New Media Minute
ReelSEO has partnered with Daisy Whitney to bring you her weekly show, The New Media Minute. The New Media Minute covers the new media business and the business of online video. The New Media Minute offers the inside scoop into how the white-hot business of Web video operates. Join us every Tuesday for the New Media Minute
After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they'll move money from TV budgets and non-video display budgets, but they're also expecting organic growth, according to a Break Media report. Look for pre-roll formats and mobile ...
In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online video deals in measurement, and an increased use of social TV for Web TV discovery. For ...
What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this week's episode, drawing from Shira Lazar's What's Trending, the Old Spice Guy, and research on connected TVs. Here are three new media lessons learned from the 2011 ...
Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. Freewheel also found that completion rates for ads were highest in long-form videos ...
Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and Steelhouse. Digital Advertising Startups To Watch I want to tell ...
NBC-owned iVillage has steadily grown the frequency and amount of video across its site and is now generating more than 4 million video views each month, with plans to expand the video on its site in 2012. Kelly Wallace, the site's head of video and chief correspondent, said advertisers are keen on integrations into the ...
About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That’s why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on how to do so, check out this week’s edition of ...
One of the most anticipated books of the year in the Walter Isaacson Steve Jobs biography hits bookstores this week, and that's why the New Media Minute is taking a look at some of the most innovative uses brands are making of iPads in retail stores, such as Sears, Burberry and Puma. In addition, the ...
What's hot in interactive TV, social TV and new media? I asked venture capitalist Habib Kairouz of Rho Ventures for the top three trends he is tracking in these areas and he shared his tips with the New Media Minute. For the inside scoop on what a top VC wants, check out this week's edition. ...
Mobile video usage is growing fast among consumers and big video sites like AOL Video are implementing mobile solutions as a result. In part two of our interview with AOL Video's SVP Ran Harnevo, he shares tips with the New Media Minute for how video sites can migrate their videos to mobile platforms as well, ...
The placement, context, and library surrounding online video is critical to success in growing video views, said AOL Video's head Ran Harnevo in an exclusive interview with the New Media Minute. He also shared tips on growing ad revenue through content quality, unique formats and a deep understanding of data. For more details, check out ...
Sports leagues are making hundreds of millions in digital revenue from paid content, ads and other revenue streams, according to a new report from eMarketer.The NFL tops the list at about $500 million in digital revenue, MLB at $450 million, the NBA at $225 million and the NHL at $120 million, the study found. Under ...
Watching programming on tablets, Smartphones and connected TVs is growing quickly, and brands are eager to reach consumers on those devices. The effort is paying off: click-through rates for ads on connected TVs are in the 10 to 17% range to date, a healthy number, according to new data shared by entertainment discovery service and ...
Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online video. For more details, check out this week's New Media ...
Four emerging media startups in online video and mobile are finding success with brands and retailers. In this week's New Media Minute, learn why marketers are linking up with Fiksu, GoldRun, Encoding.com and Framesocket.
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