YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

If Your Video Content Is Truly Compelling, Keep Calm and Go Long

If Your Video Content Is Truly Compelling, Keep Calm and Go Long

There's a myth that you can't have a successful video if it's over 15 minutes in length (and some would say the bar is much lower). But long-form videos have a place, and can be hugely successful. They're no different from short-form videos if they're entertaining and compelling.

Way Too Early to Judge Success of YouTube Paid Subscriptions

Way Too Early to Judge Success of YouTube Paid Subscriptions

Not really a big surprise, but some YouTube paid subscription channels are finding it tough getting subscribers. The obvious reason is that people don't want to pay the money, but there are numerous other factors in creating a successful channel that even free channels have to consider.

Could We See A Center-Aligned YouTube Soon (Again)?

Could We See A Center Aligned YouTube Soon (Again)?

A new YouTube layout has been spotted--no don't worry, it's not another complete overhaul, yet, but it does center the videos on the page. It also relocates some of your channel commands and such to a more out-of-the-way, but easy-to-use, place.

Has It Been A Year Already? Gangnam Style A Year Old, Psy's Channel at 3 Billion Views

Has It Been A Year Already?  Gangnam Style A Year Old, Psys Channel at 3 Billion Views

Psy's "Gangnam Style" is a year old today. And his channel just hit 3 billion views. And there's a lot of talk about how this video introduced the world to K-Pop, when it was a little-known musical genre before 2012.

YouTube Simplifies Creating New Channels: Multiple Google Accounts No Longer Required

YouTube Simplifies Creating New Channels: Multiple Google Accounts No Longer Required

You no longer need a new Google account for every single YouTube channel you create. Now, you can use one Google account to create a new YouTube channel with either a new Google+ page or an existing Google+ page.

Three Proven YouTube Best-Practices to Drive Views [Creator's Tip #99]

Three Proven YouTube Best Practices to Drive Views [Creators Tip #99]

We talk to Rob Sandie at vidIQ about three simple practices that can help drive views. While good content is a great place to start, this is how you can position it to thrive. And there's all sorts of statistics to back it up. Boom.

Does YouTube "Push" Certain Channels, Or Do They Help Those Who Can Help Themselves?

Does YouTube Push Certain Channels, Or Do They Help Those Who Can Help Themselves?

Does YouTube push channels they "favor" for some sort of arcane reason? Well, kind of. It's pretty clear that they push channels that help themselves, despite what the conspiracy theorists might want to say about it. You have to show some proficiency yourself before YouTube's discovery kicks in.

Top Ten Ads on YouTube for June 2013

Top Ten Ads on YouTube for June 2013

YouTube has released their top 10 ads for June. Included is Samsung's collaborations with Usher and Jay-Z, two ads featuring Despicable Me 2, Pepsi's levitation stunt, and fantastically, Dollar Shave Club's "One Wipe Charlies" ad.

How to Create YouTube Advertising that Makes the Cash Register Ring

How to Create YouTube Advertising that Makes the Cash Register Ring

What will Greg Jarboe be talking about at the Reel Summit taking place later this month? Well, how to create advertising that makes that cash register ring, using the teachings of David Ogilvy, who literally wrote the book on advertising.

How to Upload Lots of Videos Without Spamming Your Subscribers [Creator's Tip #98]

How to Upload Lots of Videos Without Spamming Your Subscribers [Creators Tip #98]

Sometimes you want to upload lots of videos to your channel, or you want to upload video responses. How do you make it so that certain videos don't go to your subscriber boxes? This simple tip will allow you to upload videos you want to make public, but bypass notifying your subscribers.

YouTube, VEVO to Continue Making Sweet Music Together

YouTube, VEVO to Continue Making Sweet Music Together

YouTube and VEVO have agreed to a deal to keep the music network playing their videos on the site. After months of speculation as to where VEVO would end up, both parties agreed to keep their lucrative relationship alive, which is totally the right thing to do.

Make Your Videos Contagious, Mental Floss Director Says

Make Your Videos Contagious, Mental Floss Director Says

Mark Olsen of Mental Floss wrote a guest post on Shutterstock that gives five good things to consider when running your YouTube channel. Consideration for the audience is a prevalent theme through all of these tips, whether it's consistent scheduling or making good use of their time.

Video Engagement: Vice CEO Shane Smith Talks to Think Insights

Video Engagement: Vice CEO Shane Smith Talks to Think Insights

Vice's CEO Shane Smith talked to Google's Think Insights about video engagement. Video engagement is all about creating content for a community of people looking for entertainment directed at their interests. And that goes hand-in-hand with attracting advertisers who covet that audience.

YouTube Views: Three Simple but Important Ranking Factors

YouTube Views: Three Simple but Important Ranking Factors

YouTube’s emphasis on watch time over number of views has changed the game for video marketers. Win it by telling a narrative with the three most important pieces of metadata you have: title, thumbnail, and description.

YouTube Pro Series Kicks Off with Four Videos: Working with Advertisers

YouTube Pro Series Kicks Off with Four Videos: Working with Advertisers

YouTube kicked off their Pro Series with four videos with established YouTubers talking about "Working with Advertisers." One of the strange things when you start becoming kind of a big deal is when advertisers approach you. What do you do to get the deal? And do you tailor your content for them?