Video Production – Learn video production tips and techniques for producing video content for the internet. All about creating online video and publishing video specifically for the internet. Tips on video production for internet video publishing as well as coverage of many video production companies and filmmaker networks.
Video spokesmodels are appearing more frequently on websites. Are they an innovative marketing tool that more businesses should have? Or, do they violate usability best practices and ignore permission-based marketing standards, and turn off audiences. Or maybe, it is both, and still successful? ReelSEO’s Grant Crowell interviews Rich Rogers, President of LiveClip, Inc. and VideoSpokesModel.com, to learn about about the benefits for web businesses to have a video spokesmodel, what businesses are best suited to having a VSM, the advantages of working with a professional service like theirs, and how Video SEO enters into the mix.
ReelSEO had the opportunity to sit down with VZAAR’s Chief Operating Officer, Jamie Parkins to get the scoop on what VZAAR is setting out to do, where they came from and where they hope to go. VZAAR has been operating as a provider of a non-branded video player for eBay sellers to show off their company, wares and even themselves. This has led them to quite a fair amount of success as they now maintain a fair share of the videos that are being used to sell items on eBay. They have recently branched out and now allow their player to be embedded in any site so ReelSEO thought it was time to sit down and get more information about this one-year-old plus company.
We have spent a good amount of time covering some of the popular local online video platforms focused on providing online video marketing and video production services for small and medium sized businesses (SMBs). WellcomeMat.com, is an online video production network specifically focused on the Real Estate industry and I had the pleasure of interviewing both co-founders of the business – Christian Sterner and Phil Thomas DiGiulio at the Kelsey Group’s Interactive Local Media Conference.
Back in November, we had the pleasure of being the media sponsor for the Kelsey Group’s ILM:08 (Interactive Local Media) conference. Prior to the conference, I had heard about an interesting new startup called MediaMobz that is focused around creation of an auction-style online marketplace to connect filmmakers with businesses looking for video production resources. What interests me most about this idea is that it is really focused on providing transparency to businesses as to the filmmakers themselves. Often times when working with unfamiliar filmmakers from a network, it is difficult to determine whether they are truly talented filmmakers, or mere amateurs interested in becoming filmmakers. When a small or medium sized business looks to produce custom video assets, usually, they must rely on a talented and experienced filmmaker to walk them through the process, essentially acting as both a filmmaker and director.
PixelFish, a leading provider of affordable and effective video advertising solutions, has acquired Eyespot Corporation for an undisclosed sum. The acquisition enables PixelFish to accelerate the development of its market leading video advertising platform by augmenting its custom video ad creation and optimization technology with Eyespot’s advanced video publishing, online video production, transcoding and advertising-related applications.
ReelSEO, will be providing coverage of the Search Engine Strategies 2008 Conference and Expo, December 8-11, 2008 at the Chicago Hilton Hotel. Coverage will include blogging, podcast, and video clips on video marketing sessions and speakers prior to, during, and after the conference.
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SuperForum II: Local Video Explosion - This is the Kelsey Group’s ILM:08 conference session that we were most excited about covering. This is a great panel session with several leaders in local online video marketing solutions.
Brad Inman, Chairman and Founder of TurnHere is up first. TurnHere has created more than 11,000 ads for small and medium sized businesses (SMBs) since they started. As you likely already know, TurnHere is really the behemoth in the room.
Brad’s presents “25 things that TurnHere has learned” about local video production and video marketing for businesses:
TurnHere, Inc., a leading Internet video production and advertising company, announced the launch of a premium voiceover video package designed for small and local businesses. Combining custom onsite video footage with professional voiceover, TurnHere’s new turnkey solution lets businesses of all sizes leverage the power of video to connect with customers in a more engaging and effective way.
Funny, just yesterday a friend and I were discussing how we felt that Sorenson had “missed the boat” so to speak in terms of offering a more simplified software solution for encoding web specifically for the web. And last night, I found the following announcement on the Sorenson Media Blog
“Sorenson knows high quality online video and is excited to announce the release of Squeeze 5 MP4! Ok, Ok -enough already! The masses have spoken and Sorenson Media has listened. Every week for the last 6 months or so, we have conducted a 30 minute product webinar to highlight the functionality of Squeeze 5. At the end of the webinar,we spend 5 to 10 minutes answering questions and one that I’ve been asked many times is ‘Our company just needs to encode content for YouTube upload – how can we do this without it looking like garbage?’” – Kirk Punches, Director of Sales
VideoPros announced the beta launch of its online video service and Web site, VideoPros.com. VideoPros is a venue to find and contact video professionals. Featuring a sophisticated professional videographer search, VideoPros services individuals, small businesses, corporations and industries needing professional video production and online distribution. The website offers video professionals a robust video hosting, streaming and content management system. Of course, so far (9/28), there are only 6 Filmmakers…. Hmm… it is Beta.
Here is a great video tutorial from Layer’s Magazine regarding how to create a web page with HD video (high-definition) using Flash CS3 Professional. In addition to the video below, you can create your own project and follow along with the tutorial as they have made the lesson files available for download here
We have spent a good amount of time covering some of the popular local online video platforms focused on providing online video marketing and production services for small and medium sized businesses (SMBs), including Turnhere, SpotRunner, Mixpo, and others. One of the more recent companies to hit our radar is WellcomeMat.com, an online video network and platform specifically focused on the Real Estate industry.
