Video Production Tips

Learn video production tips and strategies for creating better videos for the web. Everything from pre-production to post-production including information about the latest video cameras, video production techniques, video editing tips and more.

Videos Are Coming to the App Store: Tips for Marketers and Developers

Videos Are Coming to the App Store: Tips for Marketers and Developers

With more than 1.2 million iOS apps now available in the App Store, many developers struggle to stand out from the crowd. Many have used video to build awareness for their app outside the App Store, but to woo potential users inside the store, their medium has been text and images only. Apple is changing all that with the launch of iOS 8. From September 17th, App developers will be able to upload a 30-second video and App Store visitors will start seeing thumbnails of these videos.

The All You Need Guide to Video Codecs and Compression [Video]

The All You Need Guide to Video Codecs and Compression [Video]

To an outsider, video codecs can seem almost impossible to understand. But, in reality, the main concepts behind codecs aren't so convoluted, particularly when an expert takes the time to break down the meanings. Filmmaker David Kong has created an excellent video tutorial that does just that.

3 Simple Tips to Make Better Training Videos [Creators Tip #158]

3 Simple Tips to Make Better Training Videos [Creators Tip #158]

On this week's Creator's Tip, we bring you 3 short, sharp but very useful tips to make your training, how-to, and informational videos as effective as possible. The longer you can keep your viewers' attention, the higher your engagement will be, and the better your video will perform!

3 Tips That Will Help Save Money on Your Next Video Project

3 Tips That Will Help Save Money on Your Next Video Project

Video can be an incredibly useful storytelling medium which enables you to connect with leads in a much better way than other methods such as traditional text-based marketing. But if your business is reluctant to pursue video marketing, learning how to cap your costs can help you move forward. We bring you 3 budget-saving tips.

Pro Tip: Find Best Ambient Light for Shooting Video Indoors [Creator's Tip #157]

Pro Tip: Find Best Ambient Light for Shooting Video Indoors [Creators Tip #157]

When you are filming at a venue where you have no control over the conditions then shooting a really professional looking video can be a challenge. If you need to shoot video in poor conditions then use our tip for finding the best lighting possible to record footage or take pictures.

Create Amazing Time-lapse Videos with Instagram's Hyperlapse App

Create Amazing Time lapse Videos with Instagrams Hyperlapse App

Time-lapse videos can turn the most mundane tourist or family footage into the most exciting or quirky clips you have ever created. But like most amateur footage, the end results are often shaky or imperfect. However, a new app from Instagram allows anyone with an Apple device compatible with iOS 7 to shoot beautiful time-lapse film without the need for tripods, Steadicams or other pricey equipment.

Video Production Options for Big Budgets and Little Budgets

Video Production Options for Big Budgets and Little Budgets

When it comes to producing video content there are a bewildering array of options. Should you out-source video production to an agency or produce that content in-house? When it comes to production itself, there are as many options for high-volume production as there are for producing more bespoke videos. At the 2014 ReelSummit, a panel of experts took a deep dive into the various production options that are available.

Saturday Night Live's Editor Adam Epstein on His Cutting Room Secrets

Saturday Night Lives Editor Adam Epstein on His Cutting Room Secrets

We had the privilege of catching up recently with Adam Epstein, who has been a key member of the Saturday Night Live editorial team since 2009. He agreed to share his tips and secrets about delivering great stories in a high pressure environment.

3 Great Tips for Producing Excellent Video Interviews [Creator's Tip #151]

3 Great Tips for Producing Excellent Video Interviews [Creators Tip #151]

One of the things that video marketers can do to generate content for their channel, or web site, is to interview people in their industry or niche. In this week's Creator's Tip, we discuss how to do this effectively.

Bring Your Team to the 2014 Reel Video Marketing Summit

Bring Your Team to the 2014 Reel Video Marketing Summit

YouTube has grown to become the second largest social media site, and If you are a marketer, brand, retailer or storyteller, and you want to get serious about the business of video, then bring your team to the 2014 ReelSummit 24/24 July in San Francisco. Steep discounts available.