YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

Cosmetics Brands are Missing the YouTube Boat on Halloween

Cosmetics Brands are Missing the YouTube Boat on Halloween

The most successful YouTube beauty vloggers create engaging content around events like Halloween, and many have already published make-up tutorial videos in the lead up to the annual spookfest. But brands are still failing to take full advantage of YouTube when it comes to tent-pole events like these.

How To Track Visitors from YouTube to Your Website [Creators Tip #164]

How To Track Visitors from YouTube to Your Website [Creators Tip #164]

Did you know that you can set up custom URL parameters to track visitors from your YouTube associated website annotation links? We show you how in this week's Creator's Tip.

YouTubers in Breach of FTC if They Fail to Disclose Sponsorships

YouTubers in Breach of FTC if They Fail to Disclose Sponsorships

Are you a YouTube creator that receives payment or payment in kind for your sponsored videos? Do you declare that interest within the video itself? If you are not crystal clear about paid endorsements, the FTC confirm you are in breach of its guidelines, and it will investigate if it receives enough complaints.

Brands on YouTube: Cracking the Influencer Creator Market

Brands on YouTube: Cracking the Influencer Creator Market

YouTube is vitally important for brand marketing, and visibility, and a YouTube celebrity endorsement can buy credibility and loyalty from a lucrative and engaged audience. But with new opportunities for 'fan funding' on YouTube, will those Influencers remain happy to work with brands if it means a compromise in creativity?

Best Ways to Optimize Your YouTube Video Ads Campaign [#TubeTalk #45]

Best Ways to Optimize Your YouTube Video Ads Campaign [#TubeTalk #45]

On this week's TubeTalk podcast, we bring you 3 invaluable tips for your YouTube video ads campaign, including how to set up a "Similar to Watched a Video" remarketing list, and the best use of TrueView In-Display ads.

How-to Get An Email When You Are Mentioned on YouTube [Tutorial]

How to Get An Email When You Are Mentioned on YouTube [Tutorial]

Ever wanted a quick and easy way to get notified when someone mentions you, your brand, or your industry in a newly uploaded YouTube video? Set up an email alert via an RSS feed and you'll never miss out on those mentions again.

ATTN YouTube: Where Are Your Sponsored Video Guidelines?

ATTN YouTube: Where Are Your Sponsored Video Guidelines?

Internet video content is largely unregulated, which lends itself very well to paid advertisements appearing under the guise of genuine reviews and recommendations. Last week Twitch announced a new policy related to transparency in sponsored content and promotion. It took Twitch 3 years to realize how important a policy like this is for online video platforms, but where does YouTube, the market leader, stand?

YouTube Shopping is the New Window Shopping, Especially at Night

YouTube Shopping is the New Window Shopping, Especially at Night

According to a new study, a third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m. Consumers are using YouTube to research products, and as we are on the brink of the holiday season, video marketers should already have their strategy in place.

YouTube Stars Generate Impressive CPM Growth, But Let's Not Get Too Excited

YouTube Stars Generate Impressive CPM Growth, But Lets Not Get Too Excited

Hank Green of the Vlogbrothers has released details of the growth of CPM rates that their network of YouTube channels are attracting. The figures are very impressive but does this give false hope to other creators who are struggling to generate revenue against their video content?

The Unboxing of Beauty on YouTube: New Brand-in-a-box Marketing

The Unboxing of Beauty on YouTube: New Brand in a box Marketing

Unboxing videos are wildly popular on YouTube, and the unboxing of beauty products is one of the most watched verticals on the site. For many beauty brands, the unboxing phenomenon has become an essential tool in the marketing of their products, and this earned media is the main driver of overall views for most brands.

3 Ways to Get the Most Out of YouTube Analytics [#TubeTalk #44]

3 Ways to Get the Most Out of YouTube Analytics [#TubeTalk #44]

How can creators get the most out of the new YouTube Realtime Analytics data? Which key metrics should you track to measure your engagement on YouTube? We answer these and other questions of this weeks ReelSEO TubeTalk podcast, the best podcast for YouTube marketing tips and advice.

What Are The Most Effective Formats for YouTube Advertising? [Creators Tip #162]

What Are The Most Effective Formats for YouTube Advertising? [Creators Tip #162]

YouTube has two different types of video advertising format: in-stream, and in-display, but what type of video content should you create for both? On this week's Creator's Tip, we discuss the most effective types of video for each YouTube ad group.

3 Best Practices for Branding Your YouTube Channel [#TubeTalk #43]

3 Best Practices for Branding Your YouTube Channel [#TubeTalk #43]

On this week's TubeTalk, the podcast for YouTube marketing tips, we give you three best practices for branding your YouTube channel including how to use the branding watermark with InVideo programming, the best way to brand your Channel icon, and how to set up Channel Art.

Watch Time: A Guide to YouTube's Most Important Ranking Factor

Watch Time: A Guide to YouTubes Most Important Ranking Factor

YouTube switched it's algorithm in late 2012 to focus on a new ranking factor called, "Watch Time." In this post, I take you through the history of YouTube's algorithm and ranking factors, discuss the reasoning behind why they've changed to "Watch Time," dive deep into the definition of watch-time, and highlight several best practices designed to influence and optimize for YouTube's most important ranking factor.

Crowdfunding and Fan Funding Options for YouTube Creators [#TubeTalk #42]

Crowdfunding and Fan Funding Options for YouTube Creators [#TubeTalk #42]

How do you use Patreon, Tubestart, and YouTube Fan Funding (aka the "Tip Jar") to get your fans to support your YouTube channel? Find out on this week's ReelSEO's TubeTalk, the best podcast for YouTube marketing tips and advice.