Online videos about video. Learn about the happenings within the online video industry and internet marketing industries. Watch the New Media Minute, interviews with video service providers and industry experts, and unique video insights and tutorials to keep you up-to-date with your web video efforts.
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Reel Rebel #36 breaks down the difference between omni-directional and cardioid mics. If you don't know the difference, then you should, because finding the right kind of mic for the right situation is a must for any video production. Sometimes you want sound coming from all directions, sometimes you don't. Which situations are those? Read on.
There are two essential things you need for YouTube success, and surprise: it's not an expensive budget and high-quality visuals. What you need to do is to get people to feel like they are part of something bigger, something they are excited to be a part of, rather than just passively watching your content.
One of the most basic "rules" when it comes to shot composition is the "rule of thirds," in which you divide your shot into 9 equal parts with intersecting horizontal and vertical lines and then frame the subject at the intersection of those lines. Here's a video tutorial on it.
YouTube's TrueView ads are all the rage for advertisers and viewers, because they are skippable. And anyone who watches the ad chooses to do so. And also, brands can use TrueView to test market ads before they hit TV. The IAB recently conducted a study that shows you really should be doing digital and TV ads.
Getting your channel to rank in search just requires a little bit of common sense, and avoiding trickery of any kind. For instance, writing a good channel description means finding the words you want to rank for, but putting those words into relevant sentences that tell newcomers about your channel. We'll discuss that and more in this week's Creator's Tip.
There's a secret weapon out there when it comes to deciding what kind of content you want to make. Google Trends can tell you what is popular and when it's popular so you can decide how best to take advantage of those trending topics.
Webcams can be a little lacking in functionality, so it's important to be able to understand what you can do for a great presentation. Sound is important, too. These 7 simple tips are easy to implement, so there's no reason why your webcam session can't be a good one. So let's dive right in and see what we need to do to put our best foot forward.
YouTube's new channel design brought us a new subscribe trailer option and a possibly confusing way to do header images, especially since that image needs to look uniform across several devices, all with their own size requirements. We're here to help.
Annotations can make videos more interactive, as we've discussed before. But sometimes creators go a little overboard. Sometimes there's so much on screen you can't see certain parts of the video, and that can be really annoying. Luckily, there are ways to get rid of ...
Here's how you can guide your viewers through a choose-your-own-adventure type of experience using interactive annotations that link to multiple videos. Just like stand-alone videos, however, your content must be compelling for it to work.
Chapter markers can enhance your video's engagement by giving the viewers choices to find the content they need without having to scrub through the whole video looking for it. This is especially useful when it comes to long-form content like a Google Hangout or a speech/lecture video. Learn how to create YouTube skip annotations that work as chapter markers so as to keep your viewers engaged and increase your videos' watch time.
There are some people who think that YouTube is just for the kids. But the stats don't lie. YouTube reaches 48% of all senior citizens on the web, and reaches over 50% of everyone else. Time to debunk the myth.
When creating a video thumbnail, do you create something that you would actually click yourself? How do you create custom thumbnails that cut through the clutter and entice the viewer to want to see more? This week's Creator's tip tutorial will show you 5 tips for creating thumbnails that attract viewers.
In the past we've talked about the idea of having a separate video website for your YouTube content, benefits and drawbacks of having a video website on your own versus as a YouTube channel, and ways you can use the two to work together. Along ...
On this week's Creator's Tip, we collaborated with Matt Ballek of VidiSEO to share with you some of the top reasons why you should be utilizing annotations regularly in your videos and to show you several tips and tricks to use YouTube's annotations effectively to increase video views, subscribers, and rankings.
