Online Video: Video Platforms
News about online video companies, startups, and internet video platforms. Ongoing industry coverage of the video search engines and video sharing websites.
News about online video companies, startups, and internet video platforms. Ongoing industry coverage of the video search engines and video sharing websites.
Joost was what the creators of Skype went on to after it was sold. They’ve recently announced a new focus for the company, mainly they want to be a white box video platform and they’re working toward that goal now.
The new Joost will seek to allow media companies to create a branded video sharing presence for themselves. It seems that Joost wasn’t doing so well as a consumer-facing product, competing directly with YouTube, and so they’ve moved their aim at bigger potential clients. Meanwhile Hulu has taken the lead for high quality broadcast TV video online.
The Participatory Culture Foundation has been hard at work building up several services that make great use of online video. As such we at ReelSEO thought it was time that we took a look at them to see how they’re doing. The PCF is a non-profit organization that wants to build a new open mass medium platform that’s simple and easy to use.
Two projects – Miro and Make Internet TV are already up and running so I’ve decided to take a look into each and let you know what they’re all about and how they’re going along.

I review some of the most popular (and upcoming) Web-based Project management and collaboration services are providing for video content – and which features are best suited for business projects where online video is crucial to a campaign’s success. Listen to our podcast episode by clicking the “play” icon.
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Brightcove, has decided to test the waters of mobile video and determined that it’s warm enough to dive into. So they recently announced, via their blog, that Qik has signed on as a partner service.
As 2009 unfolds, three things about online video become clear:
1.) With over 17 Billion monthly videos watched in the US alone (according to comScore) and steady month-over-month growth, video is here to stay.
2.) Video exhibits classic long-tail distribution — while YouTube remains the dominant player, video is rapidly moving from destination-sites to the rest of the web, and from Media and Entertainment into the enterprise, with millions of sites streaming video as the new mode of communication.
3.) The conversation is shifting from the technological aspects to the value aspects: not how to build a player or convert between formats but, rather, how to foster audience engagement, drive business values, increase collaboration, and monetize these billions of streams.
Who doesn’t have dreams of creating their own video show and pushing it out to the masses, getting it picked up by a major media outlet and having it turn into their 15 minutes of fame? Heck, even I do!
Mike Hudack, The CEO of Blip.tv, was interviewed yesterday by Jolie O’Dell (nice) on ReadWriteWeb about how online video and television are evolving together. Revenue models, show length and format, distribution, and consumption are all called into question as the web targets increasingly narrow and engaged niche audiences.
YouTube has finally released their YouTube XL app. For those unfamiliar with XL, it’s an optimized version of the site aimed at television viewing. I don’t really know how that’s all that different from their original version of the site, just a bit simplified with a new, big and bulky “skin”, hence the “XL,” that is optimized for lower resolution TV sets.
Mogulus, which always sounded to me like a beast from the Jabberwocky along with the jub-jub bird and the Bandersnatch, is no longer. Well it is, however it has been slain through and through and risen up from its own ashes, a la the Phoenix, to become LiveStream. A far more descriptive name if you ask me.
Last week, Ooyala, an online video platform that we’ve covered many times in the past, released a completely overhauled, “Slim” new version of their video player. The new player has been aptly named, “Swift” because it is designed to offer improved playback with a faster loading, reduced size player. This, in addition to several other advanced features, is a major update for Ooyala customers.