YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

A Look Into YouTube's Content Ratings for Partners

A Look Into YouTubes Content Ratings for Partners

YouTube has played around with Content Ratings for awhile, but only made it available for content classified as "shows" or "movies" that didn't already have a rating. Recently, YouTube made it available for partners to attach color-coded ratings, alerting viewers to potential mature content.

YouTube AdSense Will No Longer Be Your Source for YouTube AdSense Earnings

YouTube AdSense Will No Longer Be Your Source for YouTube AdSense Earnings

YouTube made a rather strange announcement on the YouTube Creator Blog about AdSense. AdSense will no longer calculate your specific AdSense earnings anymore. Instead, all of your comprehensive reporting will occur under YouTube Analytics.

The YouTube Advertiser Wish List: YouTube, Get On This (Part 3)

The YouTube Advertiser Wish List: YouTube, Get On This (Part 3)

After we talked about what we'd like YouTube to do for uploaders and viewers, now it's the advertisers' turn. What would they really want out of the YouTube experience if they could make wishes and get it to happen? Consider this Part 3 of The YouTube Wish List, in which we rub our magic lamps and hope the genie has YouTube skills.

YouTube, Get On This (Part 2): The YouTube Wish List Continues

YouTube, Get On This (Part 2): The YouTube Wish List Continues

No wait, there's more! In Part 2 of the YouTube Wish List, we talk about how nice it would be to interact with your commenters better than just the comments section. And more people getting a chance to use that YouTube Live Stream would be awesome, too.

YouTube, Get On This (Part 1): The YouTube Wish List

YouTube, Get On This (Part 1): The YouTube Wish List

We like YouTube, we really do. They meddle too much in things that don't need to get fixed, though, and let other things slide. That's why we've created a YouTube Wish List. Now, we may not have the power to get these things, ever, but it would be awesome if even one of these things were becoming a reality soon. And this is just Part 1.

YouTube Searches Now Part of Google Trends

YouTube Searches Now Part of Google Trends

Google Trends now has YouTube searches going back to 2008. You want to know when certain topics are trending? Go to Google Trends and enter in some search terms. It's a good way to figure out some tentpoling opportunities, or just spending time analyzing good old-fashioned data.

How to Make a YouTube Header Image for the New Channel Design; Tips for an Engaging Trailer [Creator's Tip #82]

How to Make a YouTube Header Image for the New Channel Design; Tips for an Engaging Trailer [Creators Tip #82]

YouTube's new channel design brought us a new subscribe trailer option and a possibly confusing way to do header images, especially since that image needs to look uniform across several devices, all with their own size requirements. We're here to help.

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

Richard Bustillo helped Rick Case Honda double their monthly trade-ins, gaining a 12x ROI. How did he do it? By using YouTube TrueView ads. Rick Case Honda was now earning an incremental $50,000+ for online videos that cost $0.20 - $0.30 per view. This is how he did it.

YouTube's 'Subscribe' Trailer: An Intriguing Part of the New Channel Design

YouTubes Subscribe Trailer: An Intriguing Part of the New Channel Design

With everyone able to opt in on the new YouTube channel design, there is one particularly intriguing feature in which content creators should take advantage: the subscribe trailer, which will be visible to only the people who visit the channel page who are not subscribed.

New YouTube Channel Design Available for All Users NOW [UPDATE]

New YouTube Channel Design Available for All Users NOW [UPDATE]

The new channel design is set to be up by the end of the day. And today is March 7, so be on the lookout for these changes in the next few hours. The new channel design will offer a consistent look over all devices and a few more neat features.

YouTube Introduces 'One Channel': New Design Starts Rolling Out

YouTube Introduces One Channel: New Design Starts Rolling Out

YouTube is rolling out the new channel design called One Channel. And it looks like all the partners and businesses of the world now have access to it after the initial test for a few partners in the past month. The new channel design promises a consistent look across all devices, plus a few more bells and whistles.

3 Ways to Disable Annotations and Turn Them Off for Good [Creator's Tip #81]

3 Ways to Disable Annotations and Turn Them Off for Good [Creators Tip #81]

Annotations can make videos more interactive, as we've discussed before.  But sometimes creators go a little overboard.  Sometimes there's so much on screen you can't see certain parts of the video, and that can be really annoying.  Luckily, there are ways to get rid of ...

YouTube's SMOSH First to 8 Million Subscribers

YouTubes SMOSH First to 8 Million Subscribers

It's doubtful when Ian Hecox and Anthony Padilla started SMOSH they thought they'd have 8 million subscribers, but the long-time YouTubers keep achieving milestones and breaking records in 2013, being the first to achieve the 8 million mark.

Try Out YouTube's Harlem Shake Easter Egg

Try Out YouTubes Harlem Shake Easter Egg

The Harlem Shake isn't going anywhere soon, and while it's going strong, we might as well have as much fun with it as we can. And YouTube sure is, as they've added an Easter Egg to their search results when you type in "Do the Harlem Shake." It's a lighthearted, fun thing YouTube decided to add and brighten your day, even if in the slightest manner.

How To Let Viewers Choose an Ending to Your Interactive Video [Creator's Tip #80]

How To Let Viewers Choose an Ending to Your Interactive Video [Creators Tip #80]

Here's how you can guide your viewers through a choose-your-own-adventure type of experience using interactive annotations that link to multiple videos. Just like stand-alone videos, however, your content must be compelling for it to work.