Learn video production tips and strategies for creating better videos for the web. Everything from pre-production to post-production including information about the latest video cameras, video production techniques, video editing tips and more.
We got the gig in Guatemala and landed the job in Johannesburg; so now what? There are many elements to think about before shooting video in a foreign country. Of course, there are the basic travel essentials: passport, wallet, plane tickets, and potentially a visa to enter the country. But as a video producer, there ...
I’ve been following the Life in a Day project for some time now, because it’s incredibly fascinating to me. The project—a joint venture between YouTube and Hollywood producer Ridley Scott—asked YouTube users to film upload footage of themselves going about their normal daily routine, and aims to use the submitted videos to create some kind ...
Welcome to Part 4 of our ongoing Online Video Marketing Basics series. It’s intended to be a help—a sort of guide, if you will—for individuals and businesses just getting started with online video. We’ve already covered Why You Should Get Involved with online video, Choosing A Video Style, and the choice between Self-Producing Or Hiring ...
Once you’ve made the decision to get involved in online video, and picked the video style that you think fits both your personality and your goals, it’s time to start thinking about production. And in online video production, there are really only two choices: self-produce, or hire a professional. This third edition of our Online ...
When speaking of viral marketing for brands and businesses, the two questions I hear most frequently are "how much do online videos or viral videos cost?" and "what are the steps involved?" Pricing can vary depending on quite a few factors and there really is no set standard so I’ll start by going over the ...
This is Part 2 of our ongoing series entitled Online Video Marketing Basics. You may wish to first read Part 1, which dealt with the question of why you should even want to get involved in online video, laying out a laundry list of valid reasons. We threw a bunch of statistics and graphs at ...
YouTube has a lot to say this week. First they announced a new mobile version of their site—and it rocks. Then they officially released Leanback into the wild—it’s also very cool. Now they’ve announced a new grant program designed to help members of the Partner program make better and better videos.
One of the most common ways that YouTube users violate copyright laws is by using unlicensed background music in their video. Unfortunately, this act also tends to get videos pulled, after copyright holders are alerted to the infringement via YouTube’s Content ID service. And to be fair, a lot of users are just flat-out ignorant ...
Video is still riding an incredible wave of popularity. Users have an insatiable appetite for it, and businesses are discovering new ways every day to use video to help them grow their brand and customer base. What’s more… video seems to be increasing conversions for many online retailers. That means that video can move past ...
Video is becoming ubiquitous in corporate marketing – being used for communication with both external and internal audiences. However, in an age of flip cams, low-cost editing software and tight budgets, many companies think they can easily produce video themselves and as a result, are not creating final products that are as impactful or professional ...
A few weeks back on May 5th, we held our very first ReelSEO webinar event titled, "Encoding Video for the Web." The webinar was a great success and we had more than 250 attendees join us for the first hour with more than 150 remaining on as we extended the Q&A session an additional 30 ...
All stores want to grow their business. And as an online retailer you do that in many ways -increasing your product offering, services and site functionality. But as you grow in each area, new challenges arise, particularly in terms of logistics. Keeping track of an expanding product line and clientele demands a tremendous investment of ...
No matter what technology comes (and goes) text will always be in fashion. Words drive almost every industry, particularly from a marketing perspective. Our words dictate how we present, communicate, display and ultimately sell. While a picture may be worth a thousand words, one great word or phrase can be worth thousands of dollars (if ...
ReelSEO's Grant Crowell asks Harvard Law Professor and political activist Lawrence Lessig, what's in it for businesses to be more lax in their enforcement of copyrighted video based on fair use culture?
When I first took the dive into online video, I quickly found that there was a steep learning curve - especially with regard to new terms like codecs, video file formats, compression and the like.
