ReelSEO has partnered with Daisy Whitney to bring you her weekly show, The New Media Minute. The New Media Minute covers the new media business and the business of online video. The New Media Minute offers the inside scoop into how the white-hot business of Web video operates. Join us every Tuesday for the New Media Minute
Viral video is dead. Long live low production values. The cheaper the better. Don’t cuddle it to death, let go of your brand persona. Those are the sage words of Kevin Nalty, who is an online video strategist, a career marketer, and a YouTube star with more than 100 million views of his videos.
Even if you love your corporate job, you should build your personal brand. That’s the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Times bestselling author. In his latest book “Crush It,” Gary evangelizes his philosophy on how to build your own brand equity.
There are a million and one new advertising platforms, technologies and tools today, it seems. So how can you figure out which new media opportunities to test and try? Use the same criteria a venture capitalist would use for investing.
Where are ads most effective? A couple of video-on-demand networks would have you believe on their services. And there’s something to that logic because VOD on cable TV is an opt-in medium and that means viewers are engaged with the content and often the ads. For all the details on what’s working, watch Daisy Whitney’s report in this episode of the New Media Minute.
If you speak Spanish, can produce Web video and have a fabulous story idea then Univision wants to hear from you. The Spanish-language network is hot for Web video and is currently taking pitches for scripted online video series to run in the coming months and year, reports Daisy Whitney in this week’s edition of the New Media Minute.
Good news readers…. ReelSEO is excited to announce that we are now a distribution partner for Daisy Whitney’s New Media Minute show.
