Video Production Tips

Learn video production tips and techniques for creating better videos for the web. Everything from pre-production to post-production and video editing: including information about the latest video cameras, video production techniques, video editing tips and more.

Good Reminders for Successful Online Video Self-Production

Good Reminders for Successful Online Video Self Production

I'm nearly finished with Part 5 of our ongoing Online Video Marketing Basics series, and it's all about the distribution decisions facing video creators—you can read Part 4, Choosing the Right Video Equipment, to tide you over until the new installment is ready.  But I ...

The Reel Weekend: Super Cool, Kick Ass Video Production Gear!

The Reel Weekend: Super Cool, Kick Ass Video Production Gear!

I honestly had no idea what to write about this weekend. But I did come across some really kick ass video production gear and thought, hey that might be interesting. So here you go. I imagined what it would be like to take a little ...

International Video Production – Lessons Learned from Shooting Across Borders

International Video Production – Lessons Learned from Shooting Across Borders

We got the gig in Guatemala and landed the job in Johannesburg; so now what? There are many elements to think about before shooting video in a foreign country. Of course, there are the basic travel essentials: passport, wallet, plane tickets, and potentially a visa ...

YouTube and Ridley Scott's Life In A Day Project Releases Raw Submission Footage

YouTube and Ridley Scotts Life In A Day Project Releases Raw Submission Footage

I've been following the Life in a Day project for some time now, because it's incredibly fascinating to me.  The project—a joint venture between YouTube and Hollywood producer Ridley Scott—asked YouTube users to film upload footage of themselves going about their normal daily routine, and ...

Online Video Marketing Basics: Part 4 - Choosing The Right Video Production Equipment

Online Video Marketing Basics: Part 4   Choosing The Right Video Production Equipment

Welcome to Part 4 of our ongoing Online Video Marketing Basics series.  It's intended to be a help—a sort of guide, if you will—for individuals and businesses just getting started with online video.  We've already covered Why You Should Get Involved with online video, Choosing ...

Online Video Marketing Basics Part 3 - Self-Produce or Hire A Professional?

Online Video Marketing Basics Part 3   Self Produce or Hire A Professional?

Once you've made the decision to get involved in online video, and picked the video style that you think fits both your personality and your goals, it's time to start thinking about production.  And in online video production, there are really only two choices:  self-produce, ...

What Does A Viral Video Cost and How Do You Make One?

What Does A Viral Video Cost and How Do You Make One?

When speaking of viral marketing for brands and businesses, the two questions I hear most frequently are "how much do online videos or viral videos cost?" and "what are the steps involved?" Pricing can vary depending on quite a few factors and there really is ...

Online Video Marketing Basics: Part 2 – Choosing A Video Style

Online Video Marketing Basics: Part 2 – Choosing A Video Style

This is Part 2 of our ongoing series entitled Online Video Marketing Basics.  You may wish to first read Part 1,  which dealt with the question of why you should even want to get involved in online video, laying out a laundry list of valid ...

YouTube's Ponies Up $5 Million To Help Partners Produce Better Videos

YouTube has a lot to say this week.  First they announced a new mobile version of their site—and it rocks.  Then they officially released Leanback into the wild—it's also very cool.  Now they've announced a new grant program designed to help members of the Partner ...

Friendly Music Service Lets YouTubers Buy Licensed Songs for Use In Video

One of the most common ways that YouTube users violate copyright laws is by using unlicensed background music in their video.  Unfortunately, this act also tends to get videos pulled, after copyright holders are alerted to the infringement via YouTube's Content ID service.  And to ...

Yelp and TurnHere Parter To Bring Local Video To Small Business

Video is still riding an incredible wave of popularity.  Users have an insatiable appetite for it, and businesses are discovering new ways every day to use video to help them grow their brand and customer base.  What's more… video seems to be increasing conversions for ...

A Professional Approach To Web Video – What Does A Video Producer Do?

Video is becoming ubiquitous in corporate marketing – being used for communication with both external and internal audiences. However, in an age of flip cams, low-cost editing software and tight budgets, many companies think they can easily produce video themselves and as a result, are ...

Get Automated and Personalized With E-Commerce Video

All stores want to grow their business. And as an online retailer you do that in many ways -increasing your product offering, services and site functionality. But as you grow in each area, new challenges arise, particularly in terms of logistics. Keeping track of an ...

Copy This: Copy Matters, Especially In Product Videos!

No matter what technology comes (and goes) text will always be in fashion. Words drive almost every industry, particularly from a marketing perspective. Our words dictate how we present, communicate, display and ultimately sell. While a picture may be worth a thousand words, one great ...

Remixing Copyrighted Video – Fair Use or Infringement?

Remixing Copyrighted Video – Fair Use or Infringement?

ReelSEO's Grant Crowell asks Harvard Law Professor and political activist Lawrence Lessig, what's in it for businesses to be more lax in their enforcement of copyrighted video based on fair use culture?