Video Production Tips

Learn video production tips and techniques for creating better videos for the web. Everything from pre-production to post-production and video editing: including information about the latest video cameras, video production techniques, video editing tips and more.

What it Takes to Create a Video Ad on an iPhone 5S

What it Takes to Create a Video Ad on an iPhone 5S

You may have seen the new video ad/documentary from Bentley, shot entirely on an iPhone 5S, and edited using iPad Air, and Movie app. Although those Apple devices were used, the ad was produced by a professional film crew, and so of course they had access to other equipment, but what exactly did they use?

6 Crucial Steps To Creating The Most Effective Animated Video For Your Website

6 Crucial Steps To Creating The Most Effective Animated Video For Your Website

Users don't want to sit and read through reams and reams of text on the internet, and with attention spans shorter than ever, you need to work hard to keep visitors engaged when they land on your site. A video is a great way of doing this, so take a moment to read about the most important steps in the video creation process.

6 Excruciating Video Production Clichés to Avoid Like the Plague

6 Excruciating Video Production Clichés to Avoid Like the Plague

Video creators fall back on clichés because they’re familiar, comfortable, and self-explanatory. They boil an idea down to a few simple words or one iconic image. The flip side is that clichés are overused, meaningless, insincere, and, yes, generic. Your business presumably has a unique story, so why not just tell it.

Top Five Camera Motion Tips From Director Vincent Laforet [Interview]

Top Five Camera Motion Tips From Director Vincent Laforet [Interview]

Vincent Laforet is a Pulitzer Prize winning photo-journalist turned director with a distinguished career behind both the still and motion camera. We jumped at the chance to ask him to choose his top five tips for anyone wanting to grow their expertise in directing motion.

Hack Your DSLR For All-day Battery Life [Video Production Tip]

Hack Your DSLR For All day Battery Life [Video Production Tip]

The dreaded dead battery is the bane of on location shooting with DSLRs that run in the 2-3 hour battery life range. But with this simple hack, you can have nigh infinite video shooting with 10 minutes of time and minimal expense. Plus, there is no actual modification to the camera itself. Now, get out there and shoot without boundary.

Video for Business: 5 Enterprise Strategies Taken From the TV Playbook

Video for Business: 5 Enterprise Strategies Taken From the TV Playbook

The next two years will radically up-end the notion that it’s too costly for small businesses to make valuable videos. The ROI on enterprise video – which can’t yet be easily measured - but, when done right, is obviously positive - will skyrocket. But what lessons can be learnt from those in TV that have gone before?

Adobe Creative Cloud: New Features for Premiere Pro Video App

Adobe Creative Cloud: New Features for Premiere Pro Video App

Adobe's Premiere Pro Creative Cloud is the most popular Non-Linear Editing suite on the market, and it's about to receive a host of brand new features. These include improved native 4K support, a Master Clip Effect and Live Text. More details inside.

Ian Padgham: The Vine Superstar in Hot Demand by Brands [Interview]

Ian Padgham: The Vine Superstar in Hot Demand by Brands [Interview]

If you know Vine, then you'll know Ian Padgham, as his work on the platform is some of the most exciting and innovative around. As well as creating his own brilliantly inventive stop-motion clips, he's in huge demand from brands such as Sony, Disney and Ford.

Voiceovers and Subtitles: Localizing Your Videos for a Global Audience

Voiceovers and Subtitles: Localizing Your Videos for a Global Audience

Video localization is a complex process, but it doesn't have to make your head spin. Let's take a closer look at some best practices for voiceovers and subtitles can help you understand which route is best for your video localization projects.

6 Basic Tips for Capturing Clear Audio on Your Video [Creator's Tip #132]

6 Basic Tips for Capturing Clear Audio on Your Video [Creators Tip #132]

Great audio quality will enhance your video, whilst bad audio quality can ruin any footage you've taken the time to film. Following our 6 easy tips for capturing the best sound quality will ensure that you get the audio right every time.

Soundtracking Your Video in 4 Easy Steps

Soundtracking Your Video in 4 Easy Steps

Finding the right background music for a video often feels a lot like guesswork, and yet locating that perfect track can turn a decent video into a captivating one. After creating hundreds of videos to market our own business, we've developed a loose process to help guide our efforts.

Video Content Marketing: 4 Tips to Enhance Production Value

Video Content Marketing: 4 Tips to Enhance Production Value

Creating and producing video in the past was very time consuming and expensive. Fast forward to today and everyone carries HD camcorder in their pocket. Here are 4 very simple tips for creating quick and simple videos for your content marketing strategy without spending a lot of money.

How To Write a Video Marketing Story for your Business [Creator's Tip #131]

How To Write a Video Marketing Story for your Business [Creators Tip #131]

In this week's Creator's Tip, we we give you some tips and tricks about how to craft a story that will really sell your product or service and promote your business through online video.

8 Tips for Writing Effective Video Marketing Scripts [Creator's Tip 130]

8 Tips for Writing Effective Video Marketing Scripts [Creators Tip 130]

Marketing videos are a very powerful vehicle for promoting your brand, service or product. But, a poorly constructed and delivered script could ruin all of your hard work. Read our top tips for getting marketing videos right, every time.

Creating a How-to Video: 5 Ways Not To Blow It

Creating a How to Video: 5 Ways Not To Blow It

How-to videos are the bedrock of YouTube and billions of us turn to them to help us learn a new skill, or refresh our memories about an old one. But sometimes, the videos that could help us the most are too hard to watch due to technical and creative difficulties. Learn what to avoid when creating an instructional video.