YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

How to Upload Lots of Videos Without Spamming Your Subscribers [Creator's Tip #98]

How to Upload Lots of Videos Without Spamming Your Subscribers [Creators Tip #98]

Sometimes you want to upload lots of videos to your channel, or you want to upload video responses. How do you make it so that certain videos don't go to your subscriber boxes? This simple tip will allow you to upload videos you want to make public, but bypass notifying your subscribers.

YouTube, VEVO to Continue Making Sweet Music Together

YouTube, VEVO to Continue Making Sweet Music Together

YouTube and VEVO have agreed to a deal to keep the music network playing their videos on the site. After months of speculation as to where VEVO would end up, both parties agreed to keep their lucrative relationship alive, which is totally the right thing to do.

Make Your Videos Contagious, Mental Floss Director Says

Make Your Videos Contagious, Mental Floss Director Says

Mark Olsen of Mental Floss wrote a guest post on Shutterstock that gives five good things to consider when running your YouTube channel. Consideration for the audience is a prevalent theme through all of these tips, whether it's consistent scheduling or making good use of their time.

Video Engagement: Vice CEO Shane Smith Talks to Think Insights

Video Engagement: Vice CEO Shane Smith Talks to Think Insights

Vice's CEO Shane Smith talked to Google's Think Insights about video engagement. Video engagement is all about creating content for a community of people looking for entertainment directed at their interests. And that goes hand-in-hand with attracting advertisers who covet that audience.

YouTube Views: Three Simple but Important Ranking Factors

YouTube Views: Three Simple but Important Ranking Factors

YouTube’s emphasis on watch time over number of views has changed the game for video marketers. Win it by telling a narrative with the three most important pieces of metadata you have: title, thumbnail, and description.

YouTube Pro Series Kicks Off with Four Videos: Working with Advertisers

YouTube Pro Series Kicks Off with Four Videos: Working with Advertisers

YouTube kicked off their Pro Series with four videos with established YouTubers talking about "Working with Advertisers." One of the strange things when you start becoming kind of a big deal is when advertisers approach you. What do you do to get the deal? And do you tailor your content for them?

YouTube Study Finds Interesting Stats on Relationship Between Videos and Gamers

YouTube Study Finds Interesting Stats on Relationship Between Videos and Gamers

Video gaming is huge on YouTube: videos with reviews, previews, announcements, walkthroughs, parodies, and more are just extremely popular, especially when you look at the stats for video gaming channels near the top and on the rise. Google's new Think Insights breaks it down.

And Now for Something Completely Different: Think Insights

And Now for Something Completely Different: Think Insights

What is one to do when all the analysis has been well...analyzed? Thank goodness for Google's Think Insights, which tells us the reasons why memes are important, or why we're watching certain ads on YouTube, or...even something completely different.

Optimizing Your Social Links and Avatar on Your YouTube Channel [Creator's Tip #97]

Optimizing Your Social Links and Avatar on Your YouTube Channel [Creators Tip #97]

If you're simply asking the viewers of your YouTube channel to come visit your Facebook page, or your Twitter, then your social media calls-to-action could use some improvement . Also, you might want to pay a little more attention to that avatar, buddy.

The Best LGBT Channels On YouTube

The Best LGBT Channels On YouTube

Yesterday was a hugely significant day for the LGBT community with the striking down of both Prop 8 and Section 3 of DOMA. We celebrate by guiding you through the best of the LGBT channels on YouTube right now.

What Is PewDiePie? It Will Be the Top Channel on YouTube in Months

What Is PewDiePie?  It Will Be the Top Channel on YouTube in Months

PewDiePie will be the #1 channel on YouTube in a few months. What is the secret of his success? It's pretty much coming out with lots of content that is innately popular on YouTube, way more than anybody in the current top 5 currently produces.

YouTube Pro Series Brings You Tips From Top Creators

YouTube Pro Series Brings You Tips From Top Creators

It's only been a month since YouTube launched its Creator Academy. Now they want to provide even more support and guidance for video content creators who want to make a successful living from the site with their brand new YouTube Pro series.

Three Key Reasons To Attend The Reel Video Marketing Summit

Three Key Reasons To Attend The Reel Video Marketing Summit

Who will you see at the Reel Video Marketing Summit, and why should you attend? Here's a good three reasons why, and like successful video itself, it all comes down to content. What kind of content will you be seeing at the Summit? Read on.

YouTube vs. Creators: The Battle of Ownership

YouTube vs. Creators: The Battle of Ownership

Who owns the relationship? That seems to be the broad question that has erupted during the latest string of back-and-forth accusations over YouTube’s partnership with creators. So is putting your content on YouTube a good or bad thing, anyway?

Fullscreen to Manage America's Funniest Home Videos YouTube Channel

Fullscreen to Manage Americas Funniest Home Videos YouTube Channel

Fullscreen is going to manage America's Funniest Home Videos' (AFV) channel, after inking a deal with AFV company FishBowl. The deal illustrates that you may have content that is perfectly tailored for YouTube, but you may still not know how to market it there.