YouTube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

The Ultimate YouTube Video Description: A Reel How-To Guide

The Ultimate YouTube Video Description: A Reel How To Guide

A killer video description will help with video SEO and will give the viewer an outline of the content - leading to a longer watch time, and, hopefully, more engagement. But so many brands, and creators, fail to take full advantage of this feature, and therefore miss out on a huge opportunity to engage with their viewers, or optimize their YouTube watch page.

Merry Christmas! Here's 500 Million Views of Kinder Surprise Egg Unwrapping Videos

Merry Christmas! Heres 500 Million Views of Kinder Surprise Egg Unwrapping Videos

We've all heard about unboxing videos on YouTube, but what about unwrapping videos? Yes, they are a thing, and there are 500 Million views for the unwrapping of Kinder Surprise Eggs alone. But they are all for fan-generated, not branded, content.

How-to Get the Most YouTube Video Views Via Facebook [#TubeTalk #54]

How to Get the Most YouTube Video Views Via Facebook [#TubeTalk #54]

How do you get the most views for the YouTube videos you upload to Facebook? What is YouTube's own secret to success for promoting its video uploads on Facebook? We discuss the best strategy on this week's TubeTalk podcast.

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

Basic keyword research is a vital part of optimizing your video content, and something that you should do well before you even publish a video to YouTube, or another video site. We show you 5 Keyword, Trend Research, and SEO tools and techniques that will come in very handy for video SEO.

15% of ALL YouTube Videos Relate to Gaming: Minecraft & PewDiePie FTW

15% of ALL YouTube Videos Relate to Gaming: Minecraft & PewDiePie FTW

Did you know that 15% of all YouTube content revolves around video games? Minecraft takes the top spot for most views, with PewDiePie the most subscribed to YouTube gaming channel. Video gaming content also generates nearly twice as much engagement as other topics.

What Does Owned, Paid and Earned Media Mean on YouTube? [#TubeTalk #53]

What Does Owned, Paid and Earned Media Mean on YouTube? [#TubeTalk #53]

What does Earned, Owned, and Paid Media mean for brands and marketers when it comes to video content on YouTube? We break down the strategies on this week's TubeTalk, the best YouTube marketing podcast around.

How Brands Can Get the Best Return on YouTube Collaborations [Creators Tip #172]

How Brands Can Get the Best Return on YouTube Collaborations [Creators Tip #172]

Many brands are turning to influential YouTube creators to collaborate on marketing and advertising video content. We share some advice, and 4 great tips, on how brands can best work with these creators on brand endorsement deals.

Why Every Brand Needs to Create Haul Videos For The Holidays

Why Every Brand Needs to Create Haul Videos For The Holidays

Haul videos are astonishingly popular on YouTube. It's a trend that brands need to leverage all year round, but especially in the holiday season. Haul Videos are so influential they are one of the major drivers of earned media to brand channels.

YouTube & Automotive Brands: BMW Laps the Competition with 4.8 Billion Views [Infographic]

YouTube & Automotive Brands: BMW Laps the Competition with 4.8 Billion Views [Infographic]

BMW is the most popular make of automobile on YouTube, with 4.8 billion all-time global views. But 90% of those viewers watched fan created content rather than videos created by BMW for its own YouTube channels. Check out this infographic and study of the automotive industry on YouTube!

How-to Set Up YouTube's Fan Funding Tip Jar Feature

How to Set Up YouTubes Fan Funding Tip Jar Feature

Do you want your fans and subscribers to be able to financially contribute to your YouTube channel to allow you to create even more video content? If your account is in good standing, and you live in one of the four countries that allows you to enable Fan Funding, here is our guide to setting up this Tip Jar feature.

How-to Use YouTube's InVideo Programming to Promote Your Channel [#TubeTalk #52]

How to Use YouTubes InVideo Programming to Promote Your Channel [#TubeTalk #52]

InVideo Programming allows you to add some interactivity to your YouTube videos, like a branded watermark, image, or feature video or playlist. On this week's TubeTalk podcast, we discuss the ways in which InVideo Programming can help promote your YouTube channel.

Could 2015 Be The Year YouTube REALLY Takes Off?

Could 2015 Be The Year YouTube REALLY Takes Off?

YouTube has witnessed unprecedented growth since Google acquired it in 2006. But could 2015 be the biggest year yet in the site's history? We take a look at some of the possible changes ahead for YouTube, and what that could mean for the industry.

Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research

Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research

New research by Google confirms that views of unboxing videos increased by 57% in 2014, generating an incredible 1 Billion views since January alone. 1 in 5 of us has watched an unboxing video, and 62% of consumers have stated that they have used them as part of their research into a product.

What 300 Hours of Video Uploaded to YouTube Every Minute Means for Advertisers

What 300 Hours of Video Uploaded to YouTube Every Minute Means for Advertisers

300+ hours of video are being uploaded to YouTube every minute. That's 18,000 hours of video uploaded every hour, or, 18,000 days of video uploaded every day. So what does that amount of content mean for advertisers who are bidding against it, and for creators who want to benefit from monetization?

How-to Identify YouTube Influencers to Endorse Your Brand

How to Identify YouTube Influencers to Endorse Your Brand

YouTube Influencers are a powerful marketing asset for many brands. These independent creators attract huge amounts of views, engagement, and loyalty from their fans, often way ahead of what many brands can hope to achieve. So, how can brands identify Influencers who can help endorse their products?