Video Platforms & Solutions

Information about online video hosting platforms and video streaming platforms (OVP) and online video companies. Coverage of the business of online video, video platform startups, and other internet video platforms. Ongoing industry coverage of the video hosing providers, video CMS platforms, video advertising platforms, internet sharing platforms and other video platforms dedicated to publishing and monetizing web video.

Media Myth Busters: Urban Legends of User Experience

Prabakar Sundarrajan, CTO and co-founder of Ankeena Networks talks about the online video delivery experience, myths, and expectations. The new media user experience, specifically video, leaves a lot to be desired.  With the huge growth of online media, end-users are able to view their media ...

Video Delivery Network – Sorenson 360 (Part 2)

A few weeks back, I had the pleasure of speaking with Eric Quanstrom, VP of Marketing for Sorenson Media about their online video delivery network, Sorenson 360.  In part 1 of my interview, I asked Eric about what their company believes are the essentials for ...

Video Marketing Strategy: Hosted Versus Posted Video

Video Marketing Strategy: Hosted Versus Posted Video

When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a ...

Video Platforms - Interview With Sorenson 360 (Part 1)

I recently interviewed Eric Quanstrom, Vice President of Marketing and Strategy for Sorenson Media, about their video publishing and delivery platform, Sorenson 360. Eric explains what their company believes are the essentials for any business to have in selecting a video publishing and delivery solutions provider, and why he believes “Video Delivery Network” is a more appropriate term for his industry than “Online Delivery Platform” (OVP).

List of Online Video Platform APIs

As most of you know, an online video platform provides companies with video hosting and delivery services among various other features and functionality that can vary (analytics, ad networks, HD support, etc...).  Many of these online video platforms (and there are just too many right now ...

The M&M Show - Mediaite and Magnify Do Video Together

Magnify.net is a white label video platform, and they're growing. Pulling in big names like The Weather Channel, Bicycling and New York Magazine has shown they certainly have something to offer. Now, they've scored another hit.

stream5 Rakes In New Capital To Push Forward

Online video is proving itself a strong place to invest it seems. European online video tech company stream5 recently secured a new round of investment capital. Two new investors have joined on and have brought with them a 'seven-figure sum' we're told to keep the ...

Defining ROI for Online Video: A Fluid and Frank Discussion

Mark Portu, CEO of The FeedRoom, looks back at the first 10 years of online video and offers practical advice on achieving ROI Over the years, we've seen Web video evolve from a relatively nascent, one-way mass medium into a popular and far-reaching platform for ...

Video Intelligence – What Do Businesses Really Need?

I interview online video platform provider Veeple's CEO Scott Broomfield about his argument that businesses today need "video intelligence" – interactivity and engagement features directly within the video to make it intelligent enough for its audiences' needs and for business goals. 

SBTV - Daily Online Video News for SMB Goes Social

Online video gets daily SMB news and goes social at Small Business TV (SBTV.com), the first of its kind video news and information site for America's 25 million small businesses. The company was launched in 2004 but apparently just unveiled a new enhanced video platform.