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Online videos about video. Learn about the happenings within the online video industry and internet marketing industries. Watch the New Media Minute, interviews with video service providers and industry experts, and unique video insights and tutorials to keep you up-to-date with your web video efforts.

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Forget Viral! How Industry Dynamics Drive YouTube Performance

watch Forget Viral! How Industry Dynamics Drive YouTube PerformanceForget Viral! How Industry Dynamics Drive YouTube Performance

Pixability gave attendees at the 2014 ReelSummit some exclusive brand data on YouTube, which highlighted how earned media is driving more engagement and views than branded content could ever hope to. Independent creators, and viewers with their own agendas, are driving the way content is performing and being consumed. His presentation is mandatory viewing for brands who are looking to get it right on YouTube.

Do Video Closed Captions Really Deliver ROI? Yes! [Creators Tip #155]

watch Do Video Closed Captions Really Deliver ROI? Yes! [Creators Tip #155]Do Video Closed Captions Really Deliver ROI? Yes! [Creators Tip #155]

Is adding closed captions to your video a worthwhile video SEO tactic that delivers enough ROI given the time it takes to do so? It can be very time consuming if you do it yourself, and there’s a cost if you outsource the process, but the answer is a definite yes!

4 Ways Brands Can Suck Less & Reach More on YouTube

watch 4 Ways Brands Can Suck Less & Reach More on YouTube4 Ways Brands Can Suck Less & Reach More on YouTube

Do you know how many brands are in the top 100 most subscribed to channels on YouTube? Just 6! YouTube is the ultimate litmus test for brands and at the 2014 ReelSummit, YouTube expert Brendan Gahan walked us through how brands can successfully build communities on YouTube.

5 Totally Tubular Secrets to Brand Success on YouTube

watch 5 Totally Tubular Secrets to Brand Success on YouTube5 Totally Tubular Secrets to Brand Success on YouTube

YouTube has more daily views of its video content than Facebook posts get likes, and a recent survey of teens indicated that YouTube was their preferred social network. So, clearly every video marketing campaign should include the site as part of its strategy. At ReelSummit 2014, Allison Stern, Co-Founder of Tubular, presented “five secrets to success on YouTube,” highlighting common brand pitfalls.

BuzzFeed Video Shares Its Formula for Explosive Growth

watch BuzzFeed Video Shares Its Formula for Explosive GrowthBuzzFeed Video Shares Its Formula for Explosive Growth

If you are in the business of content marketing, or are active on social media, then you’ll be familiar with BuzzFeed, arguably the site with the most shareable content on the web. Jonathan Perelman, BuzzFeed’s GM of Video & VP of Agency Strategy, gave attendees at the 2014 ReelSummit a glimpse into the video marketing strategy the brand employs. particularly how BuzzFeed views and categorizes consumable vs. shareable content.

YouTube is Bigger Than Facebook: What That Means for Marketers [Creator's Tip #154]

watch YouTube is Bigger Than Facebook: What That Means for Marketers [Creator's Tip #154]YouTube is Bigger Than Facebook: What That Means for Marketers [Creators Tip #154]

Earlier this year, YouTube was confirmed as having more unique visitors than Facebook in the US, making it the biggest social network. In this week’s Creator’s Tip, we discuss what implications that has for marketers.

How To Leverage Influencers in Your Video Marketing Campaigns [Creator's Tip #153]

watch How To Leverage Influencers in Your Video Marketing Campaigns [Creator's Tip #153]How To Leverage Influencers in Your Video Marketing Campaigns [Creators Tip #153]

Influencers can really help in the promotion of a brand or product, often much more effectively than a media buy. In this week’s Creator’s Tip, we talk with a leading YouTube MCN about the kind of success its had with outreach to, and promotion by, influencers, and how this tactic was used successfully on a toy campaign.

How To Use Video to Increase Conversions on Sales Landing Pages [Creator's Tip #152]

watch How To Use Video to Increase Conversions on Sales Landing Pages [Creator's Tip #152]How To Use Video to Increase Conversions on Sales Landing Pages [Creators Tip #152]

In this Creator’s Tip, we discuss how to best convert visitors into purchasing your products or services using video. We know that video can be a powerful tool for increasing sales conversions, but how exactly should we position our videos to be as effective as possible for this?

3 Great Tips for Producing Excellent Video Interviews [Creator's Tip #151]

watch 3 Great Tips for Producing Excellent Video Interviews [Creator's Tip #151]3 Great Tips for Producing Excellent Video Interviews [Creators Tip #151]

One of the things that video marketers can do to generate content for their channel, or web site, is to interview people in their industry or niche. In this week’s Creator’s Tip, we discuss how to do this effectively.

How to Use YouTube Subscribers in Email Marketing [Creator's Tip #150]

watch How to Use YouTube Subscribers in Email Marketing [Creator's Tip #150]How to Use YouTube Subscribers in Email Marketing [Creators Tip #150]

An email marketing list is a vital asset for B2B and B2C businesses. If you have been building a solid subscriber following for your YouTube channel, have you ever thought about moving that subscriber list onto that email list? This option is really important if you offering products or services and want to reach those who are engaged enough to follow you via YouTube. We discuss the benefits on this week’s Creator’s Tip.

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