YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

How Many Views Per Hour is Your Video Getting on YouTube?

How Many Views Per Hour is Your Video Getting on YouTube?

As a brand, creator, or video marketer, there is nothing more exciting - or nerve-racking - than tracking how your video content is performing in the hours, and days after its upload. We know that 42% of social shares occur within the first 72 hours, and that those shares can be tracked across Facebook, and Twitter. But how is that video faring on YouTube in terms of views per hour?

YouTube Embeds, Skippable Ads, and Video Topics [TubeTalk #26]

YouTube Embeds, Skippable Ads, and Video Topics [TubeTalk #26]

How do you customize the YouTube embed player? What do skippable ads mean for YouTube marketers, creators and users? How to develop an advice series for your channel? We answer these questions and more this week on ReelSEO's TubeTalk podcast.

Hump Day vs. State Farm Jake in the Battle of YouTube Memes

Hump Day vs. State Farm Jake in the Battle of YouTube Memes

The challenge for the car insurance business is that talking about their products is kind of boring. So insurers have taken to TV, and to YouTube, with humorous ads that will make their name memorable with viewers. On YouTube, these videos have the added benefit of being shared, re-uploaded, or even re-enacted by people who enjoy them, but who is winning the battle of the memes?

Gamers Turn to YouTube For a Virtual Taste of E3 2014

Gamers Turn to YouTube For a Virtual Taste of E3 2014

Can't attend E3 2014? Join the hundreds of thousands of other gamers who are virtually attending the industry-only event via YouTube Live streaming, and real-time information updates. Brands like Sony are also using YouTube to reach fans throughout the event.

Why Google Is Right To Be Worried Over Yahoo's Plan to Rival YouTube

Why Google Is Right To Be Worried Over Yahoos Plan to Rival YouTube

YouTube needs to spend less time comparing itself to cable networks and more time comparing itself to other video content properties, if it is to ride the threat that Yahoo could present to Google's video service later this summer. We take a look at why the Yahoo plans could shake up YouTube and why it needs to stay focused.

Maybelline vs. MAC - What Will YouTube Beauty Vloggers Be Wearing on Date Night?

Maybelline vs. MAC   What Will YouTube Beauty Vloggers Be Wearing on Date Night?

You may have heard of top beauty vloggers like Michelle Phan, but there are tens of thousands of other women on YouTube who are also making videos about similar topics. These videos can range anywhere from a few views to millions of views. Octoly took at look at the data on earned media for beauty brands.

Stop YouTube Auto-play, Optimal Video Length, Parasocial YouTube Relationships [TubeTalk #25]

Stop YouTube Auto play, Optimal Video Length, Parasocial YouTube Relationships [TubeTalk #25]

In this week's TubeTalk podcast, we discuss the psychological influence YouTubers have on their fans. Also, we tell you how to prevent auto-play when browsing multiple YouTube videos, and highlight the very best length for tutorial videos on YouTube.

11 Ways To Double Your YouTube Subscribers (Without Buying Them)

11 Ways To Double Your YouTube Subscribers (Without Buying Them)

If you are a brand or a creator using video as a marketing tool then, as with any other medium, you need to build a loyal fan base. Anyone can watch your video, but not everyone will have the inclination to subscribe so they can engage further with your brand. Here are 11 sure-fire ways that you can generate more lovers of your channel.

How Much Responsibility Do YouTube Creators Have to Their Fans?

How Much Responsibility Do YouTube Creators Have to Their Fans?

Does the phrase 'Parasocial relationships' mean anything to you? It's a fancy term for the kind of one-sided connection built up between celebrities, and their fans, and it's a condition that absolutely flourishes on sites like YouTube. Rock star creators are in the front line when it comes to attracting this type of attention, and they probably have a much bigger impact on people's lives than they realize.

YouTube is Changing: What That Means for Brands TODAY

YouTube is Changing: What That Means for Brands TODAY

We are always on the lookout for new trends that are flying just below the radar or are hidden in plain sight, and we think we've just spotted some that should change the way brands launch their YouTube video campaigns. We provide you with new insights and help you successfully navigate the evolving world of online video.

Are You Guilty of Making These 13 YouTube Mistakes?

Are You Guilty of Making These 13 YouTube Mistakes?

YouTube is the second largest search engine in the world, and the largest video site by a country mile. That means there is plenty of competition in every vertical, and endless ways that your video can fall through the gaps when it comes to views and engagement. However, you may be looking for extra ways for your video marketing campaigns to fail even further?

How To Verify Your YouTube Account [Creators Tip #143]

How To Verify Your YouTube Account [Creators Tip #143]

On this week's Creator's Tip we discuss the two different ways you can verify your account with YouTube. The first is the verification of your account, and we will talk about the benefits of that. The second is the verification of your YouTube name, which gives you that little checkmark of authenticity next to your channel, but that's not so easy to attain.

New YouTube Features for Creators: More Monetization Opportunities!

New YouTube Features for Creators: More Monetization Opportunities!

There looks like there's going to be a goodie-bag of new features coming very soon from YouTube, specifically for video creators. These include increased opportunities to monetize content on-site with direct-to-creator fan funding, plus a mobile app for creators, and a crowd-sourced closed caption feature.

YouTube Titles, Managing TrueView Accounts, Call-To-Action Overlays [TubeTalk #24]

YouTube Titles, Managing TrueView Accounts, Call To Action Overlays [TubeTalk #24]

In this week's TubeTalk podcast, we discuss how to craft the best title for your YouTube video - one of the very best ways to attract views and clicks, how to manage multiple TrueView accounts via the Adwords MCC, and how and why you should create Call-To-Action (CTA) overlay ads on YouTube.

7 Very Cool IFTTT Recipes, Tasks & Tricks for YouTube

7 Very Cool IFTTT Recipes, Tasks & Tricks for YouTube

If you haven't got enough minutes in your working day to complete all the tasks you need to, then an automated system, or tool, can prove to be one of your most invaluable assets. In this post, we're going to take a look at IFTTT, and how video marketers, bloggers, creators or anyone who wants to save a few minutes a day, can utilize the cloud-based software for their YouTube activity.