Video Production Tips

Learn video production tips and techniques for creating better videos for the web. Everything from pre-production to post-production and video editing: including information about the latest video cameras, video production techniques, video editing tips and more.

How To Write a Video Marketing Story for your Business [Creator's Tip #131]

How To Write a Video Marketing Story for your Business [Creators Tip #131]

In this week's Creator's Tip, we we give you some tips and tricks about how to craft a story that will really sell your product or service and promote your business through online video.

8 Tips for Writing Effective Video Marketing Scripts [Creator's Tip 130]

8 Tips for Writing Effective Video Marketing Scripts [Creators Tip 130]

Marketing videos are a very powerful vehicle for promoting your brand, service or product. But, a poorly constructed and delivered script could ruin all of your hard work. Read our top tips for getting marketing videos right, every time.

Creating a How-to Video: 5 Ways Not To Blow It

Creating a How to Video: 5 Ways Not To Blow It

How-to videos are the bedrock of YouTube and billions of us turn to them to help us learn a new skill, or refresh our memories about an old one. But sometimes, the videos that could help us the most are too hard to watch due to technical and creative difficulties. Learn what to avoid when creating an instructional video.

Three Things Your Video Production Company Wants You to Know

Three Things Your Video Production Company Wants You to Know

Client expectations can be unrealistic when it comes to video creation and production, and there is still a lot of brands and companies who think that a great video can be produced with little budget or agency input. Here are three things that your video company would like you to know.

Explainer Videos: Hire a Professional Video Production Company or DIY?

Explainer Videos: Hire a Professional Video Production Company or DIY?

An explainer video can be a phenomenally powerful tool for your brand. But can a do-it-yourself explanation video really match up to one that is professionally made by a specialist company? We bring you the pros and cons of both options.

Video Production: Basic Lighting Tips for Fashion and Beauty Shoots

Video Production: Basic Lighting Tips for Fashion and Beauty Shoots

Learn some new lighting techniques and modifiers or brush up on some basics with Karl Taylor who gives us some reasoning behind certain lighting rig uses in his work. Have you got your own favorite lighting rigs and setup or tips and tricks?

Pinot: Vine Superstar Shares His Tips on Creating Stunning Animations [Interview]

Pinot: Vine Superstar Shares His Tips on Creating Stunning Animations [Interview]

With only 6 seconds to play with on Vine, you'd better be on your animation game to succeed. We talk to Pinot, a superstar motion graphic designer who has worked with Disney, the BBC, and Virgin on Vine campaigns. He's the master of the 6-second stop-motion video.

How Much Does an Animated Explainer Video Really Cost to Make?

How Much Does an Animated Explainer Video Really Cost to Make?

An explainer video is going to introduce your company to the world so it has to look and sound as good as possible. But what are the real costs involved in producing a great explainer video, particularly an animated one? Our handy guide explains what's involved and why it pays to spend that extra budget.

Neuromarketing: How To Use Science To Beat Your Competitors

Neuromarketing: How To Use Science To Beat Your Competitors

Many brands are testing out video content based on the idea of neuromarketing, that's marketing that triggers the kind of brain activity that will lead to a desired behavior, like buying a product. We take a look at some examples.

Local Video Optimization and Production Tips For International Marketers

Local Video Optimization and Production Tips For International Marketers

If you are rolling out a video campaign in different international markets then you'll need to consider how to optimize your content for those local regions. We bring you some useful tips, particularly for audio, which should ensure you reach your target audience.

Video Storytelling Advice from Former CNN Anchor Sachi Koto

Video Storytelling Advice from Former CNN Anchor Sachi Koto

There are many elements involved in creating the right kind of video to reach your target audience. Former CNN Anchor Sachi Koto recently gave her top tips on the art of storytelling in video to ensure you get the message across and engage the audience at the same time.

10 Simple But Effective Ways to Kickstart Your Kickstarter Video

10 Simple But Effective Ways to Kickstart Your Kickstarter Video

Kickstarter campaigns with video do much better than those without but what if you are new to video production and don't know where to start? We bring you 10 great tips for creating a video that will help your project request.

Crowdsourcing Can Make Video Production Affordable For All Budgets

Crowdsourcing Can Make Video Production Affordable For All Budgets

The perceived cost of video production holds many site owners back from committing to an online video strategy but there are options if resources are tight. Crowdsourcing is a great way to find producers who can work within your budget.

Aspect Ratios: What Are They And What Do They Mean?

Aspect Ratios: What Are They And What Do They Mean?

An aspect ratio is a figure that represents the width-to-height ratio of an image and every screen resolution has an aspect ratio associated with it. It's an important thing to take into consideration so as to avoid distorting film and video. we take a look at the history of this concept and explain the differences.

Make Your Infographics Come Alive With A Motion Graphic Video

Make Your Infographics Come Alive With A Motion Graphic Video

If you have gone to the trouble and expense of creating a great infographic, then consider turning that content into a motion graphics video that you can upload to your own site as well as to YouTube. We show you some good examples from those who have already done that.