YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

YouTube Pro Series Kicks Off with Four Videos: Working with Advertisers

YouTube Pro Series Kicks Off with Four Videos: Working with Advertisers

YouTube kicked off their Pro Series with four videos with established YouTubers talking about "Working with Advertisers." One of the strange things when you start becoming kind of a big deal is when advertisers approach you. What do you do to get the deal? And do you tailor your content for them?

YouTube Study Finds Interesting Stats on Relationship Between Videos and Gamers

YouTube Study Finds Interesting Stats on Relationship Between Videos and Gamers

Video gaming is huge on YouTube: videos with reviews, previews, announcements, walkthroughs, parodies, and more are just extremely popular, especially when you look at the stats for video gaming channels near the top and on the rise. Google's new Think Insights breaks it down.

And Now for Something Completely Different: Think Insights

And Now for Something Completely Different: Think Insights

What is one to do when all the analysis has been well...analyzed? Thank goodness for Google's Think Insights, which tells us the reasons why memes are important, or why we're watching certain ads on YouTube, or...even something completely different.

Optimizing Your Social Links and Avatar on Your YouTube Channel [Creator's Tip #97]

Optimizing Your Social Links and Avatar on Your YouTube Channel [Creators Tip #97]

If you're simply asking the viewers of your YouTube channel to come visit your Facebook page, or your Twitter, then your social media calls-to-action could use some improvement . Also, you might want to pay a little more attention to that avatar, buddy.

The Best LGBT Channels On YouTube

The Best LGBT Channels On YouTube

Yesterday was a hugely significant day for the LGBT community with the striking down of both Prop 8 and Section 3 of DOMA. We celebrate by guiding you through the best of the LGBT channels on YouTube right now.

What Is PewDiePie? It Will Be the Top Channel on YouTube in Months

What Is PewDiePie?  It Will Be the Top Channel on YouTube in Months

PewDiePie will be the #1 channel on YouTube in a few months. What is the secret of his success? It's pretty much coming out with lots of content that is innately popular on YouTube, way more than anybody in the current top 5 currently produces.

YouTube Pro Series Brings You Tips From Top Creators

YouTube Pro Series Brings You Tips From Top Creators

It's only been a month since YouTube launched its Creator Academy. Now they want to provide even more support and guidance for video content creators who want to make a successful living from the site with their brand new YouTube Pro series.

Three Key Reasons To Attend The Reel Video Marketing Summit

Three Key Reasons To Attend The Reel Video Marketing Summit

Who will you see at the Reel Video Marketing Summit, and why should you attend? Here's a good three reasons why, and like successful video itself, it all comes down to content. What kind of content will you be seeing at the Summit? Read on.

YouTube vs. Creators: The Battle of Ownership

YouTube vs. Creators: The Battle of Ownership

Who owns the relationship? That seems to be the broad question that has erupted during the latest string of back-and-forth accusations over YouTube’s partnership with creators. So is putting your content on YouTube a good or bad thing, anyway?

Fullscreen to Manage America's Funniest Home Videos YouTube Channel

Fullscreen to Manage Americas Funniest Home Videos YouTube Channel

Fullscreen is going to manage America's Funniest Home Videos' (AFV) channel, after inking a deal with AFV company FishBowl. The deal illustrates that you may have content that is perfectly tailored for YouTube, but you may still not know how to market it there.

YouTube's InVideo Programming Now on Mobile

YouTubes InVideo Programming Now on Mobile

YouTube's InVideo Programming is now on mobile. Introduced to the mothership back in October, the feature allows creators to bring up a thumbnail during a video that either connects to another video or displays the channel's branding.

How to Increase YouTube Watch Time by Linking to Playlists [Creator's Tip #96]

How to Increase YouTube Watch Time by Linking to Playlists [Creators Tip #96]

YouTube changed their algorithm not long ago to emphasize watch time, which simply means keeping viewers watching videos as long as possible. It means your videos start getting favored where YouTube pushes videos. Linking to playlists is one way this can get accomplished.

Advertisers to Become Part of YouTube Partner Program

Advertisers to Become Part of YouTube Partner Program

YouTube is announcing a partner program for advertisers. Set to take place in September, the pilot program will invite a few brands out to Los Angeles to learn how to create content specifically for YouTube. Pepsi, GE, Johnson & Johnson, and American Express will form the inaugural group.

GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video

GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video

The automotive industry is still woefully behind when it comes to video marketing. Which is strange, because purchase intent increases when consumers are exposed to a brand's video. A look into the automotive industry and video today.

How Do the Most-Subscribed YouTube Channels Achieve Success? [Study]

How Do the Most Subscribed YouTube Channels Achieve Success? [Study]

What do most successful YouTube creators do? In a new study conducted by Columbia College in Chicago, they found some interesting statistics that, on the average, what the most successful videos have in common.