Reel Videos: Tutorials, Tips & Interviews

ReelSEO’s videos all about the world of online video: Watch interviews with video service providers and industry experts featuring unique video insights and tutorials to keep you up-to-date with your web video efforts.

rs14-JW-video-technology-innovations

JW Player on The Latest in Video Technology Innovations

Jeroen (JW) Wijering, founder of JW Player, is one of the world's foremost experts in online video technology. At ReelSummit, his keynote address highlighted three exciting technical innovations for the industry: adaptive streaming, video transcripts, and hotspots for interactive video.
track youtube links via URL parameters

How To Track Visitors from YouTube to Your Website

Did you know that you can set up custom URL parameters to track visitors from your YouTube associated website annotation links? We show you how in this week's Creator's Tip.
livestreaming challenges for business

The Benefits and Challenges of Live-streaming Video

The barriers to entry for live-streaming branded video content have never been lower. It's easier than ever to broadcast a live event out to an engaged audience, but there are many factors to consider such as cost, delivery and accessibility.
youtube video advertising video formats

What Are The Most Effective Formats for YouTube Advertising?

YouTube has two different types of video advertising format: in-stream, and in-display, but what type of video content should you create for both? On this week's Creator's Tip, we discuss the most effective types of video for each YouTube ad group.
Creators Tip 161 - How To Optimize Videos for Mobile Devices

3 Ways to Optimize Videos for Mobile Devices

On this week's Creator's Tip, Jeroen "JW" Wijering, the co-founder of JWPlayer, and one of the world's leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.
Creators Tip 160 - 3 YouTube Ratios to Measure your Channel's Success

3 Metrics Ratios to Measure YouTube Channel Success

On this week's Creators Tip, we take a look at 3 of the most important YouTube ratios to measure. For instance, how many YouTube views should you expect to get based on your level of subscriber growth? And how many likes to views is a good indication of engagement?
Creators Tip 159 - 4 Key Performance Metrics to Help You Make Better Videos

2 YouTube Analytics Reports You Should Check Every Week

In this week's Creator's Tip, we show you two of the most important reports in your YouTube Analytics. Studying the stats and information from these reports should give you enough rich data to create more compelling and engaging video content for your channel.
Creators Tip 158 - 3 Tips for Holding a Viewer's Attention during Informational Videos

3 Simple Tips to Make Better Training Videos

On this week's Creator's Tip, we bring you 3 short, sharp but very useful tips to make your training, how-to, and informational videos as effective as possible. The longer you can keep your viewers' attention, the higher your engagement will be, and the better your video will perform!
video marketing roadblocks

How to Smash the Corporate Barriers That Kill Video Marketing Success

It's rare that a marketing department or agency doesn't encounter some kind of resistance to their video marketing efforts, but when that resistance is coming from high up in the corporate management chain, you will need all the tactics at your disposal to change opinions. Learning how to avoid the cultural pitfalls that are holding you, your team and your company back could transform your video marketing potential.
video across the buyer cycle

Why Video Has Earned its Place at Every Stage of the Customer Journey

As video evolves, there are incredible opportunities in leveraging that content as a communications tool to help guide the customer or buyer’s journey through the entire business life-cycle. Video can be used to engage new prospects, as well as your current client base, business partners and more.