YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

'Harlem Shake' Meme Is 2013's 'S*** Girls Say' Trend

Harlem Shake Meme Is 2013s S*** Girls Say Trend

Many are comparing the YouTube "Harlem Shake" craze to PSY's "Gangnam Style," but the relative ease at which people can do a 30-second video and upload it to YouTube has more shades of the "S*** [People] Say" phenomenon that took place after "S*** Girls Say" ...

YouTube: Available as Satellite App, Not A Channel. Wait, What?

YouTube: Available as Satellite App, Not A Channel. Wait, What?

Yesterday it was reported that UK satellite TV provider Freesat is making YouTube available as a channel in their lineup.  It will, in fact, be an HTML5 app that will allow Freesat users to access YouTube.  So all that hullabaloo about YouTube turning into a ...

YouTube Censorship: Countries That Restrict Access [Feb 2013]

YouTube Censorship: Countries That Restrict Access [Feb 2013]

The long term ban on user access to YouTube is currently in force in 5 countries: China, Iran, Pakistan, Syria and Turkmenistan, with Egypt the latest in a long line of other countries to face more temporary censorship. As a powerful vehicle for social, political and ...

Art & Context - Reflections on the YouTube Sundance Channel

Art & Context   Reflections on the YouTube Sundance Channel

In his 2008 Pullitzer Prize-winning article, Washington Post columnist Gene Weingarten posed the question of whether people would still react as if they were hearing something magnificent if world-famous violinist Josh Bell were dressed as a street musician and played at a D.C. Metro Station. (Short ...

How to Create YouTube Thumbnails that Attract Viewers [Creator's Tip #77]

How to Create YouTube Thumbnails that Attract Viewers [Creators Tip #77]

When creating a video thumbnail, do you create something that you would actually click yourself? How do you create custom thumbnails that cut through the clutter and entice the viewer to want to see more? This week's Creator's tip tutorial will show you 5 tips for creating thumbnails that attract viewers.

YouTube Creates Country Music Channel for Twang Fans

YouTube Creates Country Music Channel for Twang Fans

Yesterday, YouTube launched a country music channel.  Now, for many of you, country music is like hearing fingernails scratch a chalkboard, and even though I'm a Nashville native, it isn't my favorite type of music, either.  However, millions enjoy country music all over the world, ...

YouTube Rolls Out Bulk Actions: Multi-Video Management Made Easy

YouTube Rolls Out Bulk Actions: Multi Video Management Made Easy

If you have a lot of videos to update in your Video Manager, going through them one-by-one to make the same update over and over again can be incredibly tedious.  Well, now YouTube has introduced "Bulk Actions" to the fray, where you can now select ...

YouTube's New Channel Design is Live for a Few Creators

YouTubes New Channel Design is Live for a Few Creators

Seven YouTube channels now have the new channel layout that we talked about last week, and we appear to be heading for even more "Google-plussing" of the site, as these channels all have mostly a plain white background with a simple banner at the top, ...

YouTube Addresses Funky January Video View Counts

YouTube Addresses Funky January Video View Counts

Earlier this month, you might have noticed a crazy spike in views from mobile devices, and you may have noticed just in the past week a low view count compared to all your other social data (comments, likes, favorites).  Well, YouTube has just announced that ...

How to Get YouTube Subscribe Buttons for Your Website [Creators Tip #76]

How to Get YouTube Subscribe Buttons for Your Website [Creators Tip #76]

In the past we've talked about the idea of having a separate video website for your YouTube content, benefits and drawbacks of having a video website on your own versus as a YouTube channel, and ways you can use the two to work together.  Along ...

YouTube Preparing for Another Channel Design Overhaul

YouTube Preparing for Another Channel Design Overhaul

It's only been 6 weeks since YouTube announced their last set of major design changes but they've been super busy in the meantime and there are more updates on the way. YouTube made it clear back on the 12th of December that they wanted to improve ...

Why Smosh Is #1 and Your Audience Belongs to Them

Why Smosh Is #1 and Your Audience Belongs to Them

Smosh is many things. A comedy brand from longtime YouTubers Ian Hecox and Anthony Padilla. The #1 most subscribed channel on YouTube. The only channel to reach 7 million subscribers. And a channel with 2 billion views. So who's house is it? Smosh's house. Their ...

8 Ways to Brand Yourself on YouTube

8 Ways to Brand Yourself on YouTube

How do you develop a brand on YouTube?  It definitely takes more than just an awesome logo.  Why is branding important?  You want to give people something familiar and recognizable in which to attach your content so that viewers will likely want to check out ...

HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More [Creator's Tip #74]

On this week's Creator's Tip, we collaborated with Matt Ballek of VidiSEO to share with you some of the top reasons why you should be utilizing annotations regularly in your videos and to show you several tips and tricks to use YouTube's annotations effectively to increase video views, subscribers, and rankings.

Is YouTube Marketing Less Popular than Colonoscopies and Root Canals?

Is YouTube Marketing Less Popular than Colonoscopies and Root Canals?

Last week, a national poll by Public Policy Polling (PPP) found that Congress only has a 9% favorability rating with 85% of voters viewing it in a negative light. Now, if that’s what PPP had reported, no one would have noticed. However, the pollster decided ...