YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

The YouTube Paid Channels Are Now Live, As Promised

The YouTube Paid Channels Are Now Live, As Promised

The long-rumored YouTube paid subscription channels are here. They're selling for 99 cents a month, have two week free trials, and offer deals if you want to subscribe for more than a year. Now, will the content be worth it?

New York City Museums Making Video Work: 49 Million Views and Counting

New York City Museums Making Video Work: 49 Million Views and Counting

Museums around the New York City area are using video to their advantage: Around 49 million views since their channels were launched in 2007, according to a study conducted by It's News to You. These videos do great in informing, educating, and making people want to see these events in person.

The Video SEO War is Over … and YouTube Won!

The Video SEO War is Over … and YouTube Won!

When it comes to finding your videos on your own personal website in Google search, you're best off having a YouTube video embedded there, according to data discovered by Searchmetrics. This might shock you, but videos from pretty much any other source don't rank too well.

How UCP WORK Charity Connects Their Story to YouTube [Interview]

How UCP WORK Charity Connects Their Story to YouTube [Interview]

We talked to Marty Kinrose at UCP WORK, Inc, an affiliate of United Cerebral Palsy that has launched a YouTube channel in the past week. We asked Marty what the challenges of running a charity with no government funding are, and how he hopes YouTube will spread the word.

We Now Watch 6 Billion Hours of Content A Month on YouTube

We Now Watch 6 Billion Hours of Content A Month on YouTube

Really? 6 billion hours a month? How do we have time to do anything at that rate? Anyway, YouTube is announcing in the middle of NewFront Week that the amount of hours we spend on YouTube has increased by 50 percent from 4 billion to 6 billion hours a month, and that's crazy.

MLB Finally Embraces YouTube, In A Way

MLB Finally Embraces YouTube, In A Way

Major League Baseball has always been stubborn when it comes to finding classic clips and baseball highlights on YouTube. They take down everything someone tries to upload of its sport, and weren't too keen in allowing anyone to see them legally. Now, they're embracing YouTube...but there are still some issues.

Congress Gets YouTube Live Stream

Congress Gets YouTube Live Stream

The highly-coveted YouTube Live Stream is being made available to Congress. How will politicians use this new tool to their advantage? Will they use it at all? Who will want to watch politicians talk about anything for an extended period of time? We shall soon see.

How Fujifilm Sonosite Uses YouTube to Spread the Word About Portable Ultrasound [Case Study]

How Fujifilm Sonosite Uses YouTube to Spread the Word About Portable Ultrasound [Case Study]

Fujifilm Sonosite produces portable, compact ultrasounds that can be used in point-of-care cases. This is how they use YouTube to spread the word about high-performance ultrasounds that can be taken to remote areas and help those in need, and meanwhile, rank highly for a coveted search phrase.

YouTube Original Channels: Vlogbrother Shares Lessons Learned

YouTube Original Channels: Vlogbrother Shares Lessons Learned

Hank Green, one half of the Vlogbrothers, wrote a very good piece on the YouTube Original Channels Initiative, a full year after the program came to be and delivered at best mixed results. This is what Green learned, and he's sharing it with us!

What if They Held an Election and Nobody Used YouTube?

What if They Held an Election and Nobody Used YouTube?

U.S. Senate hopefuls in Massachusetts have oddly quiet YouTube channels, especially for Democratic and Republican primaries that are happening tomorrow. Is it because voters don't watch online video? Far from it.

How YouTube Subscribers Can Set Up E-Mail Notifications for Your Channel [Creator's Tip #88]

How YouTube Subscribers Can Set Up E Mail Notifications for Your Channel [Creators Tip #88]

There's an easy way for subscribers to get notified through e-mail when you upload a new video. They have total control over it and can make it stop any time. This is a handy thing to have when there's a channel of which you don't want to miss a single upload.

YouTube Mix Suggestion Attempts to Get You Hooked Even More on YouTube

YouTube Mix Suggestion Attempts to Get You Hooked Even More on YouTube

YouTube Mix is a new experimental video discovery option on YouTube that shows up on the right-side suggestion box column. Now, YouTube is generating playlists of all those videos you click through one-by-one and streamlining the process.

Two Essential Elements of Successful YouTube Channels [Creator's Tip #87]

Two Essential Elements of Successful YouTube Channels [Creators Tip #87]

There are two essential things you need for YouTube success, and surprise: it's not an expensive budget and high-quality visuals. What you need to do is to get people to feel like they are part of something bigger, something they are excited to be a part of, rather than just passively watching your content.

YouTube Introduces Silly "Tape Mode" for Select Videos

YouTube Introduces Silly Tape Mode for Select Videos

YouTube, in the neverending quest to be all things to all people, have introduced a "tape mode" to select videos. This is for nostalgia I guess, or something to do to "make things interesting" when you want to just do something crazy with a video that you would never really do.

YouTube Firefox Browser Add-ons to Tailor Your YouTube Experience

YouTube Firefox Browser Add ons to Tailor Your YouTube Experience

Here's a whole load of extensions for Firefox that can tailor your YouTube experience exactly how you want it. And what's more, this isn't nearly all of the things that you can find on the Firefox Addon Page. So let's dive in and see what you can do to put the "You" in YouTube.