Learn video production tips and strategies for creating better videos for the web. Everything from pre-production to post-production including information about the latest video cameras, video production techniques, video editing tips and more.
Welcome to Web Videos that Suck for Business where I highlight a few web videos created for businesses and/or professionals organizations that I consider to be just plain sucky. I also dive into why I think they suck and discuss what we can learn from them in our own professional video endeavors to arrive at making better ...
Back in July, YouTube poured $5 Million back into the source of their success: the users. Specifically, the video giant created YouTube Partner Grants, a grand fund intended to help independent YouTube Partners level the playing field with the deep-pocketed major brands. At the time, I praised the company for investing in its users.
I interview David Meerman Scott, popular social media and video marketer, author of The New Rules of Marketing and PR, and his most recent book, Real Time Marketing and PR. We discuss more about the fear of video that companies still have, and the common arguments made for not getting involved in the space. David ...
Video-sharing website Vimeo has recently launched something called Vimeo Video School, a sort of online university for video creators. Specifically, it aims to be “a fun place for anyone to learn how to make better videos.” Oh, and it’s completely free. A free, online, video repository of lessons designed to help me make my videos ...
I interviewed Israel (Izzy) Hyman – a professional online video producer, web video production trainer, video podcast show host, and ReelSEO guest contributor. Izzy shared with me his passion for "the motion image" and how he got started doing web video production. He also offered up the following 5 very important tips to consider for getting ...
The silent movie is enjoying a comeback—for this week, at least. And it’s courtesy of The New York Times. In a video gallery entitled "Fourteen Actors Acting – A Video Gallery Of Classic Screen Types", the paper has teamed up with Solve Sundsbo, Owen Pallett, and 14 of the year’s most accomplished actors and actresses ...
Some marketers find themselves in a situation ripe for shooting video, but are required to do so with little or no time for preparation or pause. This is what is referred to as “run and gun” video production. To help explain this type of shooting (which is becoming more common for video marketers looking to capture real-time quality content), I interviewed three notable video production professionals.
Light, the opposite of dark. Without one there cannot be the other. Of course, without light there is also no good videography as lighting is key. So what happens when there isn't enough light to shoot web video properly? Must you live with poor quality, bad color and lack of detail? NO!
Finding an audience for your online videos can be difficult enough -- the last thing you want is for the few that find it to click away shortly after the video begins. To understand why we may prematurely leave your video, it's important to critically think through, "What makes me leave a video online before ...
For those who shoot video on a regular basis, high contrast lighting situations generally provide a challenge, as you have to make a trade-off between correctly exposing for the shadows or the highlights in the frame. Thanks to HDR video techniques you can have the best of both.
Asia is home to 40% of the Earth’s internet users and China alone has almost a third more people online than the US. With the internet population growing at a greater rate in developing and emerging markets than in the West, the opportunities for marketers and movie-makers to tap previously untapped markets are significant. From ...
Thanks to shows like Mad Men, and to a lesser extent Bewitched, many people think being a creative director at a creative agency involves sitting around all day thinking up incredibly entertaining ideas and pitching them to 3 martini lunch-soaked clients in a swirling haze of cigar smoke and laughter. Or, they think that being ...
I hate to be the guy who keeps referencing one particular recent post, but I’m going to reference TED-curator Chris Anderson’s CNN article one more time. His piece is all about how online video is pushing conventional boundaries due to the audience size and the candle power of the spotlight it can shine on an ...
I’m nearly finished with Part 5 of our ongoing Online Video Marketing Basics series, and it’s all about the distribution decisions facing video creators—you can read Part 4, Choosing the Right Video Equipment, to tide you over until the new installment is ready. But I just read a great article that would be a perfect ...
I honestly had no idea what to write about this weekend. But I did come across some really kick ass video production gear and thought, hey that might be interesting. So here you go. I imagined what it would be like to take a little pocket cash and drop it on some hardware for video ...
