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Online videos about video. Learn about the happenings within the online video industry and internet marketing industries. Watch interviews with video service providers and industry experts, and unique video insights and tutorials to keep you up-to-date with your web video efforts.

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The Video Metrics That Matter. Hint: It's Not Views [Video]

watch The Video Metrics That Matter. Hint: It's Not Views [Video]The Video Metrics That Matter. Hint: Its Not Views [Video]

The final panel of the ReelSEO Video Marketing Summit was "Video Metrics that Matter and Tools I Wish I’d Created." There are some really cool tools out there for brands to really interact with their community. That is, if they decide to do YouTube the right way.

Three Tips for TrueView: Creating A Successful YouTube Ad Campaign [Creator's Tip #106]

watch Three Tips for TrueView: Creating A Successful YouTube Ad Campaign [Creator's Tip #106]Three Tips for TrueView: Creating A Successful YouTube Ad Campaign [Creators Tip #106]

While at the ReelSEO Video Marketing Summit, we got three TrueView advertising tips from Digital Media Marketing Consultant Julie Perry. Admittedly, one is kind of sneaky and awesome in its brilliance. And the two others? Well, they're good too.

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

watch Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Our next-to-last panel at the ReelSEO Video Marketing Summit was "Best Practices to Optimize the Video Advertising Opportunity," and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.

The Online Video Battle of Content Vs. Community: Which Rules?

watch The Online Video Battle of Content Vs. Community: Which Rules?The Online Video Battle of Content Vs. Community: Which Rules?

Our panel, "Content vs. Community - Which Is King?" featured a host of great experts discussing whether it's the great content or a solid community that creates success in online video. It shouldn't surprise you that these two things are not mutually exclusive.

Going Beyond Awareness to Advocacy: Marketing Video Across the Customer Lifecycle

watch Going Beyond Awareness to Advocacy: Marketing Video Across the Customer LifecycleGoing Beyond Awareness to Advocacy: Marketing Video Across the Customer Lifecycle

There are 8 phases of the customer life cycle, and video can play a part in all of those...from the time that you make people aware that you exist to the point where they become your most vocal cheerleaders, video can and should be a part of each step.

Making Your Videos Famous – The Science of Sharing & Video Diffusion [Case Study]

watch Making Your Videos Famous – The Science of Sharing & Video Diffusion [Case Study]Making Your Videos Famous – The Science of Sharing & Video Diffusion [Case Study]

For the 2013 Video Marketing Summit panel entitled, "Making Your Videos Famous – The Science of Sharing & Video Diffusion" for the ReelSEO Video Marketing Summit, we got a look into the science of sharing from Unruly, with a case study provided by OgilvyOne for IBM's "Touch" ad.

Video Marketing Fits Snugly with Famous Footwear and Poptent [Case Study]

watch Video Marketing Fits Snugly with Famous Footwear and Poptent [Case Study]Video Marketing Fits Snugly with Famous Footwear and Poptent [Case Study]

Here is part 3 of the Reel Case Studies – The Anatomy of Successful Video Marketing panel from the ReelSEO Video Marketing Summit. It stars Chris Vasquez from Poptent, who gave us the success story of Famous Footwear.

Cooking Up Awesome Video Strategies with uStudio [Case Study]

watch Cooking Up Awesome Video Strategies with uStudio [Case Study]Cooking Up Awesome Video Strategies with uStudio [Case Study]

Part 2 of our panel at the ReelSEO Video Marketing Summit was "Reel Case Studies – The Anatomy of Successful Video Marketing." Jen Grogono of uStudio gives us the case of Hilah Cooking, and the five "P's" of video marketing that they followed to success.

Quick Video Tips from Experts at the ReelSEO Video Marketing Summit [Creator's Tip #105]

watch Quick Video Tips from Experts at the ReelSEO Video Marketing Summit [Creator's Tip #105]Quick Video Tips from Experts at the ReelSEO Video Marketing Summit [Creators Tip #105]

At the ReelSEO Video Marketing Summit, we asked some of the experts, who just-so-happened to be walking around, what kind of tips they would give to creators when they're launching their videos. Suzie Reider, Jim Louderback, and many more offer their thoughts.

EyeMotion Finds the Video Win-Win Scenario with Limelight [Case Study]

watch EyeMotion Finds the Video Win-Win Scenario with Limelight [Case Study]EyeMotion Finds the Video Win Win Scenario with Limelight [Case Study]

In the panel Reel Case Studies--The Anatomy of Successful Video Marketing at the ReelSEO Video Marketing Summit, we were presented three great case studies where video drove up revenues and became a win-win for all involved. The first study is EyeMotion, presented by Limelight.