YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

Can New CEO Susan Wojcicki Fix YouTube's Broken Business Model?

Can New CEO Susan Wojcicki Fix YouTubes Broken Business Model?

Susan Wojcicki has been confirmed as the new CEO of YouTube, but can this veteran of Google successfully turn the site's business model around in its efforts to attract more advertising revenue? Millions of creators will certainly be hoping so.

YouTube Begins Major Crack Down on Fake Views

YouTube Begins Major Crack Down on Fake Views

YouTube is honing its view chopping blade as it looks to further legitimize its viewing numbers in order to garner a larger portion of the ad dollar pile. Now that they're a Nielsen member they will be directly competing against traditional TV and that means they need to show that the views are legitimate

YouTube MCNs Discover Crowdfunding as a Revenue Source

YouTube MCNs Discover Crowdfunding as a Revenue Source

Many individual YouTubers have successfully raised six figures from their fans, and now crowdfunding is emerging as the model with the most potential to generate new, sustainable revenue streams for MCN's and their own content creators.

YouTube Channel Suspended or Affected by Google+ Issues? We Have a Fix! [TUTORIAL]

YouTube Channel Suspended or Affected by Google+ Issues? We Have a Fix! [TUTORIAL]

Google's mandatory integration of YouTube and Google+ Plus has caused no end of problems for many people, particularly those who have had their YouTube channel suspended or some features disabled because their Google+ Profile page was also suspended. It's a complicated issue but we have a fix for you.

YouTube Repents, Gives Users Comment Management Dashboard

YouTube Repents, Gives Users Comment Management Dashboard

YouTube has attracted an extraordinary amount of flak since they upgraded their comments system and they have stayed relatively quiet about the new feature in the face of such strong reaction. However, they hope their brand new comments management dashboard will actually help, rather than hinder, creators this time.

25 Top YouTube Business Power Players for 2013 - Thumbs Up!

25 Top YouTube Business Power Players for 2013   Thumbs Up!

Welcome to our 2013 list of the up and coming new media whizzes within the business of YouTube - a list of the most prolific business minds who will undoubtedly be shaping the face of digital, social media, and entertainment as we know it in the years to come.

94% of Marketers Use YouTube to Distribute Video, 87% Share to Facebook

94% of Marketers Use YouTube to Distribute Video, 87% Share to Facebook

According to the 2013 Online Video Marketing Survey and Business Video Trends Report, almost everyone uses YouTube to distribute marketing videos to the masses making it the leader by a long shot. The next, most-often-used platform is Vimeo. The question was posed as, "What video ...

Monty Python And The Holy YouTube Grail

Monty Python And The Holy YouTube Grail

Monty Python are undergoing something of a revival, with their first live show in 30 years selling out in just 44 seconds. But did you know that the launch of their YouTube channel not only increased DVD sales by 23,000% but has attracted 75 million views and counting.

VideoLC Brings Video A/B Testing to YouTube

VideoLC Brings Video A/B Testing to YouTube

A/B Testing is a simple yet powerful way to measure how your online content is performing but it's been difficult to implement this for YouTube. However, a new tool to market does just that which means that creators can confirm what is working best for them in terms of optimization.

Earned Media Rankings on YouTube Have Arrived with Octoly

Earned Media Rankings on YouTube Have Arrived with Octoly

Did you know that 99% of Apple related content viewed on YouTube is created by individuals outside of the company? Earned Media is a powerful and effective marketing strategy and at last there is a tool that can help brands identify their most engaged fan base.

Why YouTube’s CPM Has Only One Way To Go...Down

Why YouTube’s CPM Has Only One Way To Go...Down

With the ability to monetize content now open to everyone, YouTube's advertising model is becoming unsustainable which means there is only one way for CPM rates to go - and that's down. Creators need to be less Adsense reliant and look for other revenue opportunities.

What It Takes To Make A Living From YouTube's Partner Earnings

What It Takes To Make A Living From YouTubes Partner Earnings

Earning a full time living from YouTube is a reality for many creators but what exactly does it take to reach that goal? We look at some of the revenue streams available such as ad monetization, paid subscriptions, sponsorship deals or a content partnership with a Multi Channel Network.

3 Tips To Get The Most Out Of YouTube Collaboration Projects

3 Tips To Get The Most Out Of YouTube Collaboration Projects

Collaborating with other creators on YouTube can be hugely beneficial for all parties especially if the channels have an active subscriber base and something to say that is going to appeal to their respective audiences. We bring you 3 great tips for getting the most out of these projects.

Want To Make Money From YouTube? Work Hard And Be Amazing

Want To Make Money From YouTube? Work Hard And Be Amazing

YouTube advise that creating "unique, compelling, and entertaining or informative" content should be the video creator's top priority - but they don't actually offer specific advice on how to do this. So how do you know what YouTube are actually looking for?

Find Out Who Is Sending Traffic And Views To Your Videos [Creator's Tip #112]

Find Out Who Is Sending Traffic And Views To Your Videos [Creators Tip #112]

Outreach is a vital part of video marketing but how do you find out who is linking to your video or who has embedded that video on their site? How do you know who is sharing your content with their own followers on Twitter. We give you some tips and tricks in this week's Creators Tip.