YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

Translate Your Closed Captions & Reach a Wider Global Audience

Translate Your Closed Captions & Reach a Wider Global Audience

80% of YouTube views come from outside the U.S., and nearly 70% of views come from non-English speaking countries. If you want to reach an international audience, then translating your closed captions into other languages gives your brand a huge opportunity to expand your potential share of the global market.

How Activision is Crushing it with YouTube Influencers & Fans

How Activision is Crushing it with YouTube Influencers & Fans

Activision's 'Call of Duty' YouTube channel has more than 2.3 million YouTube subscribers, and has generated over 500 Million views. 'Call of Duty' has also earned its parent company a 9.4% share of voice on YouTube with owned media. But 'Call of Duty' influencer videos (earned media) have been viewed 9.7 billion times, almost 20x the number of views for the brand's owned videos.

3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]

3 Essential Ways To Optimize YouTube Playlists [#TubeTalk #46]

We're all about YouTube Playlists on this week's ReelSEO TubeTalk podcast. We discuss creation, curation, and why Playlists are an essential way to drive Watch Time, which is YouTube's number one ranking factor.

Cosmetics Brands are Missing the YouTube Boat on Halloween

Cosmetics Brands are Missing the YouTube Boat on Halloween

The most successful YouTube beauty vloggers create engaging content around events like Halloween, and many have already published make-up tutorial videos in the lead up to the annual spookfest. But brands are still failing to take full advantage of YouTube when it comes to tent-pole events like these.

How To Track Visitors from YouTube to Your Website [Creators Tip #164]

How To Track Visitors from YouTube to Your Website [Creators Tip #164]

Did you know that you can set up custom URL parameters to track visitors from your YouTube associated website annotation links? We show you how in this week's Creator's Tip.

YouTubers in Breach of FTC if They Fail to Disclose Sponsorships

YouTubers in Breach of FTC if They Fail to Disclose Sponsorships

Are you a YouTube creator that receives payment or payment in kind for your sponsored videos? Do you declare that interest within the video itself? If you are not crystal clear about paid endorsements, the FTC confirm you are in breach of its guidelines, and it will investigate if it receives enough complaints.

Brands on YouTube: Cracking the Influencer Creator Market

Brands on YouTube: Cracking the Influencer Creator Market

YouTube is vitally important for brand marketing, and visibility, and a YouTube celebrity endorsement can buy credibility and loyalty from a lucrative and engaged audience. But with new opportunities for 'fan funding' on YouTube, will those Influencers remain happy to work with brands if it means a compromise in creativity?

Best Ways to Optimize Your YouTube Video Ads Campaign [#TubeTalk #45]

Best Ways to Optimize Your YouTube Video Ads Campaign [#TubeTalk #45]

On this week's TubeTalk podcast, we bring you 3 invaluable tips for your YouTube video ads campaign, including how to set up a "Similar to Watched a Video" remarketing list, and the best use of TrueView In-Display ads.

How-to Get An Email When You Are Mentioned on YouTube [Tutorial]

How to Get An Email When You Are Mentioned on YouTube [Tutorial]

Ever wanted a quick and easy way to get notified when someone mentions you, your brand, or your industry in a newly uploaded YouTube video? Set up an email alert via an RSS feed and you'll never miss out on those mentions again.

ATTN YouTube: Where Are Your Sponsored Video Guidelines?

ATTN YouTube: Where Are Your Sponsored Video Guidelines?

Internet video content is largely unregulated, which lends itself very well to paid advertisements appearing under the guise of genuine reviews and recommendations. Last week Twitch announced a new policy related to transparency in sponsored content and promotion. It took Twitch 3 years to realize how important a policy like this is for online video platforms, but where does YouTube, the market leader, stand?

YouTube Shopping is the New Window Shopping, Especially at Night

YouTube Shopping is the New Window Shopping, Especially at Night

According to a new study, a third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m. Consumers are using YouTube to research products, and as we are on the brink of the holiday season, video marketers should already have their strategy in place.

YouTube Stars Generate Impressive CPM Growth, But Let's Not Get Too Excited

YouTube Stars Generate Impressive CPM Growth, But Lets Not Get Too Excited

Hank Green of the Vlogbrothers has released details of the growth of CPM rates that their network of YouTube channels are attracting. The figures are very impressive but does this give false hope to other creators who are struggling to generate revenue against their video content?

The Unboxing of Beauty on YouTube: New Brand-in-a-box Marketing

The Unboxing of Beauty on YouTube: New Brand in a box Marketing

Unboxing videos are wildly popular on YouTube, and the unboxing of beauty products is one of the most watched verticals on the site. For many beauty brands, the unboxing phenomenon has become an essential tool in the marketing of their products, and this earned media is the main driver of overall views for most brands.

3 Ways to Get the Most Out of YouTube Analytics [#TubeTalk #44]

3 Ways to Get the Most Out of YouTube Analytics [#TubeTalk #44]

How can creators get the most out of the new YouTube Realtime Analytics data? Which key metrics should you track to measure your engagement on YouTube? We answer these and other questions of this weeks ReelSEO TubeTalk podcast, the best podcast for YouTube marketing tips and advice.

What Are The Most Effective Formats for YouTube Advertising? [Creators Tip #162]

What Are The Most Effective Formats for YouTube Advertising? [Creators Tip #162]

YouTube has two different types of video advertising format: in-stream, and in-display, but what type of video content should you create for both? On this week's Creator's Tip, we discuss the most effective types of video for each YouTube ad group.