YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

YouTube Android App Clues Paid Channel Subscriptions Coming Soon

YouTube Android App Clues Paid Channel Subscriptions Coming Soon

YouTube's updated Android app is letting on that paid subscriptions are coming very soon. With code in the app explicitly stating options concerning paid channels, the only question that still remains concerning paid subscriptions is "How soon?"

How Long Should a Video Be? Long Enough to Reach a Point

How Long Should a Video Be? Long Enough to Reach a Point

How long should a video be? Well, that reminds me of a story.  Last week, I spoke at SES London 2013 at a conference session entitled, "Keys to Success with B2B Video" and during a ClickZ express clinic entitled, Optimising Video for Maximum Visibility.” I ...

How to Increase Watch Time in YouTube with Skip Annotations & Chapter Markers [Creator's Tip #79]

How to Increase Watch Time in YouTube with Skip Annotations & Chapter Markers [Creators Tip #79]

Chapter markers can enhance your video's engagement by giving the viewers choices to find the content they need without having to scrub through the whole video looking for it. This is especially useful when it comes to long-form content like a Google Hangout or a speech/lecture video. Learn how to create YouTube skip annotations that work as chapter markers so as to keep your viewers engaged and increase your videos' watch time.

YouTube's 8th Birthday: From Zero to 4+ Billion Views [Infographic]

YouTubes 8th Birthday: From Zero to 4+ Billion Views [Infographic]

YouTube was founded on this day in 2005. It has become a cultural phenomenon and it gets bigger all the time, with so much video your head will explode. Our friends at Shorty Media have provided a handy infographic to detail all the milestones in YouTube's short history.

Debunking YouTube Demographics Myths [Creator's Tip #78]

Debunking YouTube Demographics Myths [Creators Tip #78]

There are some people who think that YouTube is just for the kids. But the stats don't lie. YouTube reaches 48% of all senior citizens on the web, and reaches over 50% of everyone else. Time to debunk the myth.

'Harlem Shake' Meme Is 2013's 'S*** Girls Say' Trend

Harlem Shake Meme Is 2013s S*** Girls Say Trend

Many are comparing the YouTube "Harlem Shake" craze to PSY's "Gangnam Style," but the relative ease at which people can do a 30-second video and upload it to YouTube has more shades of the "S*** [People] Say" phenomenon that took place after "S*** Girls Say" ...

YouTube: Available as Satellite App, Not A Channel. Wait, What?

YouTube: Available as Satellite App, Not A Channel. Wait, What?

Yesterday it was reported that UK satellite TV provider Freesat is making YouTube available as a channel in their lineup.  It will, in fact, be an HTML5 app that will allow Freesat users to access YouTube.  So all that hullabaloo about YouTube turning into a ...

YouTube Censorship: Countries That Restrict Access [Feb 2013]

YouTube Censorship: Countries That Restrict Access [Feb 2013]

The long term ban on user access to YouTube is currently in force in 5 countries: China, Iran, Pakistan, Syria and Turkmenistan, with Egypt the latest in a long line of other countries to face more temporary censorship. As a powerful vehicle for social, political and ...

Art & Context - Reflections on the YouTube Sundance Channel

Art & Context   Reflections on the YouTube Sundance Channel

In his 2008 Pullitzer Prize-winning article, Washington Post columnist Gene Weingarten posed the question of whether people would still react as if they were hearing something magnificent if world-famous violinist Josh Bell were dressed as a street musician and played at a D.C. Metro Station. (Short ...

How to Create YouTube Thumbnails that Attract Viewers [Creator's Tip #77]

How to Create YouTube Thumbnails that Attract Viewers [Creators Tip #77]

When creating a video thumbnail, do you create something that you would actually click yourself? How do you create custom thumbnails that cut through the clutter and entice the viewer to want to see more? This week's Creator's tip tutorial will show you 5 tips for creating thumbnails that attract viewers.

YouTube Creates Country Music Channel for Twang Fans

YouTube Creates Country Music Channel for Twang Fans

Yesterday, YouTube launched a country music channel.  Now, for many of you, country music is like hearing fingernails scratch a chalkboard, and even though I'm a Nashville native, it isn't my favorite type of music, either.  However, millions enjoy country music all over the world, ...

YouTube Rolls Out Bulk Actions: Multi-Video Management Made Easy

YouTube Rolls Out Bulk Actions: Multi Video Management Made Easy

If you have a lot of videos to update in your Video Manager, going through them one-by-one to make the same update over and over again can be incredibly tedious.  Well, now YouTube has introduced "Bulk Actions" to the fray, where you can now select ...

YouTube's New Channel Design is Live for a Few Creators

YouTubes New Channel Design is Live for a Few Creators

Seven YouTube channels now have the new channel layout that we talked about last week, and we appear to be heading for even more "Google-plussing" of the site, as these channels all have mostly a plain white background with a simple banner at the top, ...

YouTube Addresses Funky January Video View Counts

YouTube Addresses Funky January Video View Counts

Earlier this month, you might have noticed a crazy spike in views from mobile devices, and you may have noticed just in the past week a low view count compared to all your other social data (comments, likes, favorites).  Well, YouTube has just announced that ...

How to Get YouTube Subscribe Buttons for Your Website [Creators Tip #76]

How to Get YouTube Subscribe Buttons for Your Website [Creators Tip #76]

In the past we've talked about the idea of having a separate video website for your YouTube content, benefits and drawbacks of having a video website on your own versus as a YouTube channel, and ways you can use the two to work together.  Along ...