouTube's much talked-about Hero, Hub and Hygiene strategy offers a solid content marketing structure for your videos. But how do brands recreate that strategy so their content generates the engagement they need? We discuss this all-important topic on this week's ReelSEO TubeTalk podcast, the best podcast for YouTube video marketing tips.
youtube embeds brand websites

Why Aren't More Brands Embedding Their YouTube Videos on Their Websites?

Embedding a YouTube video on a website landing page couldn't be easier, and adding that content will help drive views and engagement to your YouTube channel. So why aren't more brands who are creating videos that promote their products and services taking the next step to actually publishing them on their own website?
ReelSEO TubeTalk

How to Optimize YouTube Videos for Mobile Devices [#TubeTalk #61]

Half of all YouTube traffic comes from mobile devices so what is the best way to optimize your videos for mobile? On this week's TubeTalk podcast we discuss getting the most out of your mobile traffic analytics, explain the difference between the YouTube mobile apps, and confirm which annotations work on phones and tablets.
ReelSEO TubeTalk

How-to Optimize Email Settings for Your YouTube Channel [#TubeTalk #59]

YouTube has a number of email settings that you can optimize. Whether that's turning notifications on or off, or using email to empower fans to subscribe to your YouTube channel. We discuss these options, and more, in this week's ReelSEO TubeTalk podcast.
YouTube Reddit Fedora

How-to Block Spam Comments on YouTube and Hide the Trolls For Good

Spam comments are nothing new on YouTube, but if a video has gone viral on Reddit, a very unique set of trolls will try to dominate the comments, making the experience very confusing for viewers. But there's a fantastic way of dealing with these annoying, if entertaining, Reddit spammers.