YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

YouTube Introduces Silly "Tape Mode" for Select Videos

YouTube Introduces Silly Tape Mode for Select Videos

YouTube, in the neverending quest to be all things to all people, have introduced a "tape mode" to select videos. This is for nostalgia I guess, or something to do to "make things interesting" when you want to just do something crazy with a video that you would never really do.

YouTube Firefox Browser Add-ons to Tailor Your YouTube Experience

YouTube Firefox Browser Add ons to Tailor Your YouTube Experience

Here's a whole load of extensions for Firefox that can tailor your YouTube experience exactly how you want it. And what's more, this isn't nearly all of the things that you can find on the Firefox Addon Page. So let's dive in and see what you can do to put the "You" in YouTube.

How to Link YouTube and Google+ Pages, Multi-Admin Management Now Possible

How to Link YouTube and Google+ Pages, Multi Admin Management Now Possible

YouTube and Google+ Business Page Integration is now here, complete with multi-admin user capabilities so that you can have multiple users uploading and managing videos on your channel. People have been able to link their YouTube channels to their Google+ profiles for awhile now, but now those with pages can do it, and there was much rejoicing.

YouTube Announces 'Playbook Guides' Tailored to Your Content

YouTube Announces Playbook Guides Tailored to Your Content

The YouTube Creator Playbook is awesome, but there are some limitations. For instance, what might work for one kind of channel may not work for another, especially if you're a music guy and you need some different tips tailored to your content. YouTube announced Playbook Guides today for that very reason.

YouTube's Prank A Tremendous Execution in Marketing

YouTubes Prank A Tremendous Execution in Marketing

YouTube may have pulled off a masterstroke when it came to their April Fools Day shenanigans, declaring "The End of YouTube." Behind that April Fools joke was a very successful marketing plan, and it appears to have worked like gangbusters.

Rhett & Link's April Fools Uses Trick Annotations to Prank Viewers

Rhett & Links April Fools Uses Trick Annotations to Prank Viewers

Master YouTubers Rhett & Link have made a masterful April Fools video that will have you scratching your head at first. Why can't I get to the "Funny Baby Panda Kiss?" Why can't I see this video? Why are there so many ads? With a little ingenuity in chapter annotations, Rhett & Link have pulled off a great prank. But don't forget to watch the content.

April Fools Pranks: Google vs. YouTube is an Uneven Contest

April Fools Pranks: Google vs. YouTube is an Uneven Contest

It's April Fool's again, which means YouTube and Google will be pulling out all sorts of video pranks this year. With YouTube primarily focused on video and Google primarily focused on search domination, you would think YouTube would come out with the best video pranks. Not so.

The YouTube Live Stream Tease: Game Developers Conference Causes Rumors

The YouTube Live Stream Tease: Game Developers Conference Causes Rumors

There are some whispers about the availability of YouTube Live Stream for everyone. No, no...we must settle down. Only people who already have it can use it, and it's merely improvements to the service as-is. Still, we'll discuss why this rumor took shape.

Somersby Cider Ad: Hilarious, But Does Low Definition Hurt Its Appeal?

Somersby Cider Ad: Hilarious, But Does Low Definition Hurt Its Appeal?

Somersby Cider has made an excellent video spoofing the Apple Store. But does the fact that you can only watch it in 360p hurt its impact? There are a number of factors that go into how people watch video, and a slick, high-quality video isn't always mandatory.

A Look Into YouTube's Content Ratings for Partners

A Look Into YouTubes Content Ratings for Partners

YouTube has played around with Content Ratings for awhile, but only made it available for content classified as "shows" or "movies" that didn't already have a rating. Recently, YouTube made it available for partners to attach color-coded ratings, alerting viewers to potential mature content.

YouTube AdSense Will No Longer Be Your Source for YouTube AdSense Earnings

YouTube AdSense Will No Longer Be Your Source for YouTube AdSense Earnings

YouTube made a rather strange announcement on the YouTube Creator Blog about AdSense. AdSense will no longer calculate your specific AdSense earnings anymore. Instead, all of your comprehensive reporting will occur under YouTube Analytics.

The YouTube Advertiser Wish List: YouTube, Get On This (Part 3)

The YouTube Advertiser Wish List: YouTube, Get On This (Part 3)

After we talked about what we'd like YouTube to do for uploaders and viewers, now it's the advertisers' turn. What would they really want out of the YouTube experience if they could make wishes and get it to happen? Consider this Part 3 of The YouTube Wish List, in which we rub our magic lamps and hope the genie has YouTube skills.

YouTube, Get On This (Part 2): The YouTube Wish List Continues

YouTube, Get On This (Part 2): The YouTube Wish List Continues

No wait, there's more! In Part 2 of the YouTube Wish List, we talk about how nice it would be to interact with your commenters better than just the comments section. And more people getting a chance to use that YouTube Live Stream would be awesome, too.

YouTube, Get On This (Part 1): The YouTube Wish List

YouTube, Get On This (Part 1): The YouTube Wish List

We like YouTube, we really do. They meddle too much in things that don't need to get fixed, though, and let other things slide. That's why we've created a YouTube Wish List. Now, we may not have the power to get these things, ever, but it would be awesome if even one of these things were becoming a reality soon. And this is just Part 1.

YouTube Searches Now Part of Google Trends

YouTube Searches Now Part of Google Trends

Google Trends now has YouTube searches going back to 2008. You want to know when certain topics are trending? Go to Google Trends and enter in some search terms. It's a good way to figure out some tentpoling opportunities, or just spending time analyzing good old-fashioned data.