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ReelSEO’s videos all about the world of online video: Watch interviews with video service providers and industry experts featuring unique video insights and tutorials to keep you up-to-date with your web video efforts.

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How YouTube TrueView Affects Brands and TV Advertising [Creator's Tip #86]

watch How YouTube TrueView Affects Brands and TV Advertising [Creator's Tip #86]How YouTube TrueView Affects Brands and TV Advertising [Creators Tip #86]

YouTube's TrueView ads are all the rage for advertisers and viewers, because they are skippable. And anyone who watches the ad chooses to do so. And also, brands can use TrueView to test market ads before they hit TV. The IAB recently conducted a study that shows you really should be doing digital and TV ads.

How to Get Your New YouTube One Channel Ranked in Search [Creator's Tip #85]

watch How to Get Your New YouTube One Channel Ranked in Search [Creator's Tip #85]How to Get Your New YouTube One Channel Ranked in Search [Creators Tip #85]

Getting your channel to rank in search just requires a little bit of common sense, and avoiding trickery of any kind. For instance, writing a good channel description means finding the words you want to rank for, but putting those words into relevant sentences that tell newcomers about your channel. We'll discuss that and more in this week's Creator's Tip.

Spiking YouTube Content with Google Trends [Creator's Tip #84]

watch Spiking YouTube Content with Google Trends  [Creator's Tip #84]Spiking YouTube Content with Google Trends  [Creators Tip #84]

There's a secret weapon out there when it comes to deciding what kind of content you want to make. Google Trends can tell you what is popular and when it's popular so you can decide how best to take advantage of those trending topics.

7 Tips for Looking Good for Webcam/Google Hangouts [Creator's Tip #83]

watch 7 Tips for Looking Good for Webcam/Google Hangouts [Creator's Tip #83]7 Tips for Looking Good for Webcam/Google Hangouts [Creators Tip #83]

Webcams can be a little lacking in functionality, so it's important to be able to understand what you can do for a great presentation. Sound is important, too. These 7 simple tips are easy to implement, so there's no reason why your webcam session can't be a good one. So let's dive right in and see what we need to do to put our best foot forward.

How to Make a YouTube Header Image for the New Channel Design; Tips for an Engaging Trailer [Creator's Tip #82]

watch How to Make a YouTube Header Image for the New Channel Design; Tips for an Engaging Trailer [Creator's Tip #82]How to Make a YouTube Header Image for the New Channel Design; Tips for an Engaging Trailer [Creators Tip #82]

YouTube's new channel design brought us a new subscribe trailer option and a possibly confusing way to do header images, especially since that image needs to look uniform across several devices, all with their own size requirements. We're here to help.

3 Ways to Disable Annotations and Turn Them Off for Good [Creator's Tip #81]

watch 3 Ways to Disable Annotations and Turn Them Off for Good [Creator's Tip #81]3 Ways to Disable Annotations and Turn Them Off for Good [Creators Tip #81]

Annotations can make videos more interactive, as we've discussed before.  But sometimes creators go a little overboard.  Sometimes there's so much on screen you can't see certain parts of the video, and that can be really annoying.  Luckily, there are ways to get rid of ...

How To Let Viewers Choose an Ending to Your Interactive Video [Creator's Tip #80]

watch How To Let Viewers Choose an Ending to Your Interactive Video [Creator's Tip #80]How To Let Viewers Choose an Ending to Your Interactive Video [Creators Tip #80]

Here's how you can guide your viewers through a choose-your-own-adventure type of experience using interactive annotations that link to multiple videos. Just like stand-alone videos, however, your content must be compelling for it to work.

How to Increase Watch Time in YouTube with Skip Annotations & Chapter Markers [Creator's Tip #79]

watch How to Increase Watch Time in YouTube with Skip Annotations & Chapter Markers [Creator's Tip #79]How to Increase Watch Time in YouTube with Skip Annotations & Chapter Markers [Creators Tip #79]

Chapter markers can enhance your video's engagement by giving the viewers choices to find the content they need without having to scrub through the whole video looking for it. This is especially useful when it comes to long-form content like a Google Hangout or a speech/lecture video. Learn how to create YouTube skip annotations that work as chapter markers so as to keep your viewers engaged and increase your videos' watch time.

Debunking YouTube Demographics Myths [Creator's Tip #78]

watch Debunking YouTube Demographics Myths [Creator's Tip #78]Debunking YouTube Demographics Myths [Creators Tip #78]

There are some people who think that YouTube is just for the kids. But the stats don't lie. YouTube reaches 48% of all senior citizens on the web, and reaches over 50% of everyone else. Time to debunk the myth.

How to Create YouTube Thumbnails that Attract Viewers [Creator's Tip #77]

watch How to Create YouTube Thumbnails that Attract Viewers [Creator's Tip #77]How to Create YouTube Thumbnails that Attract Viewers [Creators Tip #77]

When creating a video thumbnail, do you create something that you would actually click yourself? How do you create custom thumbnails that cut through the clutter and entice the viewer to want to see more? This week's Creator's tip tutorial will show you 5 tips for creating thumbnails that attract viewers.

How to Get YouTube Subscribe Buttons for Your Website [Creators Tip #76]

watch How to Get YouTube Subscribe Buttons for Your Website [Creators Tip #76]How to Get YouTube Subscribe Buttons for Your Website [Creators Tip #76]

In the past we've talked about the idea of having a separate video website for your YouTube content, benefits and drawbacks of having a video website on your own versus as a YouTube channel, and ways you can use the two to work together.  Along ...

HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More [Creator's Tip #74]

On this week's Creator's Tip, we collaborated with Matt Ballek of VidiSEO to share with you some of the top reasons why you should be utilizing annotations regularly in your videos and to show you several tips and tricks to use YouTube's annotations effectively to increase video views, subscribers, and rankings.

How to Diversify Your YouTube Income and Create Products for Your Audience [Creator's Tip # 73]

Most YouTube creators rely on Adsense as their primary source of income from their videos, but you can earn a lot more money from your YouTube audience by developing a product to sell to them. Often this is an information product of some sort and ...

The Berklee College of Music YouTube Marketing Story

watch The Berklee College of Music YouTube Marketing StoryThe Berklee College of Music YouTube Marketing Story

Berkleemusic is an online music school that is part of the Berklee College of Music.  Hailing from Boston, their online college been around for 10 years or so, and they are the world's largest online music school, teaching 30,000 students in over 130 countries.  They ...

10 Lessons Learned from 2012's Most-Popular Videos

watch 10 Lessons Learned from 2012's Most-Popular Videos10 Lessons Learned from 2012s Most Popular Videos

Being that it is the first week of the new year, I thought it would be worthwhile for us to take a moment and reflect upon some of the lessons learned in 2012. So, for today's Creator's tip episode, I spent some time reviewing the top ...