Videos About Video - Videos About Online Video

ReelSEO’s videos all about the world of online video: Watch interviews with video service providers and industry experts featuring unique video insights and tutorials to keep you up-to-date with your web video efforts.

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Pro Tip: Find Best Ambient Light for Shooting Video Indoors [Creator's Tip #157]

watch Pro Tip: Find Best Ambient Light for Shooting Video Indoors [Creator's Tip #157]Pro Tip: Find Best Ambient Light for Shooting Video Indoors [Creators Tip #157]

When you are filming at a venue where you have no control over the conditions then shooting a really professional looking video can be a challenge. If you need to shoot video in poor conditions then use our tip for finding the best lighting possible to record footage or take pictures.

Experts Debate Winning Video Metrics for Brands in 2014

watch Experts Debate Winning Video Metrics for Brands in 2014Experts Debate Winning Video Metrics for Brands in 2014

Online video is consistently showing its value well beyond the one-off viral hit. For the evolution of video marketing to continue, it is important to define what constitutes a "win". At the 2014 ReelSummit, a panel of top video industry experts discussed what kind of video marketing performance metrics, tools and tricks to track, and why.

Google's Jon Klaff Affirms the Next Big Leap in Video Advertising: Igniting Customer Passion

watch Google's Jon Klaff Affirms the Next Big Leap in Video Advertising: Igniting Customer PassionGoogles Jon Klaff Affirms the Next Big Leap in Video Advertising: Igniting Customer Passion

Every consumer has a personal relationship with a huge variety of brands, so those brands need to find advocates to carry their message for them, and they need to understand that those advocates watch what they want to watch, on the devices that they want to use.

CinemaSins & Everything Wrong With ReelSummit

watch CinemaSins & Everything Wrong With ReelSummitCinemaSins & Everything Wrong With ReelSummit

CinemaSins is one of the biggest YouTube success stories of the past 18 months, with a current subscriber base of 2.8 million and over 415 million views of their video content. Also know as "The Everything Wrong With...." guys, the team dissect some of the best know movies to clue us in on some of the mistakes that really shouldn't have got past the cutting room. They gave us an insight into their success at the 2014 ReelSummit.

The Industry Experts Talk Building Your Brand on YouTube

watch The Industry Experts Talk Building Your Brand on YouTubeThe Industry Experts Talk Building Your Brand on YouTube

The meteoric growth of YouTube has given brands the opportunity to reach their target audiences directly, without having to go via traditional broadcast channels. At the 2014 ReelSummit, industry experts discussed how brands can capitalize on the popularity of YouTube, along with the best methods to reach and connect with their audience.

How to Squeeze 1.4 Million Words into a Tweet [Creators Tip #156]

watch How to Squeeze 1.4 Million Words into a Tweet [Creators Tip #156]How to Squeeze 1.4 Million Words into a Tweet [Creators Tip #156]

If an image is worth a thousand words (source = everyone), then at 24 frames, or images, per second, a 60 second video is worth, oh, around 1.44 million words. The maximum length of a tweet is 140 characters (20-30 words) which obviously limits the message you are able to send, but by adding the secret sauce that is VIDEO, you can pack a much bigger punch with your social media responses.

Video Production Options for Big Budgets and Little Budgets

watch Video Production Options for Big Budgets and Little BudgetsVideo Production Options for Big Budgets and Little Budgets

When it comes to producing video content there are a bewildering array of options. Should you out-source video production to an agency or produce that content in-house? When it comes to production itself, there are as many options for high-volume production as there are for producing more bespoke videos. At the 2014 ReelSummit, a panel of experts took a deep dive into the various production options that are available.

Micro-Video Marketing Strategies for Brands on Vine & Instagram

watch Micro-Video Marketing Strategies for Brands on Vine & InstagramMicro Video Marketing Strategies for Brands on Vine & Instagram

In a very short space of time, micro, or short-form video content has become a vital marketing vehicle for many top brands and creators. At ReelSummit 2014, we put together a stellar panel to analyse the current trends for micro-video and which direction it may be heading in. The panel discussed the state of the industry, and why and how brands should look to invest in short-form video content.

Forget Viral! How Industry Dynamics Drive YouTube Performance

watch Forget Viral! How Industry Dynamics Drive YouTube PerformanceForget Viral! How Industry Dynamics Drive YouTube Performance

Pixability gave attendees at the 2014 ReelSummit some exclusive brand data on YouTube, which highlighted how earned media is driving more engagement and views than branded content could ever hope to. Independent creators, and viewers with their own agendas, are driving the way content is performing and being consumed. His presentation is mandatory viewing for brands who are looking to get it right on YouTube.

Do Video Closed Captions Really Deliver ROI? Yes! [Creators Tip #155]

watch Do Video Closed Captions Really Deliver ROI? Yes! [Creators Tip #155]Do Video Closed Captions Really Deliver ROI? Yes! [Creators Tip #155]

Is adding closed captions to your video a worthwhile video SEO tactic that delivers enough ROI given the time it takes to do so? It can be very time consuming if you do it yourself, and there's a cost if you outsource the process, but the answer is a definite yes!

4 Ways Brands Can Suck Less & Reach More on YouTube

Do you know how many brands are in the top 100 most subscribed to channels on YouTube? Just 6! YouTube is the ultimate litmus test for brands and at the 2014 ReelSummit, YouTube expert Brendan Gahan walked us through how brands can successfully build communities on YouTube.

5 Totally Tubular Secrets to Brand Success on YouTube

watch 5 Totally Tubular Secrets to Brand Success on YouTube5 Totally Tubular Secrets to Brand Success on YouTube

YouTube has more daily views of its video content than Facebook posts get likes, and a recent survey of teens indicated that YouTube was their preferred social network. So, clearly every video marketing campaign should include the site as part of its strategy. At ReelSummit 2014, Allison Stern, Co-Founder of Tubular, presented "five secrets to success on YouTube," highlighting common brand pitfalls.

BuzzFeed Video Shares Its Formula for Explosive Growth

watch BuzzFeed Video Shares Its Formula for Explosive GrowthBuzzFeed Video Shares Its Formula for Explosive Growth

If you are in the business of content marketing, or are active on social media, then you'll be familiar with BuzzFeed, arguably the site with the most shareable content on the web. Jonathan Perelman, BuzzFeed’s GM of Video & VP of Agency Strategy, gave attendees at the 2014 ReelSummit a glimpse into the video marketing strategy the brand employs. particularly how BuzzFeed views and categorizes consumable vs. shareable content.

YouTube is Bigger Than Facebook: What That Means for Marketers [Creator's Tip #154]

watch YouTube is Bigger Than Facebook: What That Means for Marketers [Creator's Tip #154]YouTube is Bigger Than Facebook: What That Means for Marketers [Creators Tip #154]

Earlier this year, YouTube was confirmed as having more unique visitors than Facebook in the US, making it the biggest social network. In this week's Creator's Tip, we discuss what implications that has for marketers.

How To Leverage Influencers in Your Video Marketing Campaigns [Creator's Tip #153]

watch How To Leverage Influencers in Your Video Marketing Campaigns [Creator's Tip #153]How To Leverage Influencers in Your Video Marketing Campaigns [Creators Tip #153]

Influencers can really help in the promotion of a brand or product, often much more effectively than a media buy. In this week's Creator's Tip, we talk with a leading YouTube MCN about the kind of success its had with outreach to, and promotion by, influencers, and how this tactic was used successfully on a toy campaign.