Online video platforms (OVP) and online video companies. Coverage of the business of online video, video platform startups, and other internet video platforms. Ongoing industry coverage of the video hosing providers, video CMS platforms, video advertising platforms, internet sharing platforms and other video platforms dedicated to publishing and monetizing web video.
Need to embed a video in a site super-duper fast? Why not try the 3 form version of Bitgravity Player 6. Give it a video URL, width and height and you’re all set. But is it truly that easy?
These days the pickins are abundant in the online video platform space, with over 60 pure-play, on-demand online video platform providers (OVPs) offering businesses top-to-bottom video solutions including content ingestion of any format, encoding to multiple formats, storage, content management, monetization, analytics, and playback in customized video players that match and perpetuate your brand via viral features such as email, embed code, permalinks, and posting to your favorite social site.
Prabakar Sundarrajan, CTO and co-founder of Ankeena Networks talks about the online video delivery experience, myths, and expectations.
The new media user experience, specifically video, leaves a lot to be desired. With the huge growth of online media, end-users are able to view their media content on several different formats, through several different outlets and whatever time they want to. The population has become so regularly wired that often, online video viewers are bombarded with staggering delays and annoying pauses on their videos.
A few weeks back, I had the pleasure of speaking with Eric Quanstrom, VP of Marketing for Sorenson Media about their online video delivery network, Sorenson 360. In part 1 of my interview, I asked Eric about what their company believes are the essentials for any business to have in mind when selecting a video publishing and delivery solutions provider. In this 2nd part of my interview, I follow up with questions about the actual features and pricing plans of their new video delivery network.
When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a decision primarily depends on the chosen content strategy (generating views versus traffic), there are several factors to take into consideration.
I recently interviewed Eric Quanstrom, Vice President of Marketing and Strategy for Sorenson Media, about their video delivery network program, Sorenson 360. Eric explains what their company believes are the essentials for any business to have in selecting a video publishing and delivery solutions provider, and why he believes “Video Delivery Network” is a more appropriate term for his industry than “Online Delivery Platform” (OVP). Ah, more acronyms…
As most of you know, an online video platform provides companies with video hosting and delivery services among various other features and functionality that can vary (analytics, ad networks, HD support, etc…). Many of these online video platforms (and there are just too many right now in my opinion but that is another post entirely) offer an API (Application Programming Interface.) An API exposes the features and functions of a platform thus enabling others to seamlessly integrate core video functionality within their own applications.
Magnify.net is a white label video platform, and they’re growing. Pulling in big names like The Weather Channel, Bicycling and New York Magazine has shown they certainly have something to offer. Now, they’ve scored another hit.
Online video is proving itself a strong place to invest it seems. European online video tech company stream5 recently secured a new round of investment capital. Two new investors have joined on and have brought with them a ’seven-figure sum’ we’re told to keep the company creating new technologies.
Mark Portu, CEO of The FeedRoom, looks back at the first 10 years of online video and offers practical advice on achieving ROI
Over the years, we’ve seen Web video evolve from a relatively nascent, one-way mass medium into a popular and far-reaching platform for delivering engaging, online user experiences. Not unlike the Web itself, online video has truly transformed the way that content creators and audiences engage, share, learn and collaborate. No longer viewed as “emerging” technology, tools for creating, managing, distributing and measuring video content have matured to the point that we enter our second decade in a business climate where online video is not only widely accepted, but also expected.
I interview online video platform provider Veeple’s CEO Scott Broomfield about his argument that businesses today need “video intelligence” – interactivity and engagement features directly within the video to make it intelligent enough for its audiences’ needs and for business goals.
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Online video gets daily SMB news and goes social at Small Business TV (SBTV.com), the first of its kind video news and information site for America’s 25 million small businesses. The company was launched in 2004 but apparently just unveiled a new enhanced video platform.
