Video Platforms & Solutions

Information about online video hosting platforms and video streaming platforms (OVP) and online video companies. Coverage of the business of online video, video platform startups, and other internet video platforms. Ongoing industry coverage of the video hosing providers, video CMS platforms, video advertising platforms, internet sharing platforms and other video platforms dedicated to publishing and monetizing web video.

Online Video Advertisers Can Connect with Audiences Through Metrics

Online Video Advertisers Can Connect with Audiences Through Metrics

Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG, which is the Total Audience Guarantee, powered by comScore Campaign Essentials or Nielsen Online Campaign Ratings (OCR). Altogether, Brightroll is ...

Brightcove Integrates WideVine DRM, Adds Paywall Solution

Brightcove Integrates WideVine DRM, Adds Paywall Solution

It's the NAB Show everyone! No, I'm not there. Yes, I know I should be. Don't remind me. Anyway, Brightcove rolled out a series of announcements and so I rolled them into one big post for you to catch you up on all the new ...

Auto Makers Latest to See Value in Personalized Video Ads

Auto Makers Latest to See Value in Personalized Video Ads

Over the past few months I've talked about personalized video ads from products like Mixpo's SmartVideo and now Eyeview, who's been pulling down some serious investor cash to develop its personalized video advertising technology which has not caught on among auto industry leaders like Mazda, ...

Video is Now Working: Publishers & Advertisers Get it, and Taboola is Proof

Video is Now Working: Publishers & Advertisers Get it, and Taboola is Proof

The video industry is growing fast. According to eMarketer video advertising on its own is considered to have the fastest growth trajectory versus all other online ad formats and is expected to surpass rich media display in terms of total ad spending. As David Hallerman, eMarketer principal analyst put it, "...the growing ...

Vzaar Launches Customizable, Branded Video Landing Pages

Vzaar Launches Customizable, Branded Video Landing Pages

Everyone offers a customizable video player experience and that's what we've come to expect from our online video platforms. Today, Vzaar takes that notion one step further and is now offering a completely customizable video pages allowing you to brand not just the video player ...

Can't Make it to the NAB Show? Brightcove Has You Covered with Live and On-Demand Video Coverage

Cant Make it to the NAB Show? Brightcove Has You Covered with Live and On Demand Video Coverage

I won't be at the NAB Show, ReelSEO didn't send me (sniff, sniff), but that doesn't mean I'll be totally out of touch with what's going on there...and neither will you thanks to Brightcove who has been tapped by NAB to offer Live and On-Demand ...

Tribeca Film Festival Goes Digital with Brightcove, Expands Reach Immensely

Tribeca Film Festival Goes Digital with Brightcove, Expands Reach Immensely

Tribeca Film Festival is going digital with the help of Brightcove. The festival,  which runs from April 18 - 29 in New York, is going to use the Brightcove Video Cloud. It's not just about the current festival content but also about the back catalog ...

Online Video Monetization – What Are Your Options?

Online Video Monetization – What Are Your Options?

So you’ve gotten pretty good at this online video thing, and now you want to start thinking about monetizing your content. But that can act as a roadblock for many video creators and businesses who aren’t sure what all their options are for making money ...

Caption This! Bits On The Run Now Features Built-in Video Captioning

Caption This! Bits On The Run Now Features Built in Video Captioning

All hail the power of online video! Bits on the Run announced that video captioning is now built into its online video platform. That means even more accessibility for that all-important online video presence, if you so choose to use them. Bits on the Run ...

How MyPod Studios Is Building A Successful Online Video Platform Through Curation

How MyPod Studios Is Building A Successful Online Video Platform Through Curation

My Pod Studios is an online video platform you may or may not be familiar with. While they might not have the name recognition of some other platforms, myPodstudios.com was listed by Quantcast as the 191st most trafficked website in December of 2011--just five places ...