ReelSEO has partnered with Daisy Whitney to bring you her weekly show, The New Media Minute. The New Media Minute covers the new media business and the business of online video. The New Media Minute offers the inside scoop into how the white-hot business of Web video operates. Join us every Tuesday for the New Media Minute
When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most eager to target audiences better and to access more sophisticated data around viewership. Here's what they had to say about hurdles in Web video in 2010 in this week's New Media Minute.
this week's New Media Minute takes a detailed look at a data-driven deal and a new research tool and explains why they matter in the online video business.
Remember when I told you the future of TV was international? Now we're seeing even more evidence of that trend because the popular Web series Break a Leg just sold the licensing rights to its show to Fox Italy, marking a big step for Web producers looking to graduate to the TV set. Another possible route to the TV may come through smart partnerships like the one inked between Fox TV studios digital shop Fox 15 Gigs and the Web destination MyDamnChannel two of the hottest digital players around.
The comic business is estimated to be a $1 billion business annually and its future may may be with the Apple iPads and sexy new eReaders.
Social media is a fast-growing advertising and marketing medium and it's one that media companies, brands, producers and individuals want to better understand and leverage. If you're keen to grow your Twitter following, use the platform most effectively, and analyze your tweets, then you'll want to hear from Chloe Sladden, the company's director of media partnerships.
International expansion is going to be vital to the growth of the cable and network TV business over the next several years. At the NATPE conference in Las Vegas, I interviewed Discovery Communications CEO David Zaslav. David talked about the opportunities in markets like India, Russia and Romania and explained why TV companies should focus resources there.
Why rent an audience when you can buy your own? That's the new philosophy of marketers who are spending money this year to build out a social networking presence through "earned" media rather than paid media. Some advertisers, like Pepsi, are pouring marketing dollars into homegrown projects rather than flashy bets like the SuperBowl.
Now that the new decade has started, what new media trends should you be looking out for? In this first New Media Minute of the year, Daisy Whitney shares five trends and five companies that exemplify them.
At this time last year in the New Media Minute, Daisy Whitney picked five new media companies to watch in 2009: Kaltura, My Damn Channel, Quantcast, 5min and Boxee. They all had good years and made news, but only one can be the winner of the first ever New Media Minute Award of Excellence. Tune in to the final New Media Minute of 2009 to find out who won...
What's the next big thing in new media? To answer that question, Daisy Whitney of the New Media Minute turned to Bill Tancer, author of of Click and the research guru at online audience measurement firm Hitwise.
Remember that epic viral video hit The Easter Bunny Hates You? Well, it's one of the best ever and now the creators of that video -- Black 20 -- have paired up with Fox Television Studios' new digital shop 15 Gigs in a development deal.
