YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

How to Make a YouTube Header Image for the New Channel Design; Tips for an Engaging Trailer [Creator's Tip #82]

How to Make a YouTube Header Image for the New Channel Design; Tips for an Engaging Trailer [Creators Tip #82]

YouTube's new channel design brought us a new subscribe trailer option and a possibly confusing way to do header images, especially since that image needs to look uniform across several devices, all with their own size requirements. We're here to help.

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

Richard Bustillo helped Rick Case Honda double their monthly trade-ins, gaining a 12x ROI. How did he do it? By using YouTube TrueView ads. Rick Case Honda was now earning an incremental $50,000+ for online videos that cost $0.20 - $0.30 per view. This is how he did it.

YouTube's 'Subscribe' Trailer: An Intriguing Part of the New Channel Design

YouTubes Subscribe Trailer: An Intriguing Part of the New Channel Design

With everyone able to opt in on the new YouTube channel design, there is one particularly intriguing feature in which content creators should take advantage: the subscribe trailer, which will be visible to only the people who visit the channel page who are not subscribed.

New YouTube Channel Design Available for All Users NOW [UPDATE]

New YouTube Channel Design Available for All Users NOW [UPDATE]

The new channel design is set to be up by the end of the day. And today is March 7, so be on the lookout for these changes in the next few hours. The new channel design will offer a consistent look over all devices and a few more neat features.

YouTube Introduces 'One Channel': New Design Starts Rolling Out

YouTube Introduces One Channel: New Design Starts Rolling Out

YouTube is rolling out the new channel design called One Channel. And it looks like all the partners and businesses of the world now have access to it after the initial test for a few partners in the past month. The new channel design promises a consistent look across all devices, plus a few more bells and whistles.

3 Ways to Disable Annotations and Turn Them Off for Good [Creator's Tip #81]

3 Ways to Disable Annotations and Turn Them Off for Good [Creators Tip #81]

Annotations can make videos more interactive, as we've discussed before.  But sometimes creators go a little overboard.  Sometimes there's so much on screen you can't see certain parts of the video, and that can be really annoying.  Luckily, there are ways to get rid of ...

YouTube's SMOSH First to 8 Million Subscribers

YouTubes SMOSH First to 8 Million Subscribers

It's doubtful when Ian Hecox and Anthony Padilla started SMOSH they thought they'd have 8 million subscribers, but the long-time YouTubers keep achieving milestones and breaking records in 2013, being the first to achieve the 8 million mark.

Try Out YouTube's Harlem Shake Easter Egg

Try Out YouTubes Harlem Shake Easter Egg

The Harlem Shake isn't going anywhere soon, and while it's going strong, we might as well have as much fun with it as we can. And YouTube sure is, as they've added an Easter Egg to their search results when you type in "Do the Harlem Shake." It's a lighthearted, fun thing YouTube decided to add and brighten your day, even if in the slightest manner.

How To Let Viewers Choose an Ending to Your Interactive Video [Creator's Tip #80]

How To Let Viewers Choose an Ending to Your Interactive Video [Creators Tip #80]

Here's how you can guide your viewers through a choose-your-own-adventure type of experience using interactive annotations that link to multiple videos. Just like stand-alone videos, however, your content must be compelling for it to work.

How VidIQ Grows Audiences: Announces YouTube Marketing Suite for Brands

How VidIQ Grows Audiences: Announces YouTube Marketing Suite for Brands

Sometimes, a content creator has no idea what they need to do after the video is finished and uploaded. A ton of work has to be done to ensure that it will be seen. How do brands do that? VidIQ is a service that does all that hard work for brands, so that they can rest easy that their video's visibility has been optimized.

YouTube Android App Clues Paid Channel Subscriptions Coming Soon

YouTube Android App Clues Paid Channel Subscriptions Coming Soon

YouTube's updated Android app is letting on that paid subscriptions are coming very soon. With code in the app explicitly stating options concerning paid channels, the only question that still remains concerning paid subscriptions is "How soon?"

How Long Should a Video Be? Long Enough to Reach a Point

How Long Should a Video Be? Long Enough to Reach a Point

How long should a video be? Well, that reminds me of a story.  Last week, I spoke at SES London 2013 at a conference session entitled, "Keys to Success with B2B Video" and during a ClickZ express clinic entitled, Optimising Video for Maximum Visibility.” I ...

How to Increase Watch Time in YouTube with Skip Annotations & Chapter Markers [Creator's Tip #79]

How to Increase Watch Time in YouTube with Skip Annotations & Chapter Markers [Creators Tip #79]

Chapter markers can enhance your video's engagement by giving the viewers choices to find the content they need without having to scrub through the whole video looking for it. This is especially useful when it comes to long-form content like a Google Hangout or a speech/lecture video. Learn how to create YouTube skip annotations that work as chapter markers so as to keep your viewers engaged and increase your videos' watch time.

YouTube's 8th Birthday: From Zero to 4+ Billion Views [Infographic]

YouTubes 8th Birthday: From Zero to 4+ Billion Views [Infographic]

YouTube was founded on this day in 2005. It has become a cultural phenomenon and it gets bigger all the time, with so much video your head will explode. Our friends at Shorty Media have provided a handy infographic to detail all the milestones in YouTube's short history.

Debunking YouTube Demographics Myths [Creator's Tip #78]

Debunking YouTube Demographics Myths [Creators Tip #78]

There are some people who think that YouTube is just for the kids. But the stats don't lie. YouTube reaches 48% of all senior citizens on the web, and reaches over 50% of everyone else. Time to debunk the myth.