YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

YouTube Live Stream Opens for Even More Creators

YouTube Live Stream Opens for Even More Creators

You got an account in good standing? 1,000 subscribers? You're set up with SMS verification? You too can start Live Streaming YouTube in a few weeks. Right now, many creators should be able to see an "Enable" button that gets them closer to live nirvana (the state of being, obviously not the band).

Why this Video Producer Doesn’t Really Like YouTube [OP-ED]

Why this Video Producer Doesn’t Really Like YouTube [OP ED]

If Youtube wanted to solicit any valuable information they would break down where the views are directed towards. As youtube continues to blossom, I feel less interested in what the company can provide to me as a hosting service for my explanatory videos.

How Is YouTube Promoting Comedy Week? Highlighting Stars, Being Funny

How Is YouTube Promoting Comedy Week? Highlighting Stars, Being Funny

YouTube's Comedy Week looks like it might be really funny. But they're not relying on merely spreading the word: they've got videos chock full of stars promoting the event. From The Lonely Island to Sarah Silverman to Epic Meal Time to even Arnold Schwarzenegger.

The Current Top 10 Most Subscribed Channels on YouTube

The Current Top 10 Most Subscribed Channels on YouTube

As of May 2013, here are the top subscribed channels on YouTube. After SMOSH has broken a number of records and will likely be the first channel to hit 10 million subscribers soon, a look at the other channels and what they do seemed to be in order.

7 YouTube Channels We Would Actually Pay For

7 YouTube Channels We Would Actually Pay For

YouTube have announced a pay by subscription option for the first time in their history but we'd like to take a moment to celebrate those channels that are still free but we'd gladly pay for if we had to. Let us know some of your favourites channels too.

You Can Observe a Lot by Watching Movie Trailers

You Can Observe a Lot by Watching Movie Trailers

What can we learn from movie trailers wen it comes to video marketing on YouTube? Considering that many movie trailers have created extraordinary buzz on YouTube over the years, learning how they market themselves can be an effective strategy for any video content creator.

YouTube Stars to Take Part in Social Star Awards

YouTube Stars to Take Part in Social Star Awards

Starcount, a social media measuring guru, is holding an event called the Social Star Awards on May 23. They enlisted the services of Portal A to create a video for the event starring Harlye Morenstein and the GoDaddy lucky kiss nerd, Jesse Heiman. The event is being held in Singapore.

The YouTube Paid Channels Are Now Live, As Promised

The YouTube Paid Channels Are Now Live, As Promised

The long-rumored YouTube paid subscription channels are here. They're selling for 99 cents a month, have two week free trials, and offer deals if you want to subscribe for more than a year. Now, will the content be worth it?

New York City Museums Making Video Work: 49 Million Views and Counting

New York City Museums Making Video Work: 49 Million Views and Counting

Museums around the New York City area are using video to their advantage: Around 49 million views since their channels were launched in 2007, according to a study conducted by It's News to You. These videos do great in informing, educating, and making people want to see these events in person.

The Video SEO War is Over … and YouTube Won!

The Video SEO War is Over … and YouTube Won!

When it comes to finding your videos on your own personal website in Google search, you're best off having a YouTube video embedded there, according to data discovered by Searchmetrics. This might shock you, but videos from pretty much any other source don't rank too well.

How UCP WORK Charity Connects Their Story to YouTube [Interview]

How UCP WORK Charity Connects Their Story to YouTube [Interview]

We talked to Marty Kinrose at UCP WORK, Inc, an affiliate of United Cerebral Palsy that has launched a YouTube channel in the past week. We asked Marty what the challenges of running a charity with no government funding are, and how he hopes YouTube will spread the word.

We Now Watch 6 Billion Hours of Content A Month on YouTube

We Now Watch 6 Billion Hours of Content A Month on YouTube

Really? 6 billion hours a month? How do we have time to do anything at that rate? Anyway, YouTube is announcing in the middle of NewFront Week that the amount of hours we spend on YouTube has increased by 50 percent from 4 billion to 6 billion hours a month, and that's crazy.

MLB Finally Embraces YouTube, In A Way

MLB Finally Embraces YouTube, In A Way

Major League Baseball has always been stubborn when it comes to finding classic clips and baseball highlights on YouTube. They take down everything someone tries to upload of its sport, and weren't too keen in allowing anyone to see them legally. Now, they're embracing YouTube...but there are still some issues.

Congress Gets YouTube Live Stream

Congress Gets YouTube Live Stream

The highly-coveted YouTube Live Stream is being made available to Congress. How will politicians use this new tool to their advantage? Will they use it at all? Who will want to watch politicians talk about anything for an extended period of time? We shall soon see.

How Fujifilm Sonosite Uses YouTube to Spread the Word About Portable Ultrasound [Case Study]

How Fujifilm Sonosite Uses YouTube to Spread the Word About Portable Ultrasound [Case Study]

Fujifilm Sonosite produces portable, compact ultrasounds that can be used in point-of-care cases. This is how they use YouTube to spread the word about high-performance ultrasounds that can be taken to remote areas and help those in need, and meanwhile, rank highly for a coveted search phrase.