YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

Optimizing Your Social Links and Avatar on Your YouTube Channel [Creator's Tip #97]

Optimizing Your Social Links and Avatar on Your YouTube Channel [Creators Tip #97]

If you're simply asking the viewers of your YouTube channel to come visit your Facebook page, or your Twitter, then your social media calls-to-action could use some improvement . Also, you might want to pay a little more attention to that avatar, buddy.

The Best LGBT Channels On YouTube

The Best LGBT Channels On YouTube

Yesterday was a hugely significant day for the LGBT community with the striking down of both Prop 8 and Section 3 of DOMA. We celebrate by guiding you through the best of the LGBT channels on YouTube right now.

What Is PewDiePie? It Will Be the Top Channel on YouTube in Months

What Is PewDiePie?  It Will Be the Top Channel on YouTube in Months

PewDiePie will be the #1 channel on YouTube in a few months. What is the secret of his success? It's pretty much coming out with lots of content that is innately popular on YouTube, way more than anybody in the current top 5 currently produces.

YouTube Pro Series Brings You Tips From Top Creators

YouTube Pro Series Brings You Tips From Top Creators

It's only been a month since YouTube launched its Creator Academy. Now they want to provide even more support and guidance for video content creators who want to make a successful living from the site with their brand new YouTube Pro series.

Three Key Reasons To Attend The Reel Video Marketing Summit

Three Key Reasons To Attend The Reel Video Marketing Summit

Who will you see at the Reel Video Marketing Summit, and why should you attend? Here's a good three reasons why, and like successful video itself, it all comes down to content. What kind of content will you be seeing at the Summit? Read on.

YouTube vs. Creators: The Battle of Ownership

YouTube vs. Creators: The Battle of Ownership

Who owns the relationship? That seems to be the broad question that has erupted during the latest string of back-and-forth accusations over YouTube’s partnership with creators. So is putting your content on YouTube a good or bad thing, anyway?

Fullscreen to Manage America's Funniest Home Videos YouTube Channel

Fullscreen to Manage Americas Funniest Home Videos YouTube Channel

Fullscreen is going to manage America's Funniest Home Videos' (AFV) channel, after inking a deal with AFV company FishBowl. The deal illustrates that you may have content that is perfectly tailored for YouTube, but you may still not know how to market it there.

YouTube's InVideo Programming Now on Mobile

YouTubes InVideo Programming Now on Mobile

YouTube's InVideo Programming is now on mobile. Introduced to the mothership back in October, the feature allows creators to bring up a thumbnail during a video that either connects to another video or displays the channel's branding.

How to Increase YouTube Watch Time by Linking to Playlists [Creator's Tip #96]

How to Increase YouTube Watch Time by Linking to Playlists [Creators Tip #96]

YouTube changed their algorithm not long ago to emphasize watch time, which simply means keeping viewers watching videos as long as possible. It means your videos start getting favored where YouTube pushes videos. Linking to playlists is one way this can get accomplished.

Advertisers to Become Part of YouTube Partner Program

Advertisers to Become Part of YouTube Partner Program

YouTube is announcing a partner program for advertisers. Set to take place in September, the pilot program will invite a few brands out to Los Angeles to learn how to create content specifically for YouTube. Pepsi, GE, Johnson & Johnson, and American Express will form the inaugural group.

GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video

GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video

The automotive industry is still woefully behind when it comes to video marketing. Which is strange, because purchase intent increases when consumers are exposed to a brand's video. A look into the automotive industry and video today.

How Do the Most-Subscribed YouTube Channels Achieve Success? [Study]

How Do the Most Subscribed YouTube Channels Achieve Success? [Study]

What do most successful YouTube creators do? In a new study conducted by Columbia College in Chicago, they found some interesting statistics that, on the average, what the most successful videos have in common.

7 Tips for Marketing to Women on YouTube [Creator's Tip #95]

7 Tips for Marketing to Women on YouTube [Creators Tip #95]

Marketing a YouTube channel to women can be hard...especially for us guys. But luckily, there's a network called Kin Community out there who knows all the tips to get women watching your show, if that's the demographic you're aiming for.

Reacting to The Hobbit: Peter Jackson Seizes Opportunity with 'Smaug' Reaction

Reacting to The Hobbit: Peter Jackson Seizes Opportunity with Smaug Reaction

It's a meta-age in many ways, and so, it's not surprising that when The Hobbit: Desolation of Smaug trailer came out, we had people shooting their reactions to it...and then Peter Jackson got his elves to react to the reaction.

Unruly Opens First Social Video Lab in America with Lab Coats, Safety Goggles and Beakers

Unruly Opens First Social Video Lab in America with Lab Coats, Safety Goggles and Beakers

Our friends at Unruly are opening up a Social Video Lab in New York City, much like the one they opened in London last year. Lucky guy Greg Jarboe got to take a look at it last week, and now he's going to share with us what he saw there.