YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

3 Best Practices for Branding Your YouTube Channel [#TubeTalk #43]

3 Best Practices for Branding Your YouTube Channel [#TubeTalk #43]

On this week's TubeTalk, the podcast for YouTube marketing tips, we give you three best practices for branding your YouTube channel including how to use the branding watermark with InVideo programming, the best way to brand your Channel icon, and how to set up Channel Art.

Watch Time: A Guide to YouTube's Most Important Ranking Factor

Watch Time: A Guide to YouTubes Most Important Ranking Factor

YouTube switched it's algorithm in late 2012 to focus on a new ranking factor called, "Watch Time." In this post, I take you through the history of YouTube's algorithm and ranking factors, discuss the reasoning behind why they've changed to "Watch Time," dive deep into the definition of watch-time, and highlight several best practices designed to influence and optimize for YouTube's most important ranking factor.

Crowdfunding and Fan Funding Options for YouTube Creators [#TubeTalk #42]

Crowdfunding and Fan Funding Options for YouTube Creators [#TubeTalk #42]

How do you use Patreon, Tubestart, and YouTube Fan Funding (aka the "Tip Jar") to get your fans to support your YouTube channel? Find out on this week's ReelSEO's TubeTalk, the best podcast for YouTube marketing tips and advice.

5 Quick Wins For Promoting Your Brand on YouTube

5 Quick Wins For Promoting Your Brand on YouTube

To create a strong presence on YouTube, you need to implement an effective branding strategy right across your channel. Get that message right, and you'll have visibility and consistency wherever your video content shows up on YouTube. We show you 5 effective methods to brand your video content that will give you some very quick wins.

Real-time Stats Arrive on YouTube With Minute-by-Minute Data

Real time Stats Arrive on YouTube With Minute by Minute Data

YouTube Analytics are a goldmine for creators and marketers, but for those of us who are in and out of the dashboard all day, the slight delay in reporting of some of the viewing stats has been a little frustrating. YouTube has finally rolled out a real time section which is perfect for monitoring a big-time campaign, or just for keeping an eye on video engagement as you upload and promote via your social feeds.

3 Metrics Ratios to Measure YouTube Channel Success [Creators Tip #160]

3 Metrics Ratios to Measure YouTube Channel Success [Creators Tip #160]

On this week's Creators Tip, we take a look at 3 of the most important YouTube ratios to measure. For instance, how many YouTube views should you expect to get based on your level of subscriber growth? And how many likes to views is a good indication of engagement?

YouTube Keyword Research Tips for Video SEO [#TubeTalk #41]

YouTube Keyword Research Tips for Video SEO [#TubeTalk #41]

What are some good YouTube keyword suggestion websites? Where can you use YouTube keywords? How can you find good keyword tips using your own YouTube Analytics? We answer these questions and more this week on ReelSEO's TubeTalk, the best podcast for YouTube Video Marketing Tips.

It's Earned Media That's Driving Brand Awareness for Uber on YouTube

Its Earned Media Thats Driving Brand Awareness for Uber on YouTube

The sharing economy has arrived in a very big way, and right now, Uber is the most visible name in the car sharing market. But to what degree is Uber in charge of its own message on YouTube? Well, it turns out that like many brands on YouTube and social media, Uber the company is one of many voices in the conversation. The company's own YouTube channel has a plurality of the overall views about its brand, but not a majority.

YouTube End Cards, Subscribe Button Tip, and Channel Trailers [#TubeTalk #40]

YouTube End Cards, Subscribe Button Tip, and Channel Trailers [#TubeTalk #40]

What makes a great YouTube End Card? What is a YouTube Channel Trailer & why should you have one? Find out the answer to these and other questions on ReelSEO's TubeTalk, the best podcast for YouTube Video Marketing Tips.

4 Free Keyword Research Tools Video Marketers Should Be Using

4 Free Keyword Research Tools Video Marketers Should Be Using

YouTube's Ads Keyword Tool is no more, but we'd argue that it had become less and less effective over time anyway. For video marketers and advertisers in 2014, we suggest 4 free keyword research alternatives to use as part of your marketing strategy.

How to Hide Your YouTube Subscriber Count But Why You Shouldn't

How to Hide Your YouTube Subscriber Count But Why You Shouldnt

Is any benefit to hiding your YouTube subscriber count? We'll take you through the steps to hiding your numbers from the outside world, and then give you the pros and cons of keeping your subscriber count public.

How YouTube Influencers are Driving Sigma Beauty's Success

How YouTube Influencers are Driving Sigma Beautys Success

Is it possible to promote an e-commerce business almost exclusively through YouTube and social media? Well yes, just ask Sigma Beauty. The cosmetics company was founded just five years ago, yet grew to $25 million in sales last year. How did Sigma come so far, so fast, in such a competitive field? We take a look.

YouTube Tags, Community Strikes, and Video Ads Conversion [#TubeTalk #39]

YouTube Tags, Community Strikes, and Video Ads Conversion [#TubeTalk #39]

How do you write optimized YouTube Tags for Video SEO? How do you appeal community guidelines strikes? How can you improve TrueView conversion? We answer these questions and more this week on ReelSEO TubeTalk, the best podcast for YouTube Video Marketing Tips.

YouTube Removes Free Keyword Tool, Encourages Paid Option

YouTube Removes Free Keyword Tool, Encourages Paid Option

YouTube has removed its free Keyword Tool feature, and creators and marketers are now being encouraged to use Adwords for data about which keyterms are driving traffic to their videos.

How To Create a Private Playlist on YouTube

How To Create a Private Playlist on YouTube

The Playlist feature on YouTube is a winner for several reasons - Playlists get indexed by YouTube which is super-handy for SEO purposes, and they have the ability to increase Watch Time which is probably THE ranking factor that YouTube takes into account these days. However, as a person with a YouTube channel, you may want to create a Playlist that isn't for public consumption. We show you how.