YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

On YouTube, the 2013 Special Election in Massachusetts for US Senator Ain’t That ‘Special’

On YouTube, the 2013 Special Election in Massachusetts for US Senator Ain’t That ‘Special’

Candidates seeking election should use YouTube to the fullest. How should politicians use YouTube? Well, those running for office in 2014 might want to sit back and take in the information in this article. A good YouTube channel could be the difference.

Fenway Sports Management’s YouTube Channels: ‘162 Chances to Restore the Faith’

Fenway Sports Management’s YouTube Channels: ‘162 Chances to Restore the Faith’

There are quite a few important steps a YouTube sports channel should take when uploading content. For instance, did you know that sports are a global phenomenon and should be maximized for overseas viewing? And that there should never be an off-season? Part 2 of the series.

YouTube Will Soon Take Google+ Page Integration Out of Beta

YouTube Will Soon Take Google+ Page Integration Out of Beta

The Google+ page/YouTube channel integration has been in beta for about a month now, and YouTube is getting closer to opening it up to everyone. There will soon be an option for everyone to make the connection in the next few weeks.

YouTube Announces 2013 Next Vlogger Winners

YouTube Announces 2013 Next Vlogger Winners

YouTube has announced the winners of the Next Vlogger 2013 contest. 15 lucky winners will now receive $4,000 in production stuff, a Google+ Hangout workshop series with experts in the field, and the chance to collaborate with a whole bunch of other vloggers around the world.

Dove Real Beauty Sketches Most Viewed Online Ad of All Time

Dove Real Beauty Sketches Most Viewed Online Ad of All Time

Dove's Real Beauty Sketches is the most-viewed online ad of all time, according to Unruly. It's also the most shared of 2013 and the third most-shared of all time. Dove tapped into an emotional subject and really delivered the goods, and it's one of video's shining moments.

YouTube Announces Creator Academy to Help Guide Your Channel

YouTube Announces Creator Academy to Help Guide Your Channel

YouTube Creator Academy starts up on June 3-June 16 with a course called "Maximize Your Channel." The free online course is open for registration all the way through to June 16. The course is designed to maximize the features of YouTube's One Channel design.

YouTube: 100 Hours of Video Uploaded Every Minute

YouTube: 100 Hours of Video Uploaded Every Minute

YouTube is announcing 100 hours of video uploaded every minute. It tells us that YouTube continues to grow and that's great. But more content being uploaded to YouTube means it will require more effort to get noticed, and you need to be prepared to do the work.

Fenway Sports Management’s YouTube Channels: ‘What’s Broken Can Be Fixed’

Fenway Sports Management’s YouTube Channels: ‘What’s Broken Can Be Fixed’

How can certain networks that are successful on cable figure out this YouTube thing? One way is to realize what kind of audience is on YouTube and go after them, rather than appealing to the same audience that watches the cable network. YouTube is all about direct relationships with consumers.

YouTube Experimenting with Different Kind of Shoppable Ads

YouTube Experimenting with Different Kind of Shoppable Ads

YouTube is tinkering with a new kind of shoppable ad system on the Tresemmé channel. The best part for me: you can actually stay on the channel while you watch videos. The products are in a sidebar and you don't ever get whisked away to another site until you're ready to buy.

YouTube Live Stream Opens for Even More Creators

YouTube Live Stream Opens for Even More Creators

You got an account in good standing? 1,000 subscribers? You're set up with SMS verification? You too can start Live Streaming YouTube in a few weeks. Right now, many creators should be able to see an "Enable" button that gets them closer to live nirvana (the state of being, obviously not the band).

Why this Video Producer Doesn’t Really Like YouTube [OP-ED]

Why this Video Producer Doesn’t Really Like YouTube [OP ED]

If Youtube wanted to solicit any valuable information they would break down where the views are directed towards. As youtube continues to blossom, I feel less interested in what the company can provide to me as a hosting service for my explanatory videos.

How Is YouTube Promoting Comedy Week? Highlighting Stars, Being Funny

How Is YouTube Promoting Comedy Week? Highlighting Stars, Being Funny

YouTube's Comedy Week looks like it might be really funny. But they're not relying on merely spreading the word: they've got videos chock full of stars promoting the event. From The Lonely Island to Sarah Silverman to Epic Meal Time to even Arnold Schwarzenegger.

The Current Top 10 Most Subscribed Channels on YouTube

The Current Top 10 Most Subscribed Channels on YouTube

As of May 2013, here are the top subscribed channels on YouTube. After SMOSH has broken a number of records and will likely be the first channel to hit 10 million subscribers soon, a look at the other channels and what they do seemed to be in order.

7 YouTube Channels We Would Actually Pay For

7 YouTube Channels We Would Actually Pay For

YouTube have announced a pay by subscription option for the first time in their history but we'd like to take a moment to celebrate those channels that are still free but we'd gladly pay for if we had to. Let us know some of your favourites channels too.

You Can Observe a Lot by Watching Movie Trailers

You Can Observe a Lot by Watching Movie Trailers

What can we learn from movie trailers wen it comes to video marketing on YouTube? Considering that many movie trailers have created extraordinary buzz on YouTube over the years, learning how they market themselves can be an effective strategy for any video content creator.