YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

How to Build a Top-Notch YouTube Commerce Strategy that Drives Sales

How to Build a Top Notch YouTube Commerce Strategy that Drives Sales

A good video marketing strategy will help you gain visibility in your field, an amazing video marketing strategy has the ability to transform your brand and drive huge sales of your product or service. We take a look at real life examples.

Video Marketing: How Jeffrey Harmon Is Turning Poop Into Glittering Gold

Video Marketing: How Jeffrey Harmon Is Turning Poop Into Glittering Gold

Jeffrey Harmon is famous for creating a video marketing campaign that launched Orabrush into a global brand. Now, he's turned his attention to another unlikely product and it looks like his magic touch is already working as 'Girls Don't Poop' goes viral.

Live Streaming on YouTube.com Vs. Embedded Player: Which is Best? [Creator's Tip #108]

Live Streaming on YouTube.com Vs. Embedded Player: Which is Best? [Creators Tip #108]

In this week's Creator's Tip video, I talk through the options for hosting live streaming events with YouTube - on Youtube.com vs. on your own website using YouTube's embedded player. Which is better for your brand, your live stream event, and your viewers?

What Does the Fox Say? Forget the Lyrics; Watch the Dance!

What Does the Fox Say? Forget the Lyrics; Watch the Dance!

It's been a while since we've seen a video go super viral, Psy style, but 'The Fox' by Norwegian band/comedy duo Ylvis seems to be heading in that direction. It's had 8.8 million views in just a week with over 1.3 million social shares so far.

YouTube Pro Series Takes A Look at the Duties of a Showrunner

YouTube Pro Series Takes A Look at the Duties of a Showrunner

In the latest edition of the YouTube Pro Series, four big creators talk about all phases of showrunning: what you need to plan for, how to interact with your community, who you should look for when you hire a crew, and so on.

Three Tips for TrueView: Creating A Successful YouTube Ad Campaign [Creator's Tip #106]

Three Tips for TrueView: Creating A Successful YouTube Ad Campaign [Creators Tip #106]

While at the ReelSEO Video Marketing Summit, we got three TrueView advertising tips from Digital Media Marketing Consultant Julie Perry. Admittedly, one is kind of sneaky and awesome in its brilliance. And the two others? Well, they're good too.

The Online Video Battle of Content Vs. Community: Which Rules?

The Online Video Battle of Content Vs. Community: Which Rules?

Our panel, "Content vs. Community - Which Is King?" featured a host of great experts discussing whether it's the great content or a solid community that creates success in online video. It shouldn't surprise you that these two things are not mutually exclusive.

How Will Tomorrow's YouTube MegaStars Rule YouTube?

How Will Tomorrows YouTube MegaStars Rule YouTube?

What will tomorrow's YouTube top creators be implementing into their channels in order to build audiences and eventually become like a Philip DeFranco or ShayCarl? They'll be doing some combination or all of the following examples.

How PewDiePie Made It to the Top of YouTube's Subscriber Throne [Video]

How PewDiePie Made It to the Top of YouTubes Subscriber Throne [Video]

Yeah, you might be over the age of 25 (or even 18) and wonder how PewDiePie did it. But there wasn't any magic to it. He makes videos every day that young people watch, 15-20 minutes a day. And believe me, YouTube's algorithm noticed. The Game Theorists' video illustrates this perfectly.

YouTube Experimenting with 'No Ads' Cookie...For Fun?

YouTube Experimenting with No Ads Cookie...For Fun?

YouTube is experimenting with a cookie that removes ads from the site. Who knows their real intentions here, but they're likely testing the user experience in some way. Eagle-eyed cookie monsters are implementing the code into their browsers while it lasts.

Are You Ready for Some Football (and/or Soccer) Videos?

Are You Ready for Some Football (and/or Soccer) Videos?

A look at football, the English way, and football the American way....and how videos kicking off their new seasons are trying to appeal to audiences. The two videos in question: An American Coach in London with Jason Sudeikis and Football on Your Phone with the Mannings.

This Is What YouTube Is Really Like [Video]

This Is What YouTube Is Really Like [Video]

A new video "welcomes us to YouTube." While we've heard all the complaints about the platform before, it's always fun to see another satirical look at the world of YouTube, in which many people have formed a love/hate relationship.

The Remodeling of YouTube Deals: Jason Calacanis at VidCon: Points and Counterpoints

The Remodeling of YouTube Deals: Jason Calacanis at VidCon: Points and Counterpoints

Jason Calacanis gave a keynote that touched on many of the points of his controversial, "I Ain't Gonna Work on YouTube's Farm No More" post. It comes off more level-headed than the post does, and he looks like he's searching for answers, but of course there is plenty of disagreement with his suggestions.

How the Top 100 Brands Use YouTube for Marketing

How the Top 100 Brands Use YouTube for Marketing

Pixability just did a report on the top 100 brands and how they use YouTube. These brands have a "YouTube Creator Playbook" mentality when it comes to publishing content, using the proper SEO, implementing strong social media practices, and more.

Dove and Samsung Rule YouTube's Top Ads for July 2013

Dove and Samsung Rule YouTubes Top Ads for July 2013

This is the list of top-viewed YouTube ads for July. As should be no surprise, many of these ads have a ton of paid views. That doesn't mean these ads are bad, but some are not so extraordinary to get so many views. Anyway, here's what topped the charts on YouTube in July.