Video Production Tips

Learn video production tips and strategies for creating better videos for the web. Everything from pre-production to post-production including information about the latest video cameras, video production techniques, video editing tips and more.

Vimeo Video School Offers Free Video Production Training - Learn How To Produce Better Videos

Vimeo Video School Offers Free Video Production Training   Learn How To Produce Better Videos

Video-sharing website Vimeo has recently launched something called Vimeo Video School, a sort of online university for video creators.  Specifically, it aims to be "a fun place for anyone to learn how to make better videos.”  Oh, and it's completely free. A free, online, video ...

5 Critical Video Production Tips - How To Shoot Better Quality Web Video for Business

5 Critical Video Production Tips   How To Shoot Better Quality Web Video for Business

I interviewed Israel (Izzy) Hyman – a professional online video producer, web video production trainer, video podcast show host, and ReelSEO guest contributor. Izzy shared with me his passion for "the motion image" and how he got started doing web video production.  He also offered up ...

The New York Times Reminds Us of The Power of Good Acting

The New York Times Reminds Us of The Power of Good Acting

The silent movie is enjoying a comeback—for this week, at least.  And it's courtesy of The New York Times. In a video gallery entitled "Fourteen Actors Acting – A Video Gallery Of Classic Screen Types", the paper has teamed up with Solve Sundsbo, Owen Pallett, ...

Run and Gun Video Production Strategies for Video Marketing

Run and Gun Video Production Strategies for Video Marketing

Some marketers find themselves in a situation ripe for shooting video, but are required to do so with little or no time for preparation or pause. This is what is referred to as “run and gun” video production. To help explain this type of shooting (which is becoming more common for video marketers looking to capture real-time quality content), I interviewed three notable video production professionals.

7 Tips for Shooting Web Video In Low Light Conditions

7 Tips for Shooting Web Video In Low Light Conditions

Light, the opposite of dark. Without one there cannot be the other. Of course, without light there is also no good videography as lighting is key. So what happens when there isn't enough light to shoot web video properly? Must you live with poor quality, ...

5 Reasons Why Viewers Might Abandon Your Video

5 Reasons Why Viewers Might Abandon Your Video

Finding an audience for your online videos can be difficult enough -- the last thing you want is for the few that find it to click away shortly after the video begins.  To understand why we may prematurely leave your video, it's important to critically ...

Exploring HDR Video - The Real Future of 3D Video

Exploring HDR Video   The Real Future of 3D Video

For those who shoot video on a regular basis, high contrast lighting situations generally provide a challenge, as you have to make a trade-off between correctly exposing for the shadows or the highlights in the frame. Thanks to HDR video techniques you can have the ...

Digital Video and The Global Village - How To Craft Your Video for International Audiences

Digital Video and The Global Village   How To Craft Your Video for International Audiences

Asia is home to 40% of the Earth's internet users and China alone has almost a third more people online than the US.  With the internet population growing at a greater rate in developing and emerging markets than in the West, the opportunities for marketers ...

What Type of Content Works Best for Web Video Marketing? Entertainment Vs Message

What Type of Content Works Best for Web Video Marketing? Entertainment Vs Message

Thanks to shows like Mad Men, and to a lesser extent Bewitched, many people think being a creative director at a creative agency involves sitting around all day thinking up incredibly entertaining ideas and pitching them to 3 martini lunch-soaked clients in a swirling haze ...

Russian Amateur's Transformers Film Shows How YouTube is Leveling the Playing Field

Russian Amateurs Transformers Film Shows How YouTube is Leveling the Playing Field

I hate to be the guy who keeps referencing one particular recent post, but I'm going to reference TED-curator Chris Anderson's CNN article one more time.  His piece is all about how online video is pushing conventional boundaries due to the audience size and the ...

Good Reminders for Successful Online Video Self-Production

Good Reminders for Successful Online Video Self Production

I'm nearly finished with Part 5 of our ongoing Online Video Marketing Basics series, and it's all about the distribution decisions facing video creators—you can read Part 4, Choosing the Right Video Equipment, to tide you over until the new installment is ready.  But I ...

The Reel Weekend: Super Cool, Kick Ass Video Production Gear!

The Reel Weekend: Super Cool, Kick Ass Video Production Gear!

I honestly had no idea what to write about this weekend. But I did come across some really kick ass video production gear and thought, hey that might be interesting. So here you go. I imagined what it would be like to take a little ...

International Video Production – Lessons Learned from Shooting Across Borders

International Video Production – Lessons Learned from Shooting Across Borders

We got the gig in Guatemala and landed the job in Johannesburg; so now what? There are many elements to think about before shooting video in a foreign country. Of course, there are the basic travel essentials: passport, wallet, plane tickets, and potentially a visa ...

YouTube and Ridley Scott's Life In A Day Project Releases Raw Submission Footage

YouTube and Ridley Scotts Life In A Day Project Releases Raw Submission Footage

I've been following the Life in a Day project for some time now, because it's incredibly fascinating to me.  The project—a joint venture between YouTube and Hollywood producer Ridley Scott—asked YouTube users to film upload footage of themselves going about their normal daily routine, and ...

Online Video Marketing Basics: Part 4 - Choosing The Right Video Production Equipment

Online Video Marketing Basics: Part 4   Choosing The Right Video Production Equipment

Welcome to Part 4 of our ongoing Online Video Marketing Basics series.  It's intended to be a help—a sort of guide, if you will—for individuals and businesses just getting started with online video.  We've already covered Why You Should Get Involved with online video, Choosing ...