Video Production Tips

Learn video production tips and strategies for creating better videos for the web. Everything from pre-production to post-production including information about the latest video cameras, video production techniques, video editing tips and more.

Explainer Videos: Hire a Professional Video Production Company or DIY?

Explainer Videos: Hire a Professional Video Production Company or DIY?

An explainer video can be a phenomenally powerful tool for your brand. But can a do-it-yourself explanation video really match up to one that is professionally made by a specialist company? We bring you the pros and cons of both options.

Video Production: Basic Lighting Tips for Fashion and Beauty Shoots

Video Production: Basic Lighting Tips for Fashion and Beauty Shoots

Learn some new lighting techniques and modifiers or brush up on some basics with Karl Taylor who gives us some reasoning behind certain lighting rig uses in his work. Have you got your own favorite lighting rigs and setup or tips and tricks?

Pinot: Vine Superstar Shares His Tips on Creating Stunning Animations [Interview]

Pinot: Vine Superstar Shares His Tips on Creating Stunning Animations [Interview]

With only 6 seconds to play with on Vine, you'd better be on your animation game to succeed. We talk to Pinot, a superstar motion graphic designer who has worked with Disney, the BBC, and Virgin on Vine campaigns. He's the master of the 6-second stop-motion video.

How Much Does an Animated Explainer Video Really Cost to Make?

How Much Does an Animated Explainer Video Really Cost to Make?

An explainer video is going to introduce your company to the world so it has to look and sound as good as possible. But what are the real costs involved in producing a great explainer video, particularly an animated one? Our handy guide explains what's involved and why it pays to spend that extra budget.

Neuromarketing: How To Use Science To Beat Your Competitors

Neuromarketing: How To Use Science To Beat Your Competitors

Many brands are testing out video content based on the idea of neuromarketing, that's marketing that triggers the kind of brain activity that will lead to a desired behavior, like buying a product. We take a look at some examples.

Local Video Optimization and Production Tips For International Marketers

Local Video Optimization and Production Tips For International Marketers

If you are rolling out a video campaign in different international markets then you'll need to consider how to optimize your content for those local regions. We bring you some useful tips, particularly for audio, which should ensure you reach your target audience.

Video Storytelling Advice from Former CNN Anchor Sachi Koto

Video Storytelling Advice from Former CNN Anchor Sachi Koto

There are many elements involved in creating the right kind of video to reach your target audience. Former CNN Anchor Sachi Koto recently gave her top tips on the art of storytelling in video to ensure you get the message across and engage the audience at the same time.

10 Simple But Effective Ways to Kickstart Your Kickstarter Video

10 Simple But Effective Ways to Kickstart Your Kickstarter Video

Kickstarter campaigns with video do much better than those without but what if you are new to video production and don't know where to start? We bring you 10 great tips for creating a video that will help your project request.

Crowdsourcing Can Make Video Production Affordable For All Budgets

Crowdsourcing Can Make Video Production Affordable For All Budgets

The perceived cost of video production holds many site owners back from committing to an online video strategy but there are options if resources are tight. Crowdsourcing is a great way to find producers who can work within your budget.

Aspect Ratios: What Are They And What Do They Mean?

Aspect Ratios: What Are They And What Do They Mean?

An aspect ratio is a figure that represents the width-to-height ratio of an image and every screen resolution has an aspect ratio associated with it. It's an important thing to take into consideration so as to avoid distorting film and video. we take a look at the history of this concept and explain the differences.