YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

Reacting to The Hobbit: Peter Jackson Seizes Opportunity with 'Smaug' Reaction

Reacting to The Hobbit: Peter Jackson Seizes Opportunity with Smaug Reaction

It's a meta-age in many ways, and so, it's not surprising that when The Hobbit: Desolation of Smaug trailer came out, we had people shooting their reactions to it...and then Peter Jackson got his elves to react to the reaction.

Unruly Opens First Social Video Lab in America with Lab Coats, Safety Goggles and Beakers

Unruly Opens First Social Video Lab in America with Lab Coats, Safety Goggles and Beakers

Our friends at Unruly are opening up a Social Video Lab in New York City, much like the one they opened in London last year. Lucky guy Greg Jarboe got to take a look at it last week, and now he's going to share with us what he saw there.

10 Social Media Tips to Increase Your YouTube Presence

10 Social Media Tips to Increase Your YouTube Presence

Sure, you might want to use social media to help launch your video, but how exactly do you do that and keep audiences engaged? Luckily, there are a great many tips to make your social media video campaign a success, and make it fun.

Beyond Engagement: Harnessing the Power of B2B Video Marketing

Beyond Engagement: Harnessing the Power of B2B Video Marketing

Does Canada have great B2B video examples? Of course they do. How about a series from Kinaxis starring Kevin Pollak and Ray Wise parodying corrupt ERP? And how about John St., who has come out with a few hilarious videos and hail from north of the border?

Your YouTube Likes and Dislikes Bar: How Much Does It Matter?

Your YouTube Likes and Dislikes Bar: How Much Does It Matter?

Your likes and dislikes bar can mean something...but probably only after you get an established presence on YouTube. Like many things on YouTube, it really depends on the type of video. Heavily opinionated pieces on controversial subjects, music, and comedy can all be subject to intense engagement on both sides.

Reminder: Your YouTube One Channel Is Coming Tomorrow

Reminder: Your YouTube One Channel Is Coming Tomorrow

Today is June 4, which means that tomorrow, which is June 5, will be the day that all channels that haven't switched to the new One Channel design will be automatically switched over. So, you might as well learn some things about it if you're going to be forced to deal with it.

On YouTube, the 2013 Special Election in Massachusetts for US Senator Ain’t That ‘Special’

On YouTube, the 2013 Special Election in Massachusetts for US Senator Ain’t That ‘Special’

Candidates seeking election should use YouTube to the fullest. How should politicians use YouTube? Well, those running for office in 2014 might want to sit back and take in the information in this article. A good YouTube channel could be the difference.

Fenway Sports Management’s YouTube Channels: ‘162 Chances to Restore the Faith’

Fenway Sports Management’s YouTube Channels: ‘162 Chances to Restore the Faith’

There are quite a few important steps a YouTube sports channel should take when uploading content. For instance, did you know that sports are a global phenomenon and should be maximized for overseas viewing? And that there should never be an off-season? Part 2 of the series.

YouTube Will Soon Take Google+ Page Integration Out of Beta

YouTube Will Soon Take Google+ Page Integration Out of Beta

The Google+ page/YouTube channel integration has been in beta for about a month now, and YouTube is getting closer to opening it up to everyone. There will soon be an option for everyone to make the connection in the next few weeks.

YouTube Announces 2013 Next Vlogger Winners

YouTube Announces 2013 Next Vlogger Winners

YouTube has announced the winners of the Next Vlogger 2013 contest. 15 lucky winners will now receive $4,000 in production stuff, a Google+ Hangout workshop series with experts in the field, and the chance to collaborate with a whole bunch of other vloggers around the world.

Dove Real Beauty Sketches Most Viewed Online Ad of All Time

Dove Real Beauty Sketches Most Viewed Online Ad of All Time

Dove's Real Beauty Sketches is the most-viewed online ad of all time, according to Unruly. It's also the most shared of 2013 and the third most-shared of all time. Dove tapped into an emotional subject and really delivered the goods, and it's one of video's shining moments.

YouTube Announces Creator Academy to Help Guide Your Channel

YouTube Announces Creator Academy to Help Guide Your Channel

YouTube Creator Academy starts up on June 3-June 16 with a course called "Maximize Your Channel." The free online course is open for registration all the way through to June 16. The course is designed to maximize the features of YouTube's One Channel design.

YouTube: 100 Hours of Video Uploaded Every Minute

YouTube: 100 Hours of Video Uploaded Every Minute

YouTube is announcing 100 hours of video uploaded every minute. It tells us that YouTube continues to grow and that's great. But more content being uploaded to YouTube means it will require more effort to get noticed, and you need to be prepared to do the work.

Fenway Sports Management’s YouTube Channels: ‘What’s Broken Can Be Fixed’

Fenway Sports Management’s YouTube Channels: ‘What’s Broken Can Be Fixed’

How can certain networks that are successful on cable figure out this YouTube thing? One way is to realize what kind of audience is on YouTube and go after them, rather than appealing to the same audience that watches the cable network. YouTube is all about direct relationships with consumers.

YouTube Experimenting with Different Kind of Shoppable Ads

YouTube Experimenting with Different Kind of Shoppable Ads

YouTube is tinkering with a new kind of shoppable ad system on the Tresemmé channel. The best part for me: you can actually stay on the channel while you watch videos. The products are in a sidebar and you don't ever get whisked away to another site until you're ready to buy.